Concierge Doctors in San Diego, CA
14 concierge and direct primary care practices — average membership:
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Frequently Asked Questions
How much does concierge medicine cost in San Diego?
Does Scripps or Sharp offer concierge medicine?
Are there concierge doctors in La Jolla and Rancho Santa Fe?
Is DPC available in San Diego?
Do San Diego concierge doctors accept insurance?
How do I find a concierge doctor in San Diego?
Quick Facts: Concierge Medicine in San Diego
- Practices on NextMD: 14
- Doctors: 29
- Average membership: $279/mo
- Metro population: 3.3 million (2025)
- Most affordable option: $125/mo (Health Matters DPC)
- Smallest patient panel: 300 patients per doctor (San Diego Docs)
- Practice density: 1 practice per 236,000 residents
- Avg physician wait time (traditional care): 24 days (AMN Healthcare, 2025)
- Major hospital systems: UC San Diego Health (only academic medical center), Scripps Health (concierge program), Sharp HealthCare (concierge program)
About Concierge Medicine in San Diego
San Diego stands out for having two independent health systems with branded concierge medicine programs. Scripps Private Internal Medicine Center (PIMC) has operated for over 20 years offering annual-fee concierge memberships. Sharp Rees-Stealy runs a concierge medicine program based in Del Mar with 24/7 physician access. UC San Diego Health is the region's only academic medical center and Level I trauma center, consistently ranked number one in San Diego for over 12 consecutive years.
The San Diego metro has a population of approximately 3.3 million (as of 2025). NextMD lists 14 concierge medicine and direct primary care (DPC) practices in San Diego, with 29 doctors. The average membership is $279/mo per month.
San Diego also has the largest concentration of military medicine on the West Coast. Naval Medical Center San Diego serves approximately 250,000 eligible beneficiaries with a staff of 6,000+. The cross-border healthcare corridor with Tijuana adds a unique binational dimension to the market.
The market skews premium. Human Longevity, Inc. offers whole genome sequencing and advanced cancer screening packages at $8,000 to $19,000. San Diego Docs charges $395 per month with a 300-patient cap. At the same time, Health Matters DPC offers family-friendly memberships at $125 per month.
What Does Concierge Medicine Cost in San Diego?
The average membership in San Diego is $279/mo per month. San Diego is a premium market, third highest on the West Coast after San Francisco. For a national comparison, see how concierge medicine pricing works across the US.
| Practice Model | Typical Cost | What You Get |
|---|---|---|
| Direct primary care (DPC) | $125/month | Flat monthly fee, no copays, same-day access, 60-minute visits |
| Concierge medicine | $299 to $449/month | Monthly fee, panels of 300, 24/7 access, house calls |
| Hospital-affiliated concierge | Varies | Scripps or Sharp physician, system-wide specialist coordination |
| Performance/longevity | $199 to $19,000/package | Whole genome sequencing, advanced imaging, cancer screening |
Practices with Published Pricing
- Health Matters DPC (San Diego). $125 per month for adults. Two physicians. 60-minute appointments. Pediatrics ages 7 and up. No copays.
- iThriveMD (San Diego). $199 to $399 per month for individual services. Performance health with weight loss, peptides, NAD+ therapy, and longevity focus. Single physician.
- Coastal Concierge Physicians (San Diego). $299 per month individual. Five physicians. Emergency medicine-trained doctors. 24/7 access and house calls available.
- San Diego Docs (San Diego). $395 per month plus $195 registration fee. Two physicians. 300-patient cap. Free or discounted medications. "Neighborhood doctor" approach.
- Prosperity Personalized Health (San Diego). $449 per month or $4,900 per year. Single physician. Includes fitness coach and myofascial therapist.
- Human Longevity, Inc. (San Diego). $8,000 to $19,000 per package. Three physicians. Whole genome sequencing, advanced imaging, and cancer prevention screening. Performance and longevity medicine.
Other Notable Practices
- Scripps Private Internal Medicine Center (San Diego). 20+ year concierge program within Scripps Health. Annual fee membership.
- Sharp Rees-Stealy Concierge Medicine (Del Mar). Concierge program within Sharp HealthCare. 24/7 physician access.
- Perlman Clinic (San Diego, multiple locations). Seven physicians. 24/7 doctor access. Hearing assessments.
Types of Concierge and DPC Practices in San Diego
Concierge medicine is the primary model. San Diego Docs ($395/month, 300-patient cap), Coastal Concierge Physicians ($299/month, five emergency medicine-trained doctors), and Prosperity Personalized Health ($449/month) represent the independent concierge market. Nationally, 99% of concierge and DPC practices offer same-day or next-day appointments. Research shows why concierge patients visit the ER 40% less often, which helps offset the membership cost.
Hospital-affiliated concierge is a key differentiator. Scripps PIMC has operated for 20+ years. Sharp Rees-Stealy concierge offers 24/7 access from Del Mar. Having two non-academic systems with concierge programs alongside UC San Diego Health as the academic anchor gives patients more system-affiliated options than most West Coast metros.
Direct primary care (DPC) is limited. Health Matters DPC ($125/month) is the primary option. San Diego Metabolic Health & DPC offers a self-pay membership model. The DPC market is significantly smaller here than in Texas or Midwest metros.
Performance and longevity medicine is where San Diego stands out nationally. Human Longevity, Inc. ($8,000 to $19,000 packages) offers whole genome sequencing, advanced imaging, and cancer prevention at a level few other practices in the country match. iThriveMD offers peptide therapy, NAD+, and longevity-focused services.
End-of-life concierge is a unique niche. Empowered Endings Medical Group provides palliative, end-of-life, and Medical Aid in Dying services on a private-pay concierge basis.
Concierge Medicine in La Jolla, Rancho Santa Fe, Del Mar, and Across San Diego County
La Jolla (median household income approximately $142,000) has UC San Diego Health, Human Longevity Inc., and Scripps Center for Executive Health. This is the premium medical corridor of San Diego.
Rancho Santa Fe (median household income approximately $236,000) is the wealthiest suburb in San Diego County. 84% of adults hold a bachelor's degree or higher. Rancho Santa Fe residents drive demand for the most premium concierge options.
Del Mar and Solana Beach serve the affluent coastal corridor north of La Jolla. Sharp Rees-Stealy's concierge program is based in Del Mar.
Coronado (across the bay from downtown) has an affluent, military-connected population.
Encinitas, Carlsbad, and North County extend the coastal concierge market northward.
Hillcrest, North Park, and central San Diego serve the urban core with a mix of concierge and DPC options.
You can filter by neighborhood on the listings above.
How to Choose a Concierge Doctor in San Diego
- Two health systems have concierge programs. Scripps PIMC (20+ year track record) and Sharp Rees-Stealy concierge (Del Mar) both pair a dedicated physician with system-wide specialist access. If you anticipate hospital or specialist care, these system-backed options simplify coordination.
- DPC is limited here. Health Matters DPC at $125 per month is the primary affordable option. If you want flat-fee membership without a large retainer, compare Health Matters with the broader market.
- Human Longevity is the premium outlier. At $8,000 to $19,000 per package with whole genome sequencing, it serves a different purpose than traditional concierge. This is for patients who want the deepest possible diagnostic baseline, not ongoing primary care access.
- Military healthcare transition. If you are transitioning from military care at Naval Medical Center San Diego, concierge and DPC practices offer a fundamentally different access model. Several San Diego practices serve veteran and military-adjacent populations. Our guide on how to choose the right concierge or DPC doctor covers what to ask.
- Location matters along the coast. La Jolla to Carlsbad is a 30-mile corridor. Del Mar and Encinitas are between them. Choose a practice near your daily commute rather than driving the length of the coast.











