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Hybrid
Family Medicine

Encinitas Personal Healthcare

Quick Facts

Membership Price Range$800/yr per person (paid in $200 quarterly installments); $500/yr per additional family member (paid in $125 quarterly installments). First quarter fee waived for new patients.
Practice TypeHybrid
LocationCardiff by the Sea, Carlsbad, Carmel Valley, Del Mar, Del Sur, Encinitas, Escondido, Fallbrook, Hillcrest, La Costa, La Jolla, Leucadia, North Park, Ocean Beach, Oceanside, Pacifica Beach, Point Loma, Poway, San Diego, San Elijo Hills, San Marcos, Scripps Ranch, Vista
DoctorsMartin Schulman MD, Family Medicine
Year Founded2005
Panel Size300 patients per doctor
Telehealth TypeEmail consultations
HousecallsYes

About

At Encinitas Personal Healthcare, Dr. Martin C. Schulman runs a solo family medicine practice in Cardiff-by-the-Sea. He caps his panel at 300 patients and sees each one for 60-minute appointments that start on time. His office sits upstairs at Cardiff Town Center, with a view of San Elijo State Beach just across the road.

Dr. Schulman answers the phone himself and handles every aspect of patient care without a medical assistant or office manager. He stays available to patients 24/7 by cell phone. His hybrid model pairs an annual membership fee with cash-only visit fees, keeping overhead low and rates well below typical concierge practices. He has operated an Avicenna Class IV high power laser since 2008. He uses it to treat pain conditions including bursitis, tendonitis, sprains, and neuropathy. Non-members may see him for laser therapy without joining the practice.

Details

Address

2045 San Elijo Ave, Cardiff-by-the-Sea, CA 92007

Membership

$800/annual

Membership Details

Practice membership fee: $800/year per person in $200 quarterly installments; $500/year per additional family member in $125 quarterly installments. First quarter waived for new patients. Office visit fees: $100 for up to 30 minutes, $200 for longer visits, $150 for well child visits (30-45 min), $200 for adult preventive care visits (45-60 min). Separate fees for procedures such as EKGs, skin biopsies, cryotherapy, TB skin tests, and immunizations. Cash-only practice (no insurance contracts). HSA reimbursable.

Typical Appointment

60 minutes

House Calls
Same-Day Appointments
Max 300 patients per doctor

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Frequently Asked Questions

The annual membership fee is $800 per person, billed in $200 quarterly installments. Each additional family member pays $500 per year in $125 quarterly installments. Dr. Schulman waives the first quarter fee for all new patients. Patients may also choose to pay annually or split payments monthly.

The membership fee covers telephone and email consultations, medication refills, and completion of medical forms. It also supports the 300-patient panel limit that makes same-day and next-day appointments possible. The fee does not cover office visits, which Dr. Schulman bills separately based on visit length and type.

Encinitas Personal Healthcare charges $100 for visits up to 30 minutes and $200 for longer visits. Well child visits, typically lasting 30 to 45 minutes, cost $150. Adult preventive care visits, typically 45 to 60 minutes, cost $200. Procedures such as EKGs, skin biopsies, cryotherapy, TB skin tests, and immunizations carry separate fees.

Encinitas Personal Healthcare does not contract with any insurance plan. Dr. Schulman collects payment directly at the time of service. Office visit fees are reimbursable by HSAs and at the non-preferred provider rate by fee-for-service insurance. The practice does not accept Medicare or Medi-Cal.

Yes. Office visit fees qualify for reimbursement through health savings accounts. Many HSAs now provide debit cards, which makes paying at the time of service straightforward. The annual membership fee does not qualify for insurance reimbursement.

Dr. Schulman typically offers same-day or next-day appointments for both acute and follow-up care. He spaces all appointments at 60-minute intervals so visits start on time and never feel rushed. He handles all check-in and check-out in the exam room, so patients avoid a traditional waiting room.

Yes. Dr. Schulman makes himself available to patients 24 hours a day, seven days a week by cell phone. His home number has never been unlisted. He does not use an answering service or after-hours physician coverage except when he is completely unavailable. He also sees patients in the office during evenings and weekends when the situation calls for it.

Yes. Dr. Schulman makes house calls when medically indicated. He also sees patients at the office after hours and on weekends for urgent needs. Out-of-town guests of current practice members can see him for urgent problems without paying a membership fee.

No. Non-members can see Dr. Schulman specifically for Avicenna Class IV high power laser therapy. He has offered this service since April 2008 and uses it to treat sprains, strains, bursitis, tendonitis, neuropathy, and to support wound, bone, and post-operative tissue healing.

Encinitas Personal Healthcare welcomes new patients on a rolling basis, subject to the 300-patient panel limit. The best first step is to call the practice directly at (760) 436-7464. Dr. Schulman answers the phone himself, and when he cannot, voicemail transcribes and routes messages to him by email.

Practice last updated March 21, 2026