Pivotal Health
Quick Facts
| Membership Price Range | Individual starting at $75/month | Family starting at $125/month | University 1 Semester $400 | University 2 Semesters $750 |
| Practice Type | Specialty |
| Location | Madison, WI, Dane County, Lodi, Sauk City, Prairie du Sac, Green Bay, Appleton, Oshkosh, Fond du Lac, Winnebago County, Fond du Lac County, Calumet County, Green Lake County, Dodge County, Northeast Wisconsin, Milwaukee |
| Doctors | Andrew Culp MD, Primary Care |
| Year Founded | 2020 |
| Telehealth Type | Telehealth (virtual visits available via app) |
| Housecalls | Yes |
| Insurance Accepted | Prevea360, Network Health, WPS, UnitedHealthcare, BlueCross BlueShield, Humana, Cigna, Aetna, The Alliance, HPS, Medicare |
| Telehealth Available | Yes |
About
At Pivotal Health, clinicians travel directly to patients at home, in dorms, at the office, or on job sites. Dr. Andrew Culp co-founded the Middleton, WI company in late 2020 alongside Sal Braico and Pete Johnson. The practice launched services across the greater Madison metro on June 1, 2021. It has since expanded to Milwaukee, Green Bay, Appleton, Oshkosh, and Fond du Lac.
Pivotal Health runs on a technology-enabled platform built for convenience and price transparency. Members schedule visits through a mobile app on iOS or Android, or by calling the practice directly. Clinicians deliver urgent care, primary care, and mental health services seven days a week, 365 days a year. The Direct Care membership includes 30-plus complimentary lab tests and post-visit follow-up at no extra charge. The practice also offers advanced cancer screening using the Galleri® Multi-Cancer Early Detection test, which detects signals for 50 types of cancers from a single blood draw. Pivotal Health holds Medicare certification and earns consistent five-star ratings on Google Reviews.
Details
Address
3030 Laura Lane, Suite 130, Middleton, WI 53562
Phone
(888) 688-4746Website
Visit websiteMembership
$75/monthly
Membership Details
Individual & Family memberships starting at $75/month for individuals and $125/month for families. University memberships: 1 semester for $400 or full academic year for $750. Employer plans: fixed monthly fee per employee, zero to $50 per visit paid by employee (employer-determined). Includes 30+ complimentary lab tests for Direct Care members.
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Frequently Asked Questions
Individual memberships start at $75 per month and family memberships start at $125 per month. Pivotal Health also offers university student memberships at $400 for one semester or $750 for a full academic year. Employer plans use a fixed monthly fee per employee, with visit costs ranging from zero to $50 as determined by the employer.
The Direct Care membership covers unlimited urgent care and primary care house calls, 30-plus complimentary lab tests, exclusive partner discounts, and transparent pricing with no surprise bills. Post-visit follow-up is also included at no extra charge.
You can schedule through the Pivotal Health mobile app, available on iOS and Android, or by calling 888-688-4746. The app also handles billing, insurance management, and after-visit summaries.
Pivotal Health operates Monday through Friday from 8:00 AM to 7:00 PM and Saturday and Sunday from 10:00 AM to 7:00 PM. The practice offers services 365 days a year.
Pivotal Health serves the greater Madison metro, including all of Dane County and surrounding communities. The practice also covers the Milwaukee area, the Green Bay and Appleton metro, and the Oshkosh and Fond du Lac metro. Clinicians travel to patients within these service areas.
Yes. Pivotal Health clinicians perform rapid antigen tests for strep, flu, RSV, and COVID-19 with results in about 15 minutes. The practice also conducts lab draws at home. Direct Care members receive 30-plus complimentary lab tests, and employer plan members receive 50-plus standard lab tests.
Yes. Pivotal Health clinicians treat anxiety, depression, and other behavioral health conditions during home visits. The clinical team works with psychiatrists and psychologists and connects patients to national and local therapist networks when additional support is needed.
Pivotal Health accepts Prevea360 insurance in the Green Bay and Northeast Wisconsin markets through its partnership with Prevea Health. The practice also holds Medicare certification. Employer plans pair well with High Deductible Health Plans. Members should contact Pivotal Health directly for current insurance details.
Yes. Pivotal Health offers telemedicine visits in addition to in-home house calls. Patients can choose the option that best fits their needs when scheduling through the app or by phone.
Yes. Pivotal Health offers the Galleri® Multi-Cancer Early Detection test as part of its Advanced Cancer Screening program. A clinician collects a blood sample during a home visit. The test screens for signals of 50 types of cancers in a single draw.
Practice last updated March 24, 2026