Advocate MD logo
Direct Primary Care
Family Medicine

Advocate MD

Quick Facts

Membership Price RangeAges 0-18: $55/mo ($44/mo for 2+ with parents) | Ages 19-39: $75/mo | Ages 40-59: $95/mo | Ages 60+: $110/mo | One-time enrollment fee: $99/patient ($222 for family)
Practice TypeDirect Primary Care
LocationMiddleton, Madison, Fitchburg, Janesville, Sun Prairie
DoctorsMichael Aughey MD, Family Medicine, Adam Balin MD, Family Medicine, Nicole Hemkes MD, Family Medicine + 1 more
Year Founded2019
Telehealth TypeTelemedicine visits
HousecallsYes
Telehealth AvailableYes

About

At Advocate MD, four board-certified Family Medicine physicians deliver direct primary care across five locations in the Madison, Wisconsin area. Dr. Nicole Hemkes founded the practice on January 1, 2019, bringing a philosophy rooted in one clear conviction: everyone deserves a healthcare advocate. The practice operates without insurance billing, keeping the relationship squarely between doctor and patient.

Members pay a monthly fee starting at $75 and get 45-minute appointments, same-day availability, and around-the-clock access by phone and email. The physicians handle a wide range of care in-office, from chronic disease management and pediatrics to procedures like joint injections, laceration repair, lipoma excision, and full-body mole mapping. Advocate MD stocks over 100 medications at wholesale prices and performs many labs on-site. The team emphasizes lifestyle medicine, including nutritional counseling, weight management, and natural approaches to conditions like anxiety. Businesses enrolling five or more employees receive discounted rates, and the practice works well alongside high-deductible insurance plans.

Details

Address

3205 Glacier Ridge Road, Middleton, WI 53562

Membership

$75/monthly

Membership Details

Monthly membership fee based on age. One-time enrollment fee of $99/patient or $222/family. Unlimited office visits, phone calls, emails, telemedicine visits, and in-office procedures included. Evening or weekend visit: $50/visit. Home visit (within 30 min of Madison): $100/visit. No insurance accepted.

Typical Appointment

45 minutes

Telemedicine
House Calls
Same-Day Appointments

Our Doctors

Similar Practices Nearby

Explore More

Frequently Asked Questions

Advocate MD charges a monthly membership fee starting at $75, with the exact amount based on the patient's age. New members also pay a one-time enrollment fee of $99 per patient or $222 per family. The monthly fee covers unlimited office visits, phone calls, emails, telemedicine visits, and in-office procedures. Evening or weekend visits cost $50, and home visits within 30 minutes of Madison cost $100.

No. Advocate MD does not accept insurance of any kind. The practice operates on a direct arrangement between doctor and patient. Many members pair their Advocate MD membership with a high-deductible insurance plan or a health-sharing plan to cover hospital or specialist costs.

Yes. Advocate MD works well alongside high-deductible insurance plans. The monthly membership covers the vast majority of primary care needs at a predictable cost, and patients keep their high-deductible plan for hospitalizations or specialist referrals. The practice also works with small businesses and large self-funded corporations structuring their benefits this way.

Advocate MD schedules 45-minute appointments as the standard visit length. The practice also offers same-day appointments for urgent needs. Members can reach their doctor by phone or email around the clock, seven days a week.

Yes to both. Advocate MD offers telemedicine visits included in the monthly membership. The practice also makes home visits within a 30-minute radius of Madison, WI for a flat fee of $100 per visit.

Advocate MD handles a broad range of procedures in-office, with most included in the membership at only the cost of supplies, typically $5 to $15. These include skin biopsies, abscess drainage, cryotherapy, wart treatment, lipoma excision, pap smears, endometrial biopsies, wound care, laceration repair, joint injections, foreign body removal, EKG, spirometry, hearing testing, and full-body mole mapping. Prolotherapy and vasectomy are also available through Dr. Balin at an additional cost.

Yes. Advocate MD maintains an in-office pharmacy stocking over 100 medications, including insulin, blood pressure medications, cholesterol medications, and antibiotics. The practice dispenses these at wholesale prices, which typically run about one-tenth of standard retail pharmacy costs.

Yes. Advocate MD works with small businesses, companies pairing DPC with high-deductible insurance, and large self-funded corporations. Businesses enrolling five or more employees receive discounted membership rates. The practice serves as a primary care solution that lowers overall healthcare costs for employers.

Advocate MD operates five clinic locations: West in Middleton, East in Madison, South in Fitchburg, Janesville, and Sun Prairie. Members select a home clinic but have access to all physicians across the practice.

Prospective patients can contact Advocate MD directly to enroll. The practice charges a one-time enrollment fee of $99 per patient or $222 per family at sign-up, along with the ongoing monthly membership fee. The Contact Us page on the practice website lists the phone number and email address for getting started.

Practice last updated March 24, 2026