rootsMD
Quick Facts
| Membership Price Range | Ages 0-19: $60/mo ($85/mo per child if no enrolled parent); Ages 20-39: $85/mo; Ages 40-59: $105/mo; Ages 60+: $115/mo; Prenatal Care: $295 (prorated to $50 per completed 4 weeks if transfer before 28 weeks); Family cap: $350/mo for 2 adults and up to 4 children under 19 (+$25/mo each additional child); Initial Enrollment: $99/patient or $185/family |
| Practice Type | Direct Primary Care |
| Location | Verona, Madison, Dane County |
| Doctors | Traese Kuhl DO, Family Medicine, Amanda Preimesberger MD, Family Medicine |
| Year Founded | 2021 |
| Telehealth Type | Phone, email, and video visits |
| Housecalls | Yes |
| Telehealth Available | Yes |
About
At rootsMD, two physicians deliver direct primary care from a renovated clinic in the heart of downtown Verona, Wisconsin. Dr. Amanda Preimesberger founded the practice in March 2021. Dr. Traese Kuhl joined in August 2023, bringing nearly 20 years of family medicine experience. Together, they cover the full spectrum of family medicine, from newborn care through geriatrics.
Each physician carries a panel of a few hundred patients. That allows 30 to 60-minute appointments, same-day and next-day visits, and direct physician access on weekends and holidays. rootsMD passes wholesale pricing on medications and labs directly to members, with savings of up to 85% on many items. The practice handles roughly 80 to 90% of its members' healthcare needs. On-site physical therapy through PT Squared, LLC rounds out the clinical offerings. Starting January 1, 2026, members with high-deductible plans may use HSA funds up to $150 per month toward their membership.
Details
Address
300 E Verona Ave, Suite A, Verona, WI 53593
Phone
(608) 541-8547Website
Visit websiteMembership
$85/monthly
Membership Details
Monthly membership model paid via ACH transfer. No insurance billed. Enrollment fee of $99/patient or $185/family (family rate for up to 2 household adults and dependents, must enroll within 4 weeks of initial member). Re-enrollment fees apply. Starting Jan 1, 2026, HSA funds up to $150/mo per individual or $300/mo per family may be used toward DPC membership.
Typical Appointment
30 minutes
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Frequently Asked Questions
Monthly membership at rootsMD starts at $85 for adults. A one-time enrollment fee of $99 per patient or $185 per family applies at the time of joining. Families enrolling additional household adults and dependents must complete enrollment within four weeks of the initial member. The practice collects monthly fees via secure ACH transfer.
Starting January 1, 2026, members with qualifying high-deductible health plans may use HSA funds toward their rootsMD membership. The limit is $150 per month for individuals and $300 per month for families.
No, rootsMD does not bill insurance for membership fees or visits. The practice operates on a direct membership model. Members pay a flat monthly fee and receive care without copays or insurance claims.
rootsMD schedules appointments for a minimum of 30 minutes, with visits running up to 60 minutes depending on need. The practice also offers same-day and next-day appointments for urgent concerns.
Yes, rootsMD members have direct physician access for urgent triage after hours, on weekends, and on holidays. Physicians check portal messages at least once daily Monday through Friday. The practice does not guarantee around-the-clock availability for all requests.
Yes, rootsMD offers telemedicine visits and house calls in addition to traditional office visits. Members can connect with their physician by phone, email, or video based on the nature of their concern.
rootsMD passes wholesale pricing on hundreds of generic medications and lab tests directly to members. Many prescriptions and labs cost members up to 85% less than retail pricing. The practice orders chronic stable medications in six-month supplies on the first Monday of each month.
Dr. Kuhl is actively welcoming new patients at rootsMD. Dr. Preimesberger's panel is currently full and on a wait-list. Prospective patients can schedule a meet-and-greet with Dr. Kuhl through the rootsMD website.
rootsMD serves patients of all ages, from newborns through older adults. Services include pediatric well-child exams, sports physicals, prenatal care through 28 weeks, well-woman exams, adult physicals, and geriatric care.
Yes, on-site physical therapy services are available at rootsMD through Melissa Roswold, PT of PT Squared, LLC. Physical therapy appointments take place on Mondays and Thursdays.
Practice last updated March 24, 2026