Exactly Dermatology, Aesthetics & Health

Exactly Dermatology, Aesthetics & Health uses a direct-care model with transparent, published pricing. A Comprehensive Visit costs $300, a Focused Visit costs $200, and a Single Spot Check costs $150. Patients pay directly without requiring insurance. The practice provides a superbill patients can submit for potential out-of-network reimbursement, and HSA or FSA funds may apply.

Exactly Dermatology does not bill insurance for office visits. The practice publishes its pricing upfront so patients know costs in advance. Insurance may cover lab work, pathology, prescriptions, and imaging ordered through the practice. The practice provides a superbill for patients who want to pursue out-of-network reimbursement on their own.

Exactly Dermatology offers two membership programs. The Skin by Exactly Membership includes three 15-minute dermatology visits per year, a $25 discount on Skin Type Solutions products, and 10% off procedures. The Acne Lab membership provides package pricing at a 15 to 20 percent discount and includes an initial 30-minute consultation, follow-up visits, and on-demand access to injections, chemical peels, and extractions at preferred pricing.

Standard appointments at Exactly Dermatology run 30 minutes. This allows Dr. Aylward to address multiple skin concerns in a single visit and spend meaningful time with each patient.

Yes. Exactly Dermatology offers a concierge service that includes home visits at preferred rates. Patients who prefer care outside the office or have difficulty traveling can contact the practice to arrange a visit.

Exactly Dermatology serves both adults and children. Dr. Aylward provides family-oriented care across a full range of medical and cosmetic dermatology needs.

Yes. Exactly Dermatology can serve as a bridge for patients waiting on an in-network appointment. Patients pay directly for their visit and can submit a superbill to their insurance for potential reimbursement.

Exactly Dermatology is an official Skin Type Solutions-approved medical provider. The program uses the Baumann Skin Type system, which identifies 16 skin types across four biological factors. Dr. Aylward uses this framework to build personalized skincare plans. Members of the Skin by Exactly Membership receive $25 off Skin Type Solutions product purchases.

Bridal Bootcamp is a customized, physician-led skin preparation program for patients preparing for a wedding or special event. Dr. Aylward builds a tailored treatment plan with shared goals and ongoing guidance. The program offers preferred pricing throughout the process.

Exactly Dermatology, Aesthetics & Health is located at 515 Junction Road, Suite 2300, Madison, WI 53717. The office is open Tuesday from 7:30am to 3:30pm, Thursday from 9:00am to 4:00pm, and Friday from 8:30am to 3:00pm.