Concierge Doctors in Grand Rapids, MI
9 concierge and direct primary care practices — average membership:
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Frequently Asked Questions
How much does concierge medicine cost in Grand Rapids?
Does Corewell Health offer concierge medicine in Grand Rapids?
Are there affordable DPC options in Grand Rapids?
Do Grand Rapids concierge doctors accept insurance?
How do I find a concierge doctor in Grand Rapids?
Quick Facts: Concierge Medicine in Grand Rapids
- Practices on NextMD: 9
- Doctors: 24
- Average membership: $93/mo
- Metro population: 1.1 million (2025)
- Most affordable option: $29/mo (Nova Direct Primary Care, pediatric; $79/mo adult)
- Practice density: 1 practice per 122,000 residents
- Major hospital systems: Corewell Health (concierge program), University of Michigan Health-West, Trinity Health
About Concierge Medicine in Grand Rapids
Grand Rapids has a concierge medicine market anchored by Corewell Health, the dominant health system formed by the Spectrum-Beaumont merger in 2022. Corewell operates a concierge primary care program with guaranteed same-day appointments, longer visits, annual wellness plans, and expedited specialist referrals.
The Grand Rapids metro has a population of approximately 1.1 million (as of 2025). NextMD lists 9 concierge medicine and DPC practices, with 24 doctors. The average membership is $93/mo per month.
Grand Rapids has the highest concentration of medical device manufacturers in Michigan, with 50+ companies. The "Medical Mile" along Michigan Street, anchored by Van Andel Research Institute, has attracted billions in clinical and research investment. Mary Free Bed Rehabilitation Hospital is ranked the 9th best rehab hospital in the US. Helen DeVos Children's Hospital (part of Corewell) serves the pediatric market.
The market is evenly split between MDVIP concierge and DPC. Nova DPC ($79/month adults, $29/month children) and Direct Primary Care West Michigan ($120/month) offer affordable flat-fee options. Three MDVIP physicians serve the concierge segment at $2,150 to $2,250 per year.
What Does Concierge Medicine Cost in Grand Rapids?
The average membership in Grand Rapids is $93/mo per month. For a national comparison, see how concierge medicine pricing works across the US.
| Practice Model | Typical Cost | What You Get |
|---|---|---|
| Direct primary care (DPC) | $29 to $120/month | Flat monthly fee, no copays, in-house pharmacy, house calls |
| Concierge (MDVIP) | $2,150 to $2,250/year | Annual retainer, same-day access, 24/7 availability |
| Hospital-affiliated concierge | Varies | Corewell Health physician, same-day access, expedited referrals |
Practices with Published Pricing
- Nova Direct Primary Care (Grand Rapids). $79 per month adults, $29 per month ages 0 to 17. Family discounts. $75 enrollment fee. Two physicians. In-house pharmacy, labs from $5 to $7, house calls. Currently accepting new patients.
- Direct Primary Care West Michigan (Grand Rapids). $120 per month adults, $30 per month ages 0 to 19. Family max $250 per month. Two physicians. Founded 2024. In-house pharmacy. Free meet-and-greet.
- Afriyie M. Gray, DO (Grand Rapids). $2,150 per year. MDVIP. 15 years experience. Board-certified in family medicine, geriatric medicine, and osteopathic manipulative treatment. Currently accepting new patients.
- Bruce M. Baker, DO (Grand Rapids). $2,250 per year. MDVIP. 30+ years experience. Cardiovascular prevention, manipulative medicine. Currently accepting new patients.
- Susan Baker, DO (Grand Rapids). $2,250 per year. MDVIP. 30+ years experience. Currently not accepting new patients.
Other Notable Practices
- Corewell Health Concierge Primary Care (Grand Rapids). Hospital-affiliated concierge within West Michigan's largest system. Same-day appointments, longer visit times, annual wellness plans, expedited specialist referrals.
- Kirk J. Agerson, MD (Grand Rapids, 2 locations). Three MDVIP family medicine physicians across two locations.
How to Choose a Concierge Doctor in Grand Rapids
- Corewell Health concierge is the system-backed option. If you want a dedicated physician with expedited referrals across Corewell's 14-hospital network, including Helen DeVos Children's Hospital, this is the path.
- Nova DPC is the value leader. At $79 per month for adults and $29 for children, with in-house pharmacy, $5 to $7 labs, and house calls, it is one of the most feature-rich DPC practices in the Midwest.
- DPC and MDVIP are evenly split. Two DPC practices at $79 to $120/month and three MDVIP physicians at $2,150 to $2,250/year. Choose based on whether you prefer flat monthly fees or the MDVIP annual model with its wellness program. For more on how these models compare, see the key differences between concierge medicine and DPC. Our guide on how to choose the right concierge or DPC doctor covers what to ask.
- Ada Township and East Grand Rapids are the affluent hubs. Ada Township (home to DeVos and Van Andel families, median income approximately $171,000) and East Grand Rapids ($168,500) drive premium concierge demand.
