
Thrive Family Health Direct Primary Care
Quick Facts
| Membership Price Range | $100/month Individual | $300/month Family (family = 3+ individuals per household) |
| Practice Type | Direct Primary Care |
| Location | Grand Rapids, Kentwood, Cascade, Ada, Forest Hills |
| Doctors | John Italiano DO, Family Medicine |
| Telehealth Type | In-person & tele-health options; video visits and telehealth for follow-ups, consultations, and appropriate acute cases |
| Telehealth Available | Yes |
About
At Thrive Family Health Direct Primary Care, Dr. John Italiano brings osteopathic family medicine to Grand Rapids through a flat-fee membership built around genuine relationships. He founded the practice on three guiding principles: faith-driven care, prevention first, and whole-person health spanning body, mind, and spirit.
The membership covers individuals at $100 per month and families at $300 per month. Dr. Italiano holds board certification in both family medicine and osteopathic manipulative treatment. He sees patients from newborns through seniors, handling acute care, chronic disease management, women's health, men's health, and pediatrics under one roof. Every new member receives an initial osteopathic structural exam with a tailored home exercise program. The practice dispenses wholesale medications in-house and offers pre-negotiated discounts on labs and imaging. Members reach Dr. Italiano directly by text, phone, or email during business hours, with same-day or next-day appointments available.
Details
Address
6157 28th Street SE, Suite 18B, Grand Rapids, MI 49546
Phone
(616) 282-5969Website
Visit websiteMembership
$100/monthly
Membership Details
All-inclusive monthly membership. No co-pays, no surprise bills. Individual: $100/month. Family (3 or more individuals per household): $300/month. Wholesale medications dispensed in-house. Discounted labs available. Imaging (X-Ray, CAT scan, MRI, etc.) available. Pathology fees for biopsies are an additional charge. Payments eligible with HRA and FSA; HSA-eligible starting January 1, 2026. Electronic payments only, no insurance accepted. Discounted memberships awarded monthly to those in need upon request.
Typical Appointment
60 minutes
Our Doctors
Similar Practices Nearby

Nova Direct Primary Care
Family Medicine

Direct Primary Care West Michigan
Internal Medicine, Pediatrics, Primary Care, Preventive Medicine

Afriyie M. Gray, DO
Family Medicine, Geriatric Medicine
Explore More
Frequently Asked Questions
Thrive Family Health Direct Primary Care charges $100 per month for individuals. Families of three or more people in the same household pay $300 per month. The membership covers unlimited visits with no co-pays and no surprise bills. The practice awards discounted memberships monthly to those in financial need upon request.
The membership includes unlimited office and virtual visits, one-hour appointment slots, same-day or next-day scheduling, and direct access to Dr. Italiano by text, phone, or email during business hours. It also covers preventive screenings, acute and chronic care, in-office procedures, InBody body composition analysis, OMT, and lifestyle coaching. Wholesale medications dispensed in-house and discounted labs and imaging are also part of the membership.
Thrive Family Health does not accept insurance or bill insurance for included services. Members pay a flat monthly fee with no co-pays, no deductibles, and no surprise bills. The practice accepts electronic payments only. Members can still use insurance for hospitalizations, emergency care, or specialist visits outside the practice.
Yes. Thrive Family Health currently accepts HRA and FSA payments for membership fees. Starting January 1, 2026, HSA payments will also qualify and will count toward the deductible and out-of-pocket maximum for high-deductible health plans.
Yes. Thrive recommends that members carry a high-deductible or catastrophic health plan to cover hospitalizations, emergency room visits, and specialist care. The DPC membership covers all primary care needs, but it does not replace coverage for major medical events.
Yes. Dr. Italiano offers direct access by text, phone, or email during business hours. Members do not navigate phone trees or wait for nurse callbacks. This direct line is included in every membership at no extra charge.
Yes. Dr. Italiano sees patients from newborns through seniors, making Thrive a true family practice. A family membership covers three or more individuals in the same household for $300 per month. The practice handles well-child visits, school and sports physicals, pediatric acute care, and adolescent health alongside adult care.
Thrive Family Health dispenses wholesale medications directly in the clinic at significantly reduced costs. The practice also offers pre-negotiated discounts on labs and imaging, including X-rays, CAT scans, and MRI studies. These rates are typically lower than standard insurance co-pays. Pathology fees for biopsies carry an additional charge.
Yes. Dr. Italiano offers telemedicine appointments for members who prefer virtual care. Members can also schedule same-day or next-day in-person visits. Both options are included in the flat monthly membership with no additional fees.
Yes. Thrive Family Health partners with businesses to provide Direct Primary Care as part of an employee wellness strategy. The practice offers discovery consultations, ROI analysis, and custom employer proposals. Employer partnerships include the same full scope of services available to individual members.
Practice last updated April 11, 2026
