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Insights on concierge medicine, direct primary care, and personalized healthcare.

What Parsley Health Going Nationwide Means for Concierge and DPC

On April 29, 2026, Parsley Health announced it is now in-network with most major United States commercial insurers, including Aetna, Cigna, UnitedHealthcare, BlueCross BlueShield, Humana, and Centene. [2][3] The combined coverage spans roughly 150 million lives, a substantial expansion from the company's prior phased rollout that began in New York in 2023 through a partnership with Mount Sinai Hospital, followed by California.

May 15, 2026

What Parsley Health Going Nationwide Means for Concierge and DPC

Lorient Capital's PeterMD Investment: Profile of the Buyer and the Platform

On May 12, 2026, Lorient Capital announced a majority equity investment in PeterMD, a Vero Beach, Florida company that describes itself as the largest online healthcare clinic in North America. [1] Financial terms were not disclosed.

May 14, 2026

Lorient Capital's PeterMD Investment: Profile of the Buyer and the Platform

Personalized Medical Care in 2026: What It Actually Means (and How to Find It)

"Personalized care" is on almost every healthcare website in 2026. Hospital systems, urgent care chains, telehealth apps, and traditional primary care groups all use the phrase.

May 13, 2026

Personalized Medical Care in 2026: What It Actually Means (and How to Find It)

What Google's New Fitbit Air and Google Health App Mean for Concierge Medicine

A Direct-to-Consumer Health Stack Just Got Bigger On May 8, 2026, Google announced the screenless, buttonless Fitbit Air , a $99.99 wearable that tracks heart rate, sleep stages, blood oxygen, skin temperature, heart rate variability, and irregular heart rhythm including atrial fibrillation, called a-fib for short [1].

May 12, 2026

What Google's New Fitbit Air and Google Health App Mean for Concierge Medicine

The Ferrari of private medicine and the right age to start your practice

I talk to a lot of doctors who want to start a new concierge practice. They often ask me am I too old to start something new?

May 11, 2026

The Ferrari of private medicine and the right age to start your practice

Concierge Medicine in the Miami Metro: The 2026 Market Report

1. Executive Summary The Miami metropolitan area is the fourth-largest concierge medicine market in the United States , behind LA, NYC, and DC.

May 10, 2026

Concierge Medicine in the Miami Metro: The 2026 Market Report

Concierge Medicine vs One Medical: How They Compare in 2026

In February 2023, Amazon completed its $3.9 billion acquisition of One Medical [2].

May 9, 2026

Concierge Medicine vs One Medical: How They Compare in 2026

Concierge Medicine for Employers: How Mid-Size Companies Buy Direct Care for Their Workforce

In 2024, 63 percent of all direct primary care (DPC) practices in the United States had at least one corporation as a client where a business hired the doctors for their executives. This is according to the American Academy of Family Physicians (AAFP) [1].

May 8, 2026

Concierge Medicine for Employers: How Mid-Size Companies Buy Direct Care for Their Workforce

How Kain Capital Is Building Their Medical Investment Portfolio

On March 30, 2026, Kain Capital LLC announced the completion of its investment in White-Wilson Medical Center, headquartered in Fort Walton Beach on the Florida Panhandle. Kain described White-Wilson as the largest independent multi-specialty physician group on the Emerald Coast (the Gulf of Mexico shoreline running roughly from Pensacola to Panama City)[1].

May 6, 2026

How Kain Capital Is Building Their Medical Investment Portfolio

Concierge Medicine in the DC Metro: The 2026 Market Report

1. Executive Summary The Washington DC metropolitan area is the Third-largest concierge medicine market in the United States and the only top-tier market that crosses three jurisdictions.

May 6, 2026

Concierge Medicine in the DC Metro: The 2026 Market Report
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