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Insights on concierge medicine, direct primary care, and personalized healthcare.

Sollis Health Cost and the Rise of Concierge Emergency Care

Sollis Health runs members-only urgent care style medical centers in New York, Los Angeles, the San Francisco Bay Area, and South Florida. A member can walk into a flagship at 2 a.

Jun 30, 2026

Sollis Health Cost and the Rise of Concierge Emergency Care

Executive Physical: Cost & Is It Worth It in 2026

An executive physical costs between $2,000 and $10,000 or more for a single, intensive preventive exam that often fits into one to three days.[1][2] This article examines what an executive physical actually is, and how it compares to a standard annual physical.

Jun 20, 2026

Executive Physical: Cost & Is It Worth It in 2026

NextMD Exclusive Market Report: The State of Concierge Medicine and Direct Primary Care: Q2 2026

NextMD lists over 6,000 concierge and direct primary care (DPC) practices in the United States, staffed by 8,500 Doctor of Medicine (MD) and Doctor of Osteopathic Medicine (DO) physicians . This report ranks where those practices are, what they charge, and where their doctors trained.

Jun 17, 2026

NextMD Exclusive Market Report: The State of Concierge Medicine and Direct Primary Care: Q2 2026

California State of Concierge Medicine and Direct Primary Care: The June 2026 Report

1. Executive Summary California has concierge medicine and direct primary care (DPC) practices in more cities than any other state.

Jun 16, 2026

California State of Concierge Medicine and Direct Primary Care: The June 2026 Report

Top 7 States for Concierge Medicine and DPC in 2026

Introduction Methodology States were ranked by the total number of MD and DO led concierge and direct primary care practices listed in the NextMD directory as of June 2026. Each state is ranked simply by the number of practices that exist within that state.

Jun 13, 2026

Top 7 States for Concierge Medicine and DPC in 2026

What Direct Primary Care Actually Costs to Run, and Why It Stays Affordable for Patients

A typical primary care practice in the United States spends about $82,975 per physician every year just interacting with health insurers [1]. That money pays for the staff and software that submit claims, fight denials, chase prior authorizations, and reconcile payments.

Jun 8, 2026

What Direct Primary Care Actually Costs to Run, and Why It Stays Affordable for Patients

Equinox Wants $40,000 a Year to Help You Live Longer. Here Is What That Actually Buys

In May 2024, Equinox , the luxury gym chain, launched a longevity membership called EQX Optimize (also branded "Optimize by Equinox"). The headline price is about $40,000 a year , and the program pairs a 100-plus biomarker blood panel from Function Health with three personal-training sessions a week, sleep and nutrition coaching, a monthly massage, and an Oura ring.

Jun 6, 2026

Equinox Wants $40,000 a Year to Help You Live Longer. Here Is What That Actually Buys

Concierge Medicine in the Phoenix Metro: 2026 Market Report

Executive Summary The Phoenix metropolitan area is the roughly the tenth-largest concierge and direct primary care (DPC) market in the country, with 83 practices and 143 physicians across a 5.2 million-person region.

Jun 5, 2026

Concierge Medicine in the Phoenix Metro: 2026 Market Report

Oura Filed to Go Public: Inside the $11 Billion Smart Ring That Now Connects You to a Doctor

Oura Just Filed to Go Public In May 2026, Oura confidentially filed for an initial public offering (IPO), the first hard signal that the Finnish smart-ring maker intends to become a public company [1]. The filing caps a fast climb: an $11 billion valuation, a $900 million-plus funding round in October 2025, and roughly 5.

Jun 2, 2026

Oura Filed to Go Public: Inside the $11 Billion Smart Ring That Now Connects You to a Doctor

Concierge Medicine in the Atlanta Metro: The 2026 Market Report

1. Executive Summary NextMD lists 111 concierge and direct primary care (DPC) practices and 142 physicians across the Atlanta metro, the seventh-largest concierge and DPC market in the US and the largest in the Southeast outside Florida.

May 26, 2026

Concierge Medicine in the Atlanta Metro: The 2026 Market Report

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