Sollis Health runs members-only urgent care style medical centers in New York, Los Angeles, the San Francisco Bay Area, and South Florida.
A member can walk into a flagship at 2 a.m. with a deep cut, a high fever, or chest pain, get seen by an emergency-room-trained physician in minutes, and have labs, an X-ray, or a CT scan done on site.[3] There is no hospital waiting room and no surprise facility bill. In exchange, the patient pays an annual membership fee that starts at $4,000 a year.[1]
That model has a name. It is concierge emergency care, sometimes called the membership emergency room (ER). It takes the direct-access logic of concierge medicine and applies it to urgent and acute problems rather than routine checkups. With more than 17,000 members across 14 centers, Sollis is one of the largest companies built around this model,[3][4] and its pricing is the question patients ask first. This guide breaks down what Sollis Health costs, what the fee includes, who funds the company, and how to think about whether it is worth it.
What Sollis Health Actually Is
Sollis Health is a membership-based provider of 24/7 urgent and emergency care. Members pay an annual fee and, in return, get unlimited visits with short wait times, physicians trained in emergency medicine, on-site labs and imaging, round-the-clock virtual care, and help getting specialist referrals.[1] The centers are designed to feel like a private clinic rather than a hospital. The company describes the experience as a doctor, a private ER, and a concierge service combined.[1]
The boundary matters. Sollis is not primary care, and it does not replace your regular doctor.[2] It does not manage chronic conditions over time or, outside of its Southern California pediatrics program, handle annual physicals.[2] The company says its centers can treat about 90 percent of what a typical hospital ER sees.[1] For the other 10 percent, the true life threats, a hospital is still the right destination. More on that below.
Sollis currently operates 14 centers as of 2026.[3] Six are in New York and the Hamptons, three are in Southern California, two are in Northern California, and three are in South Florida.[3] One flagship in each region, the Upper East Side in New York, Beverly Hills in Los Angeles, San Francisco, and Palm Beach, stays open 24 hours a day, every day of the year.[3] The other centers keep daytime or extended hours, and virtual care runs around the clock everywhere.[3] You can see the breadth of physician-led concierge options in these same markets on the New York City metro page and across concierge and direct primary care in Florida.
What Sollis Health Costs
Sollis uses age-based pricing, and the entry tier is called Signature. A Signature membership starts at $4,000 a year for members under 45 and $7,000 a year for members 45 and over, with discounted pricing for additional household members.[2] The company also sells two other tiers. Sollis Platinum starts at $12,000 a year and folds in services that cost extra on Signature.[1] Sollis Pediatrics, available in Southern California, starts at $6,000 a year.[2]
Memberships are billed annually rather than month to month, though Sollis allows members to finance the fee through a third party in monthly installments.[2] The published figures are starting prices. The final number is set through a personalized quote, so a household with several members or someone who wants advanced services included will pay more.
The base fee covers a lot. On Signature, included care covers physician visits, stitches and wound care, splints and casts, EKGs, point-of-care ultrasound, routine in-house lab work, rapid tests for strep and flu, intravenous (IV) fluids and medications, and common vaccines.[1] What costs extra on Signature is the premium layer: advanced imaging such as computed tomography (CT) and magnetic resonance imaging (MRI), house calls, vitamin infusions, and specialty screenings.[2] Platinum members get advanced imaging when medically necessary, three house calls a year, and vitamin infusions inside the annual fee.[1]
Two cost details surprise people. First, Sollis does not bill your health insurance for the membership, and the fee is not covered by any plan.[2] The company will submit out-of-network claims on your behalf for eligible services like labs and imaging, so you may recover part of those costs from your insurer, but it cannot bill Medicare or other government programs.[2] Second, the membership dues are not eligible for a health savings account (HSA) or flexible spending account (FSA), although many of the individual medical services are, and Sollis provides itemized receipts.[2]
For comparison, traditional concierge primary care runs from $3,000 to over $40,000 a year depending on the tier, and direct primary care (DPC) typically costs $50 to $200 a month. Sollis sits in that price band, but it buys something different. You are paying for acute and emergency access, not a long-term relationship with a primary care physician.
Who Built Sollis Health
Sollis Health was founded in 2016 in New York City under the name Priority Private Care, and it rebranded to Sollis Health in August 2019.[4][9] It has three co-founders. Dr. Bernard Kruger is the medical founder, an Upper East Side internist who ran a concierge primary care practice for decades.[4] His son, Benjamin Kruger, a former film producer, co-founded the company alongside Andrew Olanow, who came from a finance background and ran day-to-day operations in the early years.[4]
The founding idea came from a problem Dr. Bernard Kruger saw in his own practice. He did not want to send his concierge patients into crowded hospital ERs, with their long waits and infection risk, so he built a members-only alternative for urgent and emergency needs.[4] Since September 2022, the company has been led by chief executive officer Brad Olson, the former chief business officer of Peloton.[8] Dr. Scott Braunstein, double board-certified in internal and emergency medicine, serves as chief medical officer.[5]
Sollis is backed by venture and growth investors rather than a private equity buyout. It raised a $30 million Series A in January 2022, led by Torch Capital and Denali Growth Partners,[6] added a $15 million Series A extension in 2023,[7] and closed a $33 million Series B led by Foresite Capital in December 2024.[5] That is more than $78 million in disclosed equity, and the company says membership more than tripled between the 2021 round and the 2024 round.[5] By the end of 2023 it reported more than 17,000 members and roughly 200 to 300 emergency clinicians.[4]
Where Concierge Emergency Care Fits
The case for Sollis is easiest to see next to the alternatives. A hospital ER is built for true emergencies and is the right place for them, but it is expensive and slow for everything else. An emergency department visit for someone with large-employer insurance cost an average of $2,453 in 2019, with $646 paid out of pocket.[11] One large insurer puts the median ER visit at about $1,700, against $165 for urgent care.[12] In 2022, U.S. emergency departments logged 155.4 million visits, and only about 41 percent of patients were seen within 15 minutes.[13]
Urgent care is cheaper and faster than the ER, but it has limits. It handles sprains, minor infections, simple fractures, and cold and flu symptoms, usually with a wait of 30 minutes or less.[12] It is not equipped for a serious workup, and it is not open around the clock. A study of 10 common conditions found they cost an average of $2,032 to treat in a hospital ED, $193 at urgent care, and $167 at a doctor's office.[14] The gray zone between those options, a problem that feels scary enough to need imaging and an ER-trained doctor but is not a 911 call, is exactly what concierge emergency care is selling against.
That gray zone is real because patients cannot triage themselves perfectly. Insurers estimate that a large share of ER visits are avoidable in hindsight, but emergency physicians counter that the share of truly nonurgent visits is small, because the symptom that sends you in often looks the same whether it turns out to be serious or not.[14] Sollis pitches itself as the place to resolve that uncertainty fast, with diagnostics on site, instead of guessing or sitting in a waiting room.
None of this changes when to call 911. Sudden chest pain lasting two minutes or more, trouble breathing, signs of a stroke such as face drooping or arm weakness or slurred speech, severe bleeding, or a major injury all mean the nearest hospital ER, every time.[15] A membership ER is a faster door for the middle of the spectrum. It is not a substitute for emergency care in a life threat.
The Bigger Picture for Concierge Medicine
Sollis is one piece of a broader shift. The U.S. concierge medicine market was valued at $7.35 billion in 2024 and is projected to reach $13.23 billion by 2030, a compound annual growth rate of roughly 10 percent.[10] Capital is flowing into the cash-pay end of healthcare from several directions, and the same investor enthusiasm reshaping concierge primary care, covered in our look at the growth of private equity in concierge medicine, is now funding access models built around speed and convenience.
The membership ER also has fewer direct copycats than you might expect. Adjacent companies attack the same frustration from different angles. Home-visit providers like DispatchHealth bring acute care to the door, but they bill insurance rather than sell a membership. Concierge primary care groups offer 24/7 access to a physician, but they lack on-site emergency diagnostics. Sollis combines the membership model with brick-and-mortar centers that have imaging and labs, which is why it is described as first in its class, a claim worth noting as the company's own positioning rather than an independent ranking.
For NextMD, the takeaway is about how these pieces fit together for a patient. Sollis handles the acute and the urgent. It does not handle the longitudinal relationship that catches problems early, manages medications, and knows your history. That job belongs to a primary care physician, and the concierge and DPC model is built for it, as we explain in how concierge medicine actually works. The patient who can afford both gets a complete picture: a membership doctor for the year-round relationship and an emergency option for the 2 a.m. scare.
Is Sollis Health Worth It?
The honest answer depends on where you live, how you use care, and what your time is worth to you. Sollis makes sense for a specific kind of patient. You live in or near one of its four markets. You can absorb a $4,000-and-up annual fee on top of regular health insurance, which you still need for hospitalization, surgery, and specialists. You value speed and privacy, you travel often, or you have a family that would otherwise end up in the ER for the kind of scare that resolves with a scan and a few stitches.
The trade-offs are equally clear. The membership does not replace insurance or primary care, so for many households it is a third cost rather than a substitute for an existing one. The base Signature tier charges extra for advanced imaging and house calls, the services people often assume are included. Coverage is limited to 14 locations, so the value drops sharply if you spend much time outside those metros. And the fee is not HSA or FSA eligible, which removes a tax advantage that applies to some other medical spending.[2]
Reviews reflect that split. Patients praise the short waits, the thorough physicians, and the calm setting. Member counts are still small per location, so ratings are not statistically robust, and some complaints center on cost and on automatic annual renewal.[2] If you are weighing Sollis, read the renewal terms closely and confirm which services at your nearest center carry an extra fee.
If the membership ER is out of reach or not available where you live, the more durable move for most people is a strong primary care relationship. A concierge or DPC physician with a small patient panel can often see you the same day, reach you after hours, and head off the problems that send people to the ER in the first place. You can compare physician-led practices in markets like Beverly Hills on NextMD, alongside the Sollis centers themselves, such as Sollis Health on Fifth Avenue in New York.
A Closing Thought
Sollis Health shows where private healthcare is heading. Patients with means are paying to remove friction, and emergency access is one of the last places where money has not yet bought a better experience for most people. Whether that is a good use of $4,000 a year is a personal call. What is not in question is that the category is growing, and that more patients will see a membership ER as an option in the next few years.
NextMD lists physician-led concierge and DPC practices across the country, so patients can find the kind of care that fits their budget and their life. The membership ER solves the emergency. The right primary care doctor keeps you out of one.
FAQ
How much does Sollis Health cost?
Sollis Health uses age-based pricing. A Signature membership starts at $4,000 a year for members under 45 and $7,000 a year for members 45 and over, with discounts for additional household members. Sollis Platinum starts at $12,000 a year, and Sollis Pediatrics, available in Southern California, starts at $6,000 a year. Memberships are billed annually, and final pricing is set through a personalized quote.
What is concierge emergency care?
Concierge emergency care, also called a membership ER, is a model where patients pay an annual fee for 24/7 access to urgent and emergency care with short waits, emergency-trained physicians, and on-site labs and imaging. It applies the direct-access logic of concierge medicine to acute problems rather than routine primary care.
Does Sollis Health take insurance?
No. Sollis does not bill insurance for the membership fee, and no health plan covers it. The company will submit out-of-network claims on your behalf for eligible services like labs and imaging, so you may recover part of those costs, but it cannot bill Medicare or other government programs. You still need regular health insurance for hospitalization, surgery, and specialists.
Is Sollis Health a replacement for the emergency room?
No. Sollis says its centers handle about 90 percent of what a typical ER sees, but true life threats still require a hospital. Sudden chest pain, trouble breathing, signs of a stroke, severe bleeding, or a major injury mean calling 911 and going to the nearest hospital ER.
Is Sollis Health worth it?
It depends on your location, budget, and how you use care. It fits patients who live near its 14 centers in New York, Los Angeles, the San Francisco Bay Area, and South Florida, who can afford the fee on top of insurance, and who value speed and privacy. It is a third cost rather than a substitute for insurance or primary care, and advanced imaging and house calls cost extra on the base tier.
Where does Sollis Health have locations?
As of 2026, Sollis operates 14 centers: six in New York and the Hamptons, three in Southern California, two in Northern California, and three in South Florida. One flagship in each region stays open 24 hours a day, every day of the year, and virtual care is available around the clock everywhere.
Sources
Sollis Health. (2026). Membership and Understanding the Cost and Value of a Sollis Health Membership. Sollis Health membership overview and cost and value page.
Sollis Health. (2026). Frequently Asked Questions (pricing, billing, insurance, HSA/FSA, renewal). Sollis Health FAQ. Platinum and Pediatrics pricing: Sollis Platinum, Sollis Pediatrics.
Sollis Health. (2026). Locations. Sollis Health locations page.
Cohen, Maia. (2023, December 15). How Sollis Health created an on-demand emergency room. Healthcare Brew. Read on Healthcare Brew.
Sollis Health. (2024, December 5). Sollis Health Completes $33 Million Series B Funding Round Led by Foresite Capital. PR Newswire. Read the Series B release.
Lushing, Margaux. (2022, January 21). Sollis Health Raises $30M In Series A Funding To Support Patient Growth And Tech Optimization. Forbes. Read on Forbes.
Sollis Health. (2023, June 21). Sollis Health Closes $15 Million Series A Extension. Business Wire. Read on Business Wire.
Sollis Health. (2022, September 14). Sollis Health Announces New Chief Executive Officer. Business Wire. Read the CEO announcement.
BioSpace. (2019, August 15). Priority Private Care Rebrands as Sollis Health. Read on BioSpace.
Grand View Research. (2025). U.S. Concierge Medicine Market Size, Share & Trends Analysis Report, 2025-2030. Read the market report.
Rae, Matthew, et al. (2021). Emergency department visits exceed affordability thresholds for many consumers with private insurance. Peterson-KFF Health System Tracker. Read the analysis.
UnitedHealthcare. (2023). What are my care options and their costs? Read on UHC.
Centers for Disease Control and Prevention, National Center for Health Statistics. (2025). Emergency Department Visits (FastStats), 2022 data. Read CDC FastStats.
UnitedHealth Group. (2019). 18 Million Avoidable Hospital Emergency Department Visits Add $32 Billion in Costs to the Health Care System Each Year. Read the report (PDF).
American College of Emergency Physicians, via MedlinePlus. (2025, January 8). When to use the emergency room - adult. U.S. National Library of Medicine. Read on MedlinePlus.
Source Attribution
Inspired by: Sollis Health primary site, PR Newswire / Forbes / Business Wire funding releases, Healthcare Brew, Peterson-KFF, CDC, UnitedHealth Group, Grand View Research
Medical claims verified against: cited external sources above; canonical concierge/DPC pricing per pricing-tiers-and-model-comparison
Review Notes
Editorial decision (flag for Josh): the Feb 2026 NYT report naming co-founder Dr. Bernard Kruger in the Epstein files (a 2016 $15K membership quote under the predecessor entity Priority Private Care; he denies arranging it, took a leave from the Sollis board, and is not accused of participating in wrongdoing) was deliberately left out for brand safety. Can add a neutral sentence in "Who Built Sollis Health" if desired.
Data flags carried from research: member count varies by source (15k vs 17k); location count is 14 as of 2026 (the company's own pages briefly disagreed at 13/14); total raised is $78M+ disclosed equity vs ~$127M per aggregators incl. debt; valuation unverified, so omitted.
Internal links used (6): nyc-metro city, FL state, growth-of-PE-in-concierge blog, how-concierge-works blog, beverly-hills-ca city, sollis-health-fifth-avenue-center practice.