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Direct Primary Care
Family Medicine

Wiser Primary Care

Quick Facts

Membership Price Range$60/month (Ages 5-20) | $125/month (Ages 21+) | $100 one-time enrollment fee per family or member
Practice TypeDirect Primary Care
LocationBell Court, downtown Lexington, University of Kentucky campus area
DoctorsAlison Iser M.D., Family Medicine
Telehealth TypeVideo visits
Telehealth AvailableYes

About

At Wiser Primary Care, Dr. Alison Iser delivers direct primary care from her office in Lexington's Bell Court neighborhood. She brings over twenty years of clinical experience across a wide range of settings. Her background spans academic university medicine, occupational and travel medicine, hospital-based care, an integrative medicine department, and a veterans' health center.

Dr. Iser believes in lifestyle as a primary tool for improving health outcomes. She practices evidence-based medicine and welcomes integrative and holistic approaches. Her membership covers appointments ranging from 30 to 90 minutes, same or next-day access, and direct contact by phone, text, and email. Members also receive significantly discounted lab, radiology, and medication pricing. The practice serves patients ages five and up and welcomes people of all backgrounds, identities, and abilities.

Details

Address

139 Walton Avenue, Lexington, KY 40508

Membership

$125/monthly

Membership Details

Monthly membership with $100 one-time enrollment fee per family or member. Ages 5-20: $60/month. Ages 21+: $125/month.

Typical Appointment

60 minutes

Telemedicine
Same-Day Appointments

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Frequently Asked Questions

Wiser Primary Care charges $125 per month for patients ages 21 and older. Patients ages 5 to 20 pay $60 per month. A one-time enrollment fee of $100 applies per family or member. There are no copays with membership.

No. Wiser Primary Care does not require a minimum membership duration. You can cancel at any time. The practice does encourage giving the membership a reasonable trial run to experience the full benefit of ongoing care.

Wiser Primary Care does not bill insurance for its services. The practice also does not provide bills for patients to submit to their insurance company. The practice recommends maintaining insurance to cover emergencies, hospitalizations, specialty care, and other significant medical costs outside of primary care. Discounted pricing on labs, radiology, and medications is available through the practice.

Appointments at Wiser Primary Care run between 30 and 90 minutes depending on the visit. Dr. Iser also offers same or next-day appointments for urgent needs. Telemedicine and video visits are available as well.

Dr. Iser has opted out of Medicare, so her services cannot be billed to Medicare by the practice or by patients directly. However, some Medicare plan types may still cover associated services like labs, radiology, or specialist care. The practice can help you determine whether your specific Medicare plan is compatible with the DPC model.

Yes. Dr. Iser offers telemedicine and video visits as part of the membership. Members can also reach her directly by phone, text, and email for questions and follow-up between appointments.

Wiser Primary Care serves patients ages five and up. Children and adolescents ages 5 to 20 have a separate monthly membership rate of $60 per month. Adults 21 and older pay $125 per month.

You can start by scheduling a no-obligation 15-minute meet and greet and tour of the office. 6575, or enroll directly through the Wiser Primary Care website.

Membership at Wiser Primary Care covers annual wellness visits, sports and school physicals, well-woman care, chronic disease management, treatment of acute illness, minor in-office procedures, lifestyle and dietary counseling, telemedicine visits, and direct access to Dr. Iser. Members also receive significantly discounted pricing on labs, radiology, and medications. No copays apply.

Wiser Primary Care sits in the Bell Court neighborhood of Lexington, Kentucky. The office is close to downtown Lexington and the University of Kentucky campus. The practice operates by appointment.

Practice last updated April 10, 2026