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"Concierge" Now Has a $69/Month Price Tag: Prosper Medical $16m Raise

"Concierge" Now Has a $69/Month Price Tag: Prosper Medical $16m Raise


Prosper Medical raised a $16 million seed round for a virtual primary care membership it markets as "AI-driven concierge care." FUSE led the round, which the company plans to use to expand its physician network and technology.[1]

The price is $69 per month, or $828 per year.[2]

That number puts the word "concierge" in unfamiliar territory. Conventional concierge medicine costs $3,000 to over $40,000 per year.[3] Prosper Medical charges less because it combines a virtual physician network, a care-coordination team, artificial intelligence (AI), and insurance billing. The $69 fee pays for the membership layer. Medical visits can still produce separate charges.[2]

Prosper Medical is also the latest in a group of healthcare companies using the concierge idea to describe software, coordination, and continuous access. UpDoc, Assort Health, and Teladoc have all moved into the same territory since late June.

The result is a broader definition of concierge care. Patients now need to look past the label and ask what the membership actually buys.

What Prosper Medical Does

Prosper Medical sells patients a virtual primary care membership with a dedicated physician, a care team, and an AI assistant. The service is available nationwide and coordinates prescriptions, medical records, specialist referrals, lab orders, and video visits.[4]

The company says the membership includes:

  • Unlimited messaging with the care team

  • A dedicated Care Concierge team

  • Virtual appointments with board-certified physicians

  • Prescription and refill coordination

  • Lab ordering through Quest Diagnostics and Labcorp

  • Collection of records from prior healthcare providers

  • A three-day free trial[2]

Prosper Medical also says one membership covers the adult member and their children.[4]

The AI works as a support system around the physician. Prosper Medical says it pulls together records, lab results, medications, and other health data, answers routine questions, identifies trends, and prepares information for the doctor.[4] The company lists primary care, urgent care, chronic-condition management, weight management, hormone care, mental health, and longevity services on its website.[4]

That is a more complete medical product than an AI receptionist or a single-condition care tool. It still has important boundaries.

The $69 Membership Does Not Cover Every Medical Cost

Prosper Medical's published pricing separates the monthly membership from appointments and tests.

  • Membership: $69 per month, or $828 per year.[2]

  • Visits with insurance: You pay the copay, coinsurance, or deductible amount set by your plan.[2][5]

  • Cash-pay visits: $129 per appointment.[2]

  • Lab work: Quest Diagnostics or Labcorp bills the patient or insurance separately. The cost depends on the tests and insurance coverage.[6]

Prosper Medical says it participates with most Preferred Provider Organization (PPO) plans and displays Aetna, Blue Cross Blue Shield, Cigna, and UnitedHealthcare on its website.[4][5] Patients should verify their exact plan before enrolling. The company says it does not accept Health Maintenance Organization plans, Original Medicare, or Medicaid. A separate help article says it participates with most Medicare Advantage plans.[5]

The sticker price therefore describes access, coordination, messaging, and technology. Your annual total depends on how often you see a clinician, your insurance benefits, and the tests your physician orders.

That makes Prosper Medical easier to compare with insurance-billing membership models such as One Medical than with direct primary care (DPC), where the membership usually covers routine primary care visits. Our concierge medicine versus One Medical comparison explains how that membership-plus-insurance structure works.

Prosper Medical Versus Concierge Medicine and DPC

Prosper Medical combines elements from several primary care models.

Feature

Prosper Medical

Conventional concierge medicine

Direct primary care

Membership price

$828 per year

$3,000 to over $40,000 per year

$600 to $2,400 per year

Medical visits

Insurance copay or coinsurance, or $129 cash

Usually billed to insurance in addition to membership

Routine primary care generally included

Main care setting

Virtual

Usually in person, with virtual access

Usually in person, with virtual access

Access

Dedicated physician, care team, messaging, AI assistant

Direct access to a named physician

Direct access to a named physician

Published panel limit

Not stated

Under 300 patients per doctor

Up to 800 patients per doctor

Labs

Ordered and coordinated, billed separately

Coverage and included services vary

Often negotiated separately at cash prices

Prosper Medical pricing comes from the company's current help center.[2][6] The other ranges are NextMD's canonical 2026 category ranges.[3] You can read the full concierge medicine and DPC comparison.

The absence of a published panel limit matters. Small patient panels give conventional concierge physicians time for 30- to 60-minute appointments, direct calls, and ongoing responsibility for a patient's care. Prosper Medical promises unhurried, relationship-based medicine, but its public materials do not say how many patients each doctor carries or whether every message reaches the named physician rather than the wider care team.[4]

Prosper may deliver much of the experience patients want at a lower price. The available information does not establish that its staffing model matches a practice with fewer than 300 patients per doctor.

The Founders Previously Built PlushCare

Prosper Medical's California corporate registration dates to March 2025.[7] Ryan McQuaid serves as chief executive officer, and James Wantuck, MD, serves as chief medical officer.[1] This is their second virtual primary care company together.

McQuaid and Dr. Wantuck founded PlushCare in 2014. The original operation ran from the back of a San Francisco medical office. Dr. Wantuck saw patients over video while McQuaid answered calls and scheduled visits.[8] They built PlushCare around ongoing virtual relationships with primary care physicians, rather than one-time urgent care calls.

Accolade completed its acquisition of PlushCare in June 2021. The transaction was valued at up to $450 million, including $40 million in cash, $340 million in Accolade stock, and up to $70 million tied to revenue milestones.[9]

That history explains why Prosper Medical deserves attention. The founders have already built and sold a national virtual primary care company. Prosper applies the same distribution experience to a membership with more care coordination, longitudinal data, AI support, and longevity services.

Four Products Have Moved Into Concierge Territory

Prosper Medical did not arrive in isolation. Four healthcare products have adopted the language or operating promises associated with concierge care since late June.

Company

Product

What "concierge" describes

UpDoc

AI that follows a physician-set insulin plan between visits

A software tool described in launch coverage as a "concierge doctor" between appointments[10]

Assort Health

A product named Concierge

AI agents that answer calls, schedule visits, collect intake information, and update the electronic health record[11]

Prosper Medical

$69 monthly virtual primary care membership

A physician, care team, AI assistant, messaging, and coordination[1][2][4]

Teladoc Health

Teladoc One

A multidisciplinary virtual care team, human care guide, and always-on AI support[12]

There is a factual distinction in the fourth row. Teladoc's July 23 announcement does not use the word "concierge." It does promise the same features now associated with the label: continuous support, one care team, coordination with local doctors, personalization, and AI between human interactions.[12]

UpDoc and Assort use concierge language for software that performs a defined task. Teladoc One uses the operating promises without the word. Prosper Medical comes closer to the clinical model because it gives the patient a physician and ongoing primary care.

The four products still share one change. Concierge has become a description of the patient interface as well as a physician practice model.

What the Word "Concierge" Still Tells You

For decades, concierge medicine described the economics of a medical practice. A patient paid a membership fee. The doctor limited the number of patients. That smaller panel created more time, longer appointments, direct access, and continuity. Our guide to what concierge medicine is explains that model in detail.

The newer products use concierge to describe the experience:

  • Someone answers quickly.

  • The system remembers your history.

  • A team coordinates the next step.

  • Support continues between visits.

  • Technology reduces paperwork and delays.

Those are valuable features. They do not tell you the physician's panel size, appointment length, in-person availability, hospital role, or personal responsiveness.

Before joining any product marketed as concierge care, ask:

  1. Who is my primary physician? Confirm whether you keep the same doctor.

  2. Who answers messages? Ask which questions reach a physician and which go to AI or support staff.

  3. What does the membership include? Separate the subscription from visit, lab, imaging, and medication costs.

  4. How many patients does each physician carry? A smaller panel is the operational basis for more physician time.

  5. What happens when I need an examination? Virtual care cannot perform every physical exam or procedure.

  6. Will the doctor coordinate hospital and specialist care? Ask how records, referrals, and follow-up work locally.

Patients who want a local, in-person membership can compare Prosper with practices such as Priority Physicians in Indianapolis or browse concierge and DPC practices across California.

Prosper Medical Is Separate From Prosper AI

Prosper Medical is easy to confuse with another healthcare startup called Prosper AI.

The separate Prosper AI was founded by Xavier de Gracia and Josep Mingot. It sells AI agents to healthcare organizations for administrative work such as scheduling, insurance verification, and billing. Andreessen Horowitz led its $30 million Series A in June 2026.[13]

Ryan McQuaid and James Wantuck's Prosper Medical provides virtual medical care directly to patients. The two companies have different founders, investors, products, and customers. They should not be treated as the same business.

The naming gets more confusing because Prosper Medical also calls its in-app assistant "Prosper AI" on its own website.[4] In this article, Prosper Medical always refers to the $69 virtual primary care membership.

What the $16 Million Round Means

Prosper Medical's funding gives an experienced founding team capital to test whether a national virtual practice can deliver enough continuity and coordination to support a recurring fee on top of insurance billing.

The model has a clear consumer proposition. $828 per year is within the broad price range of DPC and far below conventional concierge pricing. Insurance participation lowers the cash price of visits for many members. A national physician network and AI can extend availability without building clinics in every city.

The execution question is whether the relationship remains personal as the company grows. Patients will judge Prosper Medical on physician continuity, response quality, appointment time, local coordination, and total out-of-pocket cost. The word concierge cannot answer those questions by itself.

FAQ

How much does Prosper Medical cost?

Prosper Medical charges $69 per month, or $828 per year.[2] Visits cost extra through your insurance copay, coinsurance, or deductible. Cash-pay visits are $129, and lab charges are separate.[2][6]

Does Prosper Medical accept insurance?

Yes. Prosper Medical says it participates with most PPO plans and most Medicare Advantage plans.[5] It does not accept Health Maintenance Organization plans, Original Medicare, or Medicaid, although patients can use the $129 cash-pay visit option.[5]

Is Prosper Medical conventional concierge medicine?

Prosper Medical is a virtual primary care membership that markets itself as concierge care. It includes a dedicated physician, care team, coordination, messaging, and AI support.[4] Conventional concierge practices usually provide in-person care, publish or operate with smaller physician panels, and charge $3,000 to over $40,000 per year.[3]

Are Prosper Medical visits included in the $69 monthly fee?

No. Insured patients pay the amount required by their plan for each appointment, while cash-pay visits cost $129.[2] The monthly fee covers the membership, messaging, care coordination, records support, prescription management, and access to the platform.

Is Prosper Medical the same company as Prosper AI?

No. Prosper Medical was founded by Ryan McQuaid and James Wantuck, MD, and provides virtual primary care to patients.[1] Prosper AI was founded by Xavier de Gracia and Josep Mingot and sells administrative AI agents to healthcare organizations.[13]

Find a Concierge or DPC Doctor

A $69 virtual membership may be useful if you want ongoing primary care, insurance compatibility, and help coordinating your records and prescriptions. If you want an in-person physician with a smaller patient panel and direct access, compare the operating details as carefully as the price.

NextMD lets you search concierge and direct primary care practices by city, compare membership pricing, and view physician credentials at nextmd.ai/search.

Sources

  1. Gleeson, C. (2026, July 23). Prosper Medical banks $16M to scale AI-driven concierge care platform. Fierce Healthcare. Read on Fierce Healthcare

  2. Prosper Medical. (2026, May 1). How Much Does It Cost to Use Prosper Medical? Prosper Medical Help Center. Read the pricing details

  3. NextMD. (2026). How Much Does Concierge Medicine Cost? Is It Worth It? Read the 2026 pricing guide

  4. Prosper Medical. (2026). Concierge-Level Care, Without the Concierge Price. View the Prosper Medical membership

  5. Prosper Medical. (2025). Do I Need to Have Health Insurance to Use Prosper Medical? and Do You Accept Medicare and Medicaid? Prosper Medical Help Center. Read the insurance overview and Medicare and Medicaid details

  6. Prosper Medical. (2025, December 16). How Does Insurance Work With Lab Testing? Prosper Medical Help Center. Read the lab billing details

  7. California Secretary of State data via BizProfile. (2026). Prosper Medical, Inc. filing information. View the corporate filing summary

  8. PlushCare and Lightspeed Venture Partners. (2026). About PlushCare and Where It All Started. Read the PlushCare origin story and view the 2014 founding record

  9. Accolade, Inc. (2021, June 9). Accolade Completes Acquisition of PlushCare. GlobeNewswire. Read the acquisition announcement

  10. Wall Street Journal. (2026, June 24). UpDoc's AI Gets FDA Nod to Act as "Concierge Doctor" Between Visits. WSJ Pro Venture Capital. Read on the Wall Street Journal

  11. Assort Health. (2026). Concierge: AI Agents for Every Patient Interaction. View the Assort Health product

  12. Teladoc Health. (2026, July 23). Teladoc Health Introduces a Virtual Care Practice Built Around the Person, Shaping a New Era of Connected Care. Read the Teladoc One announcement

  13. Landi, H. (2026, June 22). Prosper AI Lands $30M Backed by Andreessen Horowitz to Build AI Workforce for Healthcare Operations. Fierce Healthcare. Read about the separate Prosper AI


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