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Direct Primary Care
Family Medicine

Simply Direct Health

Quick Facts

Membership Price Range$25/month (Kids 0-19 with parent membership) | $80/month (Age 20-54) | $95/month (Age 55-64) | $25 enrollment fee
Practice TypeDirect Primary Care
LocationPeoria, Arizona
DoctorsKirby Farnsworth DO, Family Medicine
Panel Size1200 patients per doctor
Telehealth TypePhone, email, and text communication; virtual visits for established patients
Telehealth AvailableYes

About

At Simply Direct Health, Dr. Kirby Farnsworth delivers full-service family medicine through a flat monthly membership in Peoria, AZ. The practice keeps its panel at no more than 1,200 patients. That limit allows Dr. Farnsworth to offer same-day appointments, unlimited visits, and 24/7 access by phone, email, or text.

Members pay a predictable monthly fee with no copays and no long-term contracts. Adults ages 20-54 pay $80 per month; children 19 and under pay $25 with a parent membership. The practice covers preventive care, chronic disease management, acute illness, and annual physicals. Simply Direct Health also offers StemWave Therapy, PRP, semaglutide and tirzepatide, wholesale medications, and discounted lab and imaging pricing. Small business employers can enroll their teams starting at $80 per employee per month.

Details

Address

7727 West Deer Valley Road, Suite 215, Peoria, AZ 85382

Membership

$80/monthly

Membership Details

Flat monthly membership fee with no contracts. First month plus $25 enrollment fee due at signup. Kids 0-19: $25/month with parent membership. Age 20-54: $80/month. Age 55-64: $95/month. Labs, imaging, medications, and procedures offered at discounted wholesale pricing at additional cost. Re-enrollment fee of $100 per member/family after cancellation. Not able to accept Medicare patients.

Telemedicine
Same-Day Appointments
Max 1200 patients per doctor

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Frequently Asked Questions

Membership at Simply Direct Health starts at $25 per month for children ages 0-19 with a parent membership. Adults ages 20-54 pay $80 per month, and adults ages 55-64 pay $95 per month. A $25 enrollment fee and the first month's payment are due at signup. The practice charges no long-term contracts, and members can cancel anytime with written authorization.

No, Simply Direct Health does not accept insurance. Members pay a flat monthly fee directly to the practice. The practice recommends pairing membership with a high-deductible health plan and HSA, or a HealthShare program such as Zion HealthShare, Samaritan Ministries, or MediShare, for catastrophic coverage.

New patients can enroll directly through the Simply Direct Health website. The first month's fee plus a $25 enrollment fee are due at signup. The practice accepts appointments only and does not accept walk-ins.

Yes, Simply Direct Health offers telemedicine visits. Members can also reach the practice 24/7 by phone, email, or text for questions and follow-up between appointments.

The monthly membership covers unlimited visits with no copays, same-day appointment availability, preventive care, chronic disease management, acute illness visits, annual physicals, well child checks, vaccinations, EKG, urinalysis, and rapid strep testing. Labs, imaging, medications, and procedures are available at additional discounted wholesale pricing.

Yes. Simply Direct Health offers StemWave Therapy, a non-invasive sound wave treatment for pain relief. The practice uses it for joint pain, tendinitis, neuropathy, and plantar fasciitis, among other conditions. Members pay $75 for a single session or $510 for a package of eight sessions.

Yes. Simply Direct Health works with small business employers. Employers pay $80 per month per employee and $25 per month per dependent. Groups enrolling five or more employees receive a $5 discount per membership. The practice estimates DPC membership can save employers roughly $2,000 per employee per year.

No, Simply Direct Health does not accept Medicare patients at this time.

Members who cancel and later want to return pay a re-enrollment fee of $100 per member or per family. The practice requires written authorization to cancel a membership.

Yes. Simply Direct Health offers semaglutide and tirzepatide to eligible patients. Members can request or refill these medications through the practice at wholesale pricing.

Practice last updated April 11, 2026