
East Bay Health
Quick Facts
| Membership Price Range | $5,000/year for adults | $2,500/year for kids | $500/month for adults | $300/month for kids |
| Practice Type | Direct Primary Care |
| Location | Lamorinda, Lafayette, East Bay |
| Doctors | Naomi Breckon M.D., Family Medicine, Tracy Hu M.D., Family Medicine |
| Year Founded | 2023 |
| Panel Size | 600 patients per doctor |
| Telehealth Type | Video visits and phone calls; secure messaging through HIPAA-compliant platform; after-hours phone or text access for urgent clinical concerns |
| Housecalls | Yes |
| Telehealth Available | Yes |
About
At East Bay Health, two physicians deliver family medicine through a nonprofit Direct Primary Care model in Lafayette, CA. Dr. Naomi Breckon co-founded the practice in 2023 with a clear goal: build a community where every person has a doctor who has time to truly partner with them. Dr. Tracy Hu joins her with a background spanning family medicine, trauma-informed care, and somatic therapy. The practice serves patients from newborns through adulthood across three distinct pathways. Concierge Members pay a flat membership fee and receive direct access to their physician, same-day appointments, and visits up to 90 minutes. Foundation Patients who are uninsured or low-income receive the same quality of care at no cost. The Together in Health sponsorship program extends memberships to insured patients with limited income, funded by donors. East Bay Health also runs free community support groups and culinary medicine programming with on-site chef Cindy Gershen. Each physician cares for up to 600 patients, with 200 paying members and up to 400 community members receiving no-cost care.
Details
Address
911 Moraga Road, Suite 101, Lafayette, CA 94549
Phone
(925) 744-7600Website
Visit websiteMembership
$500/monthly ($5,000/annual)
Membership Details
Annual membership fee for adults is $5,000/year or $500/month. Children's membership is $2,500/year or $300/month. Option to pay all at once (with a discount) or split into automatic monthly payments. Dr. Hu's fees are determined after a meet-and-greet. Foundation Patients (uninsured/low-income) receive care at no cost. Together in Health sponsorship memberships are $5,000/year funded by donors.
Typical Appointment
90 minutes
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Frequently Asked Questions
East Bay Health charges a flat annual or monthly membership fee with no insurance billing and no third-party billing. Adult Concierge Memberships cost $5,000 per year or $500 per month. Children's memberships cost $2,500 per year or $300 per month. Patients who pay annually receive a discount. Members use their existing insurance for labs, prescriptions, imaging, referrals, and emergencies.
Yes. East Bay Health accepts Foundation Patients who are uninsured or have Medi-Cal and meet the income guidelines based on family size. Foundation Patients receive the same quality of care as Concierge Members at no cost. Prospective Foundation Patients fill out an inquiry form on the website to start the process.
Together in Health is a patient sponsorship program that funds one-year memberships for insured patients with limited income. A $5,000 donation covers one sponsored membership. Applicants go through a screening process with the doctors to assess readiness. The program draws inspiration from patient Roy Luna, who transformed his health over one year through weekly visits and culinary medicine guidance.
New patient visits run 90 minutes. All patients have access to appointments ranging from 30 to 90 minutes. The practice offers same-day and next-day availability. Both physicians give patients their personal cell phone numbers for direct communication.
East Bay Health has opted out of all government healthcare programs and does not bill Medicare, Medi-Cal, TRICARE, CHIP, VA, or Indian Health Service. Patients with those insurance types may qualify as Foundation Patients or through the Together in Health program. For Concierge Members, insurance still covers labs, prescriptions, imaging, referrals, and emergency care.
Yes. Both physicians offer virtual visits and after-hours care for their patients. Dr. Hu also makes home visits for patients whose health conditions make office visits difficult. Patients communicate with their doctors through the Spruce Health app.
East Bay Health cares for patients from newborns through adulthood. Dr. Breckon provides well-child checks and family medicine for all ages. The practice offers pediatric membership pricing for children.
East Bay Health runs two free support groups open to the community. m. to noon for postpartum mothers with babies from newborn to six months. m. for adults 65 and older. The practice also hosts free diabetes and anemia screening events and offers culinary medicine programming with on-site chef Cindy Gershen.
East Bay Health partners with on-site chef Cindy Gershen to deliver culinary medicine as part of patient care. Patients learn practical meal preparation and nutrition strategies tailored to their health goals and budget. This program has helped patients manage conditions like diabetes and reduce medication dependence.
Prospective patients start by scheduling a meet-and-greet with Dr. Breckon or Dr. Hu through the East Bay Health website. Dr. Breckon's fees follow the standard adult and children's membership pricing. Dr. Hu determines fees after the meet-and-greet based on individual health needs. Foundation Patient and Together in Health applicants complete separate inquiry forms on the website.
Practice last updated June 9, 2026



