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Direct Primary Care
Internal Medicine

Dune Shores Health

Quick Facts

Membership Price RangeIndividual: $120/month | Couple: $220/month | Enrollment Fee: $120 | 5% discount if paid annually
Practice TypeDirect Primary Care
LocationGrand Haven, Muskegon, Lakeshore, West Michigan
DoctorsGregory Holton MD, Internal Medicine
Telehealth TypeUnlimited phone, email interaction, and video visits
HousecallsYes
Telehealth AvailableYes

About

At Dune Shores Health, Dr. Gregory Holton delivers internal medicine and geriatric care through an independent direct primary care practice in Grand Haven, Michigan. He built the practice with a clear conviction: the doctor and patient should decide the course of treatment together. Three principles guide his work: Respect, Transparency, and Advocacy.

Dr. Holton trained entirely at Baylor College of Medicine, completing medical school, an internal medicine residency, and a geriatrics fellowship before moving to Grand Haven in 2018. He later led the Trinity Health Muskegon Internal Medicine Residency Clinic, served as lead physician for Westshore Internal Medicine, and earned election as Department Chair of Primary Care. Dune Shores Health serves adults 18 and older, with a particular focus on retirees along the Lakeshore. New patient appointments run 90 minutes. Follow-up visits run 30 to 60 minutes. Members reach Dr. Holton directly by call, text, or email, and he offers telehealth for patients who spend winters elsewhere.

Details

Membership

$120/monthly

Membership Details

Monthly and annual payment plans available. 5% discount if paid annually. You can cancel with 30-day notice. Enrollment fee of $120.

Typical Appointment

60 minutes

Telemedicine
House Calls
Same-Day Appointments

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Frequently Asked Questions

Individual membership runs $120 per month. Dune Shores Health also offers a couple rate of $220 per month. A one-time enrollment fee of $120 applies. Members who pay annually receive a 5% discount. You may cancel with 30 days' notice.

Membership includes unlimited visits with same or next-business-day availability. Appointments run 30 to 60 minutes for follow-ups and 90 minutes for new patients. Members also receive unlimited telehealth, including phone, email, and video visits, plus house calls at Dr. Holton's discretion and specialist care coordination.

Dune Shores Health accepts adults regardless of their insurance status, including those without coverage. The monthly membership fee is out-of-pocket. Dune Shores Health does not bill Medicare for its services. Members may use Medicare to help cover medications, labs, imaging, specialist visits, and hospitalizations.

No. Dune Shores Health accepts members with or without insurance. The practice works particularly well for patients who carry no insurance or hold high-deductible plans. Dune Shores Health also offers discounts on labs and medications to help reduce out-of-pocket costs further.

Yes. Members can call, text, or email Dr. Holton directly. For urgent concerns, he welcomes after-hours contact. For non-urgent requests such as medication refills, members should reach out during business hours.

Yes. The membership includes unlimited phone, email, and video visits. Members who travel south for the winter can schedule video calls from their winter residence. Telehealth gives members flexibility without sacrificing direct access to Dr. Holton.

Dr. Holton coordinates specialist care on your behalf. He communicates directly with specialists, helps determine the right referral path, and keeps your care cohesive across providers. For most specialist visits, your health insurance handles the billing separately from your Dune Shores Health membership.

Dr. Holton maintains active connections with Trinity Health Muskegon and Trinity Health Grand Haven. If a hospitalization becomes necessary, he works to ensure continuity of care through those relationships. He also focuses on preventive care to help members avoid hospitalizations whenever possible.

Dr. Holton offers a complimentary meet-and-greet appointment for prospective patients. This gives you the chance to ask questions, discuss your health history, and get a sense of his approach before committing to membership. You can schedule through the Dune Shores Health website.

Yes. Dr. Holton makes house calls at his discretion. This option suits members who have difficulty traveling to the office or who need care in a more comfortable setting. Members can discuss this option directly with Dr. Holton.

Practice last updated April 10, 2026