Doc On The Rock logo
Direct Primary CareFamily Medicine

Doc On The Rock

Quick Facts

Membership Price RangeAdults: $93/month | Kids: $25/month | Partners (add-on): $45/month | Adult Kids Age 18-28: $35/month (max 2 kids, additional kids no charge) | $150 One-Time Registration Fee (no registration fee for children) | Maximum $50 for kids
Practice TypeDirect Primary Care
LocationKey Largo, Florida Keys
DoctorsThomas Morrison MD, Family Medicine
Year Founded2020
Telehealth TypeVideo visits
Telehealth AvailableYes

About

At Doc On The Rock, Dr. Thomas Morrison delivers direct primary care to patients in Key Largo, FL. He founded the practice in 2020 with a clear goal: real, ongoing relationships and big-picture care for every patient. The practice operates as a true DPC model, with a single low monthly rate paid directly to the physician. No deductibles, no co-pays, and no third-party billing. Dr. Morrison keeps the practice intentionally small so each patient receives genuine attention. He responds to texts and calls within six hours, and schedules appointments around patients' lives, including early mornings and evenings. His clinical focus spans family medicine, preventive care, urgent care needs, hypothyroid management, and infectious disease including Dengue Fever. He also provides referrals to specialists when needed. Office manager Diany Espinosa handles scheduling, billing, and general patient questions.

Details

Address

100410 Overseas Hwy., Suite #305, Key Largo, FL 33037

Membership

$93/monthly

Membership Details

Single low monthly rate paid directly to the physician. No deductibles, no co-pays, no third party billing, no health networks. No contract – cancel anytime with 30 day notice. $150 one-time registration fee for adults; no registration fee for children. Maximum $50 for kids (no additional cost for more than two children). Must have one registered adult.

Telemedicine

Our Doctors

Similar Practices Nearby

Explore More

Frequently Asked Questions

Doc On The Rock charges $93 per month, paid directly to Dr. Morrison. Adults pay a one-time $150 registration fee to join. Children enroll with no registration fee, and the monthly cost for kids maxes out at $50 regardless of how many children are in the family beyond two. There are no deductibles, no co-pays, and no contracts. You can cancel anytime with 30 days' notice.

Doc On The Rock does not accept insurance for primary care services. You pay Dr. Morrison directly each month. Insurance remains useful for referrals, labs, radiology, and specialist visits, and the practice helps coordinate those services when needed.

You can contact Dr. Morrison by text or email. He responds within six hours by text or phone. com.

Doc On The Rock does not follow a fixed office schedule. Dr. Morrison offers flexible appointment times, including early mornings before work and early evenings after work or school. He works part-time in the emergency room, so he may occasionally have a response window of up to 12 to 24 hours during ER shifts.

Yes, Dr. Morrison offers video visits and responds promptly to telehealth requests. Patients can connect with him remotely for many primary care needs. This flexibility makes the practice accessible even when in-person visits are not convenient.

Doc On The Rock does not perform labs or X-rays in-office. Dr. Morrison refers patients to Advanced Urgent Care (Quest) or Mariners Hospital for those services. Insurance typically covers those costs, keeping the overall expense manageable for members.

Yes, Doc On The Rock serves patients of all ages, including children. There is no registration fee for children. The monthly cost for kids caps at $50 total, with no additional charge for more than two children. At least one registered adult must be on the account.

Doc On The Rock covers family medicine, primary care, urgent care needs, preventive care, hypothyroid management, infectious disease including Dengue Fever, occupational health, and referrals to specialists. Dr. Morrison's emergency medicine background also allows him to assess acute concerns and guide patients on when specialist or hospital care is needed.

Doc On The Rock keeps its panel intentionally small. Dr. Morrison periodically opens the practice to new patients, typically starting with those on the waitlist. You can contact the practice directly through Diany Espinosa to ask about availability or join the waitlist.

No. Doc On The Rock operates as a Direct Primary Care practice, not a concierge or boutique model. The key distinction is that patients pay a low monthly fee directly to the physician. The practice prioritizes the doctor-patient relationship as the foundation of better health outcomes and lower overall care costs.

Practice last updated June 11, 2026