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Direct Primary Care
Family Medicine

DirectMD

Quick Facts

Practice TypeDirect Primary Care
LocationWinter Haven
DoctorsKara Lanpher MD, Family Medicine
Telehealth TypeVirtual visits, HIPAA-compliant app messaging, text, phone, email, portal messaging
Telehealth AvailableYes

About

At DirectMD, Dr. Kara Lanpher delivers direct primary care to individuals, families, and businesses in Winter Haven, Florida. She founded the practice in her hometown with a clear conviction: healthcare should be personal again. Her clinical focus spans preventive medicine, chronic disease management, and community health for patients of all ages.

Members receive unlimited in-person and virtual visits with same or next-day scheduling. Dr. Lanpher stays directly reachable by text, phone, email, and portal messaging. The membership covers wellness exams, sports and school physicals, women's health, point-of-care testing, weight loss management, and simple dermatological procedures. Labs and imaging are available at client billing and low cash-pay prices. DirectMD also offers employer memberships, giving local businesses a practical workforce health benefit.

Details

Membership Details

Fixed monthly membership fee covers primary care services including unlimited in-person and virtual visits, same or next-day scheduling, wellness exams, well-child exams, sports physicals, school physicals, basic office procedures, acute illness treatment, chronic disease management, and direct physician access. Labs and imaging available at client billing/cash pay prices. HSA and FSA accepted.

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Frequently Asked Questions

The membership covers unlimited in-person and virtual visits with same or next-day scheduling. Dr. Lanpher remains directly accessible by text, phone, email, telehealth, and portal messaging. It also includes wellness exams, well-child exams, sports and school physicals, acute illness treatment, chronic disease management, and basic office procedures. Labs and imaging are available at client billing and low cash-pay prices.

DirectMD charges a fixed monthly membership fee that covers primary care services. For specific pricing, contact the practice directly or visit the enrollment page on the DirectMD website. HSA and FSA accounts are accepted for monthly membership payments up to $150 per month.

No. DirectMD does not require health insurance to receive primary care. The monthly membership fee covers most routine medical needs. The practice recommends carrying a high-deductible health plan for catastrophic events, and insurance can still be used for labs, imaging, prescriptions, and specialist visits.

Yes. As of January 1, 2026, legislation allows HSA and FSA accounts to cover DPC memberships up to $150 per month. DirectMD accepts HSA cards and sets them up directly on your account for automatic monthly billing.

Yes. DirectMD welcomes Medicare beneficiaries as members. Medicare does not cover the membership fee itself, but members can still use their Medicare plan for labs, imaging, prescriptions, vaccines, and specialist visits.

Yes. Telehealth is a standard benefit of the DirectMD membership. Members can schedule virtual visits for many concerns without coming into the office. Dr. Lanpher can also connect remotely when patients need care while traveling.

DirectMD performs in-office testing for flu, strep, UTIs, and pregnancy. Results are available quickly during your visit. This allows Dr. Lanpher to diagnose and treat common acute conditions without sending patients elsewhere.

Yes. DirectMD offers employer memberships as a workforce health benefit. Businesses can provide employees with direct primary care access at a predictable monthly cost. This model can reduce absenteeism and give employees reliable, personalized care.

Generally, no. DirectMD focuses on ongoing patient relationships to deliver the best care over time. However, the practice does offer single visits to out-of-town family members of existing members for a low fee.

Prospective patients can start by joining the list for a complimentary meet-and-greet appointment. During that visit, you tour the clinic and meet Dr. Lanpher before committing to a membership. MD platform.

Practice last updated April 11, 2026