
Personalized Primary Care
Quick Facts
| Practice Type | Concierge |
| Location | Celebration, Windermere, Central Florida |
| Doctors | James Scelfo MD, FAAFP, Family Medicine |
| Year Founded | 2002 |
About
At Personalized Primary Care, Dr. James G. Scelfo delivers family medicine, preventive care, and sports medicine from his Celebration, Florida practice. He launched the practice in July 2002, making it the first membership practice in Central Florida. Dr. Scelfo chose Celebration for its strong community health culture and his established relationship with the local hospital. The practice pairs thorough clinical care with patient education as a core commitment. Dr. Scelfo treats each visit as an opportunity to involve patients in every aspect of their own health. Appointments run a minimum of 30 minutes, and the initial consultation spans 90 minutes. Members reach Dr. Scelfo directly by cell phone around the clock. The practice guarantees same-day or next-day urgent appointments and holds wait times to 15 minutes or less. Individual, couple, and family membership plans are available, and each adult membership includes a one-hour consultation with a nutritionist, physical therapist, or counselor of the patient's choosing.
Details
Address
602 Front Street, Celebration, FL 34747
Phone
(407) 566-2454Website
Visit websiteMembership Details
Membership fee is not covered by most insurance companies and is an out-of-pocket expense. Initial 90-minute visit and one subsequent fitness-focused visit are included in the membership fee. Other visits are billed to insurance. Some executive programs may cover the membership fee. Pricing details available via PDF download.
Typical Appointment
30 minutes
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Frequently Asked Questions
The annual membership fee is an out-of-pocket expense that most insurance companies do not cover. The fee includes the initial 90-minute comprehensive health assessment and one subsequent fitness-focused visit. All other visits bill to your insurance. Some executive programs may cover the membership fee. Contact the practice for detailed pricing information.
Yes. Personalized Primary Care offers a free 15-minute consultation before you join. This gives you a chance to meet Dr. Scelfo, ask questions, and determine whether the practice is the right fit for you.
The practice guarantees same-day or next-day appointments for urgent concerns. Upon arrival, members wait no more than 15 minutes, and the practice typically sees patients with no wait at all.
All standard appointments run a minimum of 30 minutes. The initial visit spans 90 minutes to allow for a thorough health assessment. Annual physicals take one hour. These longer visits give Dr. Scelfo time to address clinical concerns and educate patients on their health.
Yes. Personalized Primary Care offers individual, couple, and family membership plans. Each adult membership includes a one-hour consultation with a nutritionist, physical therapist, or family and life counselor of the patient's choice.
Members receive Dr. Scelfo's direct cell phone number and can contact him 24 hours a day, 7 days a week. This around-the-clock physician access is a standard feature of membership at Personalized Primary Care.
Yes. Dr. Scelfo provides hospitalized care for his patients and has a strong working relationship with AdventHealth Celebration. The practice also coordinates special arrangements at AdventHealth Celebration for emergency room management when needed.
Prospective patients can complete a digital membership form online or download a PDF membership packet from the practice website. The practice recommends scheduling a free 15-minute consultation first so you can meet Dr. Scelfo before enrolling.
Yes. Personalized Primary Care provides subspecialty liaison services. Dr. Scelfo coordinates and expedites referrals through select specialist consultants and assists with insurance authorization to help patients access the care they need efficiently.
The practice operates in Celebration, Florida, in a distinctive peach-colored building in the town's Residential and Business district. The office features a private reception area and designated parking in the alley behind the building.
Practice last updated June 11, 2026


