
Derby City Direct Primary Care
Quick Facts
| Membership Price Range | $99/month (ages 15 and above); initial visit $129 |
| Practice Type | Direct Primary Care |
| Location | Louisville |
| Doctors | Michael Lovelace MD, MBA, Family Medicine |
| Telehealth Type | Video visits (Zoom), phone, email, text |
| Telehealth Available | Yes |
About
At Derby City Direct Primary Care, Dr. Michael Lovelace delivers family medicine on a straightforward monthly membership. He founded the Louisville practice to build genuine relationships with patients. His background as a former business operator shapes how he runs every aspect of care.
Membership costs $99 per month for patients 15 and older. Dr. Lovelace caps new enrollments at two per week to keep his panel intentionally small. Appointments run 30 to 60 minutes and start on time. Members reach him directly by text, email, or phone. The practice charges no co-pays, no booking fees, and no deductibles. 00 per prescription. Lab pricing through LabCorp comes with full transparency before any test runs. Services span annual physicals, chronic disease management, mental health care, in-office procedures, DOT physicals, FAA medical exams, DMV vision screenings, and Botox/Xeomin cosmetic treatments.
Details
Address
6420 Dutchmans Pkwy, Ste 183, Louisville, KY 40205
Phone
(502) 324-5416Website
Visit websiteMembership
$99/monthly
Membership Details
Monthly membership fee of $99/month for patients 15 and above. Initial visit is $129. No co-pays, no booking fees, no deductibles. Insurance is not accepted. Medications at wholesale price + $2.00 per prescription. Cosmetic treatments: $8/unit for members, $10/unit for non-members.
Typical Appointment
45 minutes
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Frequently Asked Questions
Derby City Direct Primary Care charges $99 per month for patients 15 and older. The initial visit carries a one-time fee of $129. The membership includes no co-pays, no booking fees, and no deductibles.
Derby City Direct Primary Care does not accept insurance for membership or visits. Medicare patients may join the practice but cannot submit their membership fee for reimbursement. Per Kentucky state law, Medicaid patients cannot enroll.
Members receive access within 24 to 48 hours during business hours. The practice also offers same-day appointments. Dr. Lovelace or his wife answers the phone directly, so patients reach a real person when they call.
Appointments at Derby City Direct Primary Care run 30 to 60 minutes and start on time. The average appointment is approximately 45 minutes. That time allows Dr. Lovelace to address concerns thoroughly without rushing.
Derby City Direct Primary Care accepts new enrollments on a first-come, first-served basis, limited to two new patients per week. Prospective members can schedule a complimentary 15-minute meet-and-greet phone call to learn more before enrolling.
Yes, Derby City Direct Primary Care offers telemedicine visits for members. Patients also reach Dr. Lovelace directly by text, email, or phone during business hours.
00 per prescription. This pricing gives members access to significantly reduced medication costs compared to standard retail pharmacy prices.
Yes, the practice offers employer plans for small businesses in Louisville. The pricing matches individual membership rates. Employers can provide their staff with direct access to primary care through a straightforward flat-fee arrangement.
Derby City Direct Primary Care offers DOT physical exams at $125, FAA medical exams for Class 1, 2, and 3 pilots at $180 cash or $200 by card, and DMV vision screenings at $25. The practice also provides Botox and Xeomin cosmetic treatments, laceration repair, skin tag removal, and wart treatment.
Yes, Derby City Direct Primary Care gives patients the cost of labs, imaging, and pathology before any test or procedure runs. The practice uses LabCorp for discounted lab services. That transparency lets patients understand their costs in advance.
Practice last updated April 10, 2026


