Derby City Direct Primary Care logo
Direct Primary Care
Family Medicine

Derby City Direct Primary Care

Quick Facts

Membership Price Range$99/month (ages 15 and above); $129 initial visit fee
Practice TypeDirect Primary Care
LocationLouisville
DoctorsMichael Lovelace MD, MBA, Family Medicine
Telehealth TypeVideo (Zoom), phone, text, email
Telehealth AvailableYes

About

At Derby City Direct Primary Care, Dr. Michael Lovelace delivers family medicine on a simple, transparent premise: good healthcare should not require navigating a maze of fees and paperwork. He founded the Louisville, KY practice with a deliberate focus on keeping the patient-physician relationship straightforward and unencumbered.

Dr. Lovelace limits new enrollments to two patients per week. Appointments run 30 to 60 minutes and start on time. Members pay $99 per month with no co-pays, no booking fees, and no deductibles. Derby city offers discounted lab work through LabCorp. Beyond primary care, the practice also serves pilots needing FAA medical exams, commercial drivers needing DOT physicals, and patients seeking Botox/Xeomin cosmetic treatments. 9-star Google rating across more than 316 reviews and has earned coverage in Louisville Business First.

Details

Address

6420 Dutchmans Pkwy, Suite 183, Louisville, KY 40205

Membership

$99/monthly

Membership Details

Monthly membership is $99/month for patients 15 and above. Initial visit is $129, followed by $99/month. No co-pays, no booking fees, no deductibles. Insurance is not accepted. Cosmetic treatments: $8/unit for members, $10/unit for non-members. Medications at wholesale price + $2.00 per prescription. DOT Physical Exam: $125 cash. FAA Medical Exam: $180 cash / $200 credit or debit card. Sports physicals for non-members: $40. DMV vision screening: $25.

Typical Appointment

45 minutes

Telemedicine
Same-Day Appointments

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Frequently Asked Questions

Membership at Derby City Direct Primary Care costs $99 per month for patients 15 and older. The initial visit is $129, followed by the standard monthly fee. The practice charges no co-pays, no booking fees, and no deductibles. 00 per prescription.

Derby City Direct Primary Care does not accept insurance for membership fees. The practice encourages members to maintain a separate insurance policy for major medical events, hospitalizations, or specialist care. Medicare patients may join the practice but cannot submit membership fees to Medicare for reimbursement. Kentucky Medicaid patients are not eligible to enroll.

Appointments at Derby City Direct Primary Care run 30 to 60 minutes and start on time. The practice intentionally keeps its panel small so Dr. Lovelace can spend meaningful time with each patient at every visit.

Yes. Derby City Direct Primary Care offers same-day appointments for members. Dr. Lovelace is accessible within 24 to 48 hours during business hours. Members can also reach him directly by text, email, or phone.

Yes. Derby City Direct Primary Care offers telemedicine visits for members. This lets patients connect with Dr. Lovelace remotely when an in-office visit is not necessary or convenient.

Derby City Direct Primary Care limits new enrollments to two patients per week on a first-come, first-served basis. The practice offers a complimentary 15-minute meet-and-greet phone call for prospective members. This gives you a chance to ask questions and confirm the practice is a good fit before enrolling.

Yes. Non-members can access several services at Derby City Direct Primary Care. These include DOT Physical Exams ($125 cash), FAA Medical Exams ($180 cash), sports physicals ($40), DMV vision screenings ($25), and Botox/Xeomin cosmetic treatments ($10 per unit for non-members).

Derby City Direct Primary Care partners with LabCorp to offer members discounted lab work. 00 per prescription. Patients learn the cost of labs, imaging, and pathology before any treatment begins.

Yes. Derby City Direct Primary Care makes its membership available to small businesses as an employer benefit. The same $99 per month membership pricing applies. Employers interested in offering this benefit to their teams can contact the practice directly.

Yes. Dr. Lovelace performs FAA Medical Exams for Class 1, 2, and 3 pilot certifications. The exam costs $180 cash or $200 by credit or debit card. DOT Physical Exams cost $125 cash. Both services are available to non-members.

Practice last updated March 26, 2026