Celly Health logo
Direct Primary Care
Internal Medicine

Celly Health

Quick Facts

Membership Price RangeAge 14-18: $35-$50/mo | Age 19-40: $50-$60/mo | Age 60-65: $65-$75/mo | Age 65+: $99/mo | Concierge (12 mo): Patient $4,000 + $100 enrollment, Patient Plus 1 $7,000 + $150 enrollment, Family Plan $10,000 + $200 enrollment | General Consultation (one-time): $125
Practice TypeDirect Primary Care
LocationNorthern Michigan, Traverse City
DoctorsShawn Cole MD, MS, MHA, DABOM, Internal Medicine
Telehealth TypeVideo or phone consultations
Insurance AcceptedAARP, Optum, Aetna, Blue Shield, Cigna, United Health Care
Telehealth AvailableYes

About

At Celly Health, Dr. Shawn Cole delivers direct primary care, internal medicine, and lifestyle medicine from Traverse City, MI. The practice serves patients both in-person and virtually across all 50 states. Dr. Cole built Celly Health around one conviction: strong, lasting relationships between provider and patient produce better health outcomes.

The clinical scope spans preventive care, metabolic health, hormone therapy, weight management, Long COVID recovery, and men's and women's wellness. The Celly Life™ Program guides patients through medically directed weight care; average participants lose 20 to 35 pounds in 45 days or less. Celly Health also operates the National Long COVID Treatment Center in Traverse City, launched in partnership with HealthBio Inc. and Dr. Bruce Patterson. The program targets root causes including chronic inflammation, mitochondrial dysfunction, and hormonal disruption. Monthly DPC membership fees vary by age tier and cover comprehensive primary care with no co-pays or deductibles.

Details

Address

10850 E Traverse Hwy, Ste 1155, Traverse City, MI 49684

Membership

$50/monthly

Membership Details

Monthly membership fees vary by age tier. DPC 2026 prices coming soon. Concierge Medicine cash pay only: 12-month plans starting at $4,000/patient with enrollment fees. One-time general telemedicine consultation $125 cash pay. Add family member $50/person + $25 enrollment fee.

Typical Appointment

30 minutes

Telemedicine
Same-Day Appointments

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Frequently Asked Questions

Celly Health structures monthly membership fees by age tier. Members ages 14 to 18 pay $35 to $50 per month. Members ages 19 to 40 pay $50 to $60 per month. Members ages 60 to 65 pay $65 to $75 per month. Members 65 and older pay $99 per month. The practice also offers a concierge medicine plan starting at $4,000 per year and a one-time general telemedicine consultation for $125 cash pay.

The monthly membership covers comprehensive primary care visits with no co-pays or deductibles. Members receive same-day or next-day appointments, virtually unlimited visits, annual exams, member-only lab rates, and access to commonly prescribed medications. The membership also covers in-office procedures including EKGs, skin biopsies, laceration repair, and pap smears.

Yes. Celly Health offers telehealth visits for patients in all 50 states. Dr. Cole holds licensure in every state, and the practice serves both in-person patients at its Traverse City office and virtual patients nationwide.

Celly Health operates on a direct primary care model. The monthly membership fee covers your care directly. The concierge medicine plan runs on a cash-pay basis. The practice does not bill insurance for membership fees, though patients may choose to carry insurance for specialist referrals or hospital care.

You can call Celly Health at 231-268-0013 or submit a request through the online form on the website. A Care Coordinator will follow up to schedule your first consultation with a provider.

Yes. Celly Health offers same-day and next-day appointments for members. Appointments run 30 minutes, giving patients meaningful time with their provider. Concierge medicine plan members also receive 24/7 direct provider access by call or text.

Yes. Celly Health provides telehealth visits for both members and non-members. Members receive virtual care as part of their membership. Non-members can book a one-time general telemedicine consultation for $125 cash pay.

The Celly Life™ Program is Celly Health's medically directed weight care program. It combines board-certified provider oversight, lab work, nutritional counseling, behavioral counseling, natural supplements, and medication options including GLP-1 medications. Average participants lose 20 to 35 pounds in 45 days or less. Exercise is not required to begin the program.

Yes. Celly Health operates the National Long COVID Treatment Center in Traverse City in partnership with HealthBio Inc. and Dr. Bruce Patterson. The program targets root causes including chronic inflammation, mitochondrial dysfunction, autonomic nervous system imbalance, and cognitive effects. Nationwide telehealth support makes the program accessible to patients across the country.

Yes. Celly Health offers an employer program for groups of five or more employees. Employers interested in providing DPC benefits to their workforce can contact the practice directly to learn about group enrollment options.

Practice last updated April 10, 2026