
Brand New Med
Quick Facts
| Practice Type | Direct Primary Care |
| Location | Dallas, Downtown Dallas |
| Doctors | Natalia Southerland MD, Primary Care |
| Telehealth Type | Video visits, phone, Spruce App |
| Telehealth Available | Yes |
About
At Brand New Med, Dr. Natalia Southerland built a Direct Primary Care practice around one core idea: people first. She opened the Downtown Dallas practice in late 2018, bringing 20 years of clinical experience into a new model built on prevention and whole-person care.
Dr. Southerland holds certifications as an ACE Certified Personal Trainer, ACE Certified Health Coach, and Institute of Integrative Nutrition Health Coach. She also trained in the Biote Method of hormone optimization. Her service list runs wide: from annual physicals and well-woman exams to chronic disease management, weight management, aesthetics, and personal training. The practice runs on a membership model with no copays and no surprise bills. Appointments run 30 to 60 minutes, and Dr. Southerland offered telemedicine through the Spruce App from day one. On-site lab work, in-office nebulizer treatments, and a 16-week MIND-BODY-HEALTH Lifestyle Change Program rounded out the clinical offering.
Details
Address
400 North St. Paul Street, Suite 310, Dallas, TX 75201
Phone
(469) 420-0064Website
Visit websiteMembership Details
Membership-based model with no insurance involved. No copays. No surprise bills after the visit.
Typical Appointment
30 minutes
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Frequently Asked Questions
Brand New Med operates on a Direct Primary Care membership model with no insurance involvement. Members pay a monthly fee and owe no copays at visits. The practice does not send surprise bills after appointments. This structure lets Dr. Southerland focus entirely on patient care rather than insurance paperwork.
Appointments run 30 to 60 minutes depending on the visit type. Dr. Southerland takes the time to listen and address the full picture of each patient's health. Visits are unhurried and thorough.
Yes. Brand New Med offers telemedicine visits through the Spruce App. Dr. Southerland built telemedicine into the practice from the beginning. Patients can connect by phone, text, email, or video visit directly with Dr. Southerland.
Brand New Med provides annual physicals, sports physicals, well-woman exams, preoperative exams, and Texas Department of Transportation physicals. Dr. Southerland conducts on-site lab work including blood draws and urinalysis as part of the physical process. Specialized wellness testing for nutritional deficiencies and gastrointestinal health is also available.
Yes. Dr. Southerland offers a structured weight management program grounded in scientific methods. The practice runs a 16-week MIND-BODY-HEALTH Lifestyle Change Program. Dr. Southerland also provides dietary counseling and health coaching to support sustainable results.
Yes. Brand New Med manages a range of chronic conditions including diabetes, asthma, thyroid disease, high cholesterol, and high blood pressure. Dr. Southerland takes an integrative approach, incorporating dietary changes and lifestyle modification alongside clinical care. The practice provides in-office nebulizer treatments for chronic asthma patients.
Yes. Dr. Southerland trained in the Biote Method of hormone optimization and offers this service as part of the practice's clinical scope. Hormone health integrates with her broader focus on preventive and functional medicine.
Yes. Dr. Southerland holds ACE Certified Personal Trainer credentials and integrates fitness services directly into the practice. Patients can work with her on body composition, strength, cardiovascular endurance, and lifestyle fitness goals.
No. Brand New Med does not accept insurance for membership or services. The Direct Primary Care model removes insurance from the equation entirely. Members pay a flat membership fee and face no copays or unexpected bills.
Brand New Med offers on-site blood draws, urinalysis, and comprehensive wellness testing for nutritional deficiencies and gastrointestinal health. Having labs available in the office means patients get results faster and Dr. Southerland can act on them promptly.
Practice last updated March 21, 2026


