About
Natalia J. Southerland, MD, is a board-certified physician with 25 years of medical experience. She trained as an ACE Certified Personal Trainer and ACE Certified Health Coach through the American Council on Exercise. She also holds certification as an Institute of Integrative Nutrition Health Coach and completed training in the Biote Method of hormone optimization.
Dr. Southerland spent 20 years diagnosing and treating disease before founding Brand New Med. She built the practice to focus on real prevention, not just reactive care. Her clinical interests span thyroid disease, diabetes, asthma, hormone health, and weight management. She takes an integrative approach to chronic conditions, combining dietary guidance, lifestyle coaching, and evidence-based medicine. Rather than defaulting to prescriptions, she prefers to guide patients through sustainable behavior change. She is passionate about health coaching and supporting patients through lasting lifestyle transformation.
Education & Training
Additional Training
ACE Certified Personal Trainer (American Council on Exercise); ACE Certified Health Coach (American Council on Exercise); Institute of Integrative Nutrition Health Coach; Biote Method Hormone Optimization
Certifications
Conditions Treated
Who is Dr. Southerland right for?
Dr. Southerland is a strong fit for adults seeking a doctor who looks beyond prescriptions. Patients managing thyroid disease, diabetes, asthma, or hormone imbalances benefit from her integrative approach. Those focused on weight management or lasting lifestyle change find her health coaching background valuable. She also serves patients who want preventive care that addresses root causes, not just symptoms.
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Frequently Asked Questions
Dr. Southerland focuses on thyroid disease, diabetes, asthma, high cholesterol, high blood pressure, and hormone imbalances. She also manages weight and supports patients through chronic disease with dietary and lifestyle guidance. Her integrative approach combines evidence-based medicine with health coaching.
Dr. Southerland takes an integrative approach to chronic conditions. She combines dietary counseling, lifestyle coaching, and evidence-based medicine. Rather than defaulting to prescriptions, she guides patients through sustainable behavior change. Her goal is lasting health improvement, not just symptom control.
Yes, Dr. Southerland holds board certification as a physician. She also carries certifications as an ACE Certified Personal Trainer, ACE Certified Health Coach, Institute of Integrative Nutrition Health Coach, and Biote Method Hormone Optimization provider.
The Biote Method is a structured approach to bioidentical hormone optimization. Dr. Southerland completed formal training in the Biote Method and incorporates it into her hormone health services at Brand New Med.
Yes, weight management is one of Dr. Southerland's core clinical focuses. She approaches it through a combination of medical care, dietary counseling, health coaching, and personal training. She also offers a 16-week MIND-BODY-HEALTH Lifestyle Change Program for patients seeking structured support.
Yes, Dr. Southerland provides well-woman exams, annual physicals, and preventive care. Preventive medicine is central to her practice philosophy. She emphasizes catching and addressing health issues before they become serious.
Dr. Southerland brings certifications in personal training, health coaching, and integrative nutrition alongside her medical degree. She uses these tools to address lifestyle factors that drive chronic disease. Her approach treats the whole person, not just the presenting complaint.
Dr. Southerland has 25 years of medical experience. She spent 20 years in traditional clinical medicine before founding Brand New Med in 2018. That background informs her preventive and integrative approach to care.
Doctor profile last updated March 21, 2026