Apex Health
Quick Facts
| Membership Price Range | Individual: $2,000/yr (annual) | $1,100 semi-annual ($2,200/yr) | $575 quarterly ($2,300/yr) | $200/mo ($2,400/yr); Household (up to 4 people): $5,000/yr (annual) |
| Practice Type | Direct Primary Care |
| Location | Pittsford |
| Doctors | Eric Wilcox MD, Family Medicine |
| Telehealth Type | Secure messaging, patient portal, phone, text |
| Housecalls | Yes |
| Telehealth Available | Yes |
About
At Apex Health in Pittsford, NY, Dr. Eric Wilcox delivers direct, comprehensive primary care built on genuine continuity and long-term relationships. He keeps his patient panel to roughly 5% of a traditional practice size. That deliberate limit gives each patient thorough, unhurried appointments and direct access to Dr. Wilcox by call, text, or email.
Dr. Wilcox brings more than 20 years of private practice experience to Apex Health. He holds a fellowship in Healthcare Redesign and Faculty Development from the University of Rochester, which shapes his approach to practice-level innovation. His clinical philosophy draws on eight dimensions of wellness: physical, intellectual, financial, occupational, social, environmental, spiritual, and emotional. The practice covers a broad range of services, from chronic disease management and preventive care to in-office procedures like joint injections, EKGs, and laceration repair. Patients reach Dr. Wilcox same-day or next-day, and he offers house calls when clinically appropriate. Apex Health maintains referral relationships with Strong and Rochester Regional Health systems for specialist coordination.
Details
Address
1163 Pittsford-Victor Road, Bldg. 4, Suite 150, Pittsford, NY 14534
Phone
(585) 203-1712Website
Visit websiteMembership
$200/monthly ($2,000/annual)
Membership Details
Annual flat rate of $2,000 per patient ($5,000 maximum per household/family). Covers all primary care services with no co-pays or hidden fees. FSA and HSA payments accepted. Fee may apply toward insurance deductible. No insurance billing.
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Frequently Asked Questions
Apex Health charges a flat annual fee of $2,000 per individual. Families of up to four members pay a maximum of $5,000 per year. The practice also offers semi-annual, quarterly, and monthly payment plans for those who prefer flexibility. All plans include full access to primary care services with no co-pays or hidden fees.
The annual fee covers all primary care services Dr. Wilcox provides, including preventive care, chronic disease management, acute illness visits, mental health screening, in-office procedures, and care coordination. There are no additional co-pays or surprise bills.
Apex Health does not bill insurance, including Medicare or Medicaid. However, your membership fee may apply toward your insurance deductible, depending on your plan. The practice accepts FSA and HSA payments.
Yes. Apex Health offers same-day and next-day office visits. Dr. Wilcox keeps his panel intentionally small, which makes this level of access consistently available to members.
Yes. Dr. Wilcox offers telemedicine visits for appropriate concerns. He also makes house calls when he determines that in-home care serves the patient's needs best.
Members reach Dr. Wilcox directly by phone, text, or email. This direct access is a core feature of the practice and eliminates the need for after-hours nurse lines or third-party triage.
Prospective patients can enroll directly through the Apex Health website. The practice also welcomes inquiries by phone or email for anyone who wants to ask questions before signing up.
Yes. Dr. Wilcox handles full care coordination for labs, diagnostics, and specialist referrals. He maintains professional relationships with Strong and Rochester Regional Health systems to support those referrals.
Apex Health provides family medicine services and serves patients across a broad range of ages. Dr. Wilcox handles care for both adults and families, including chronic disease management, preventive care, and acute illness treatment.
Apex Health is located in the Powder Mill Office Park in Pittsford, NY. Patients can also access care through telehealth visits or house calls when appropriate.
Practice last updated August 16, 2026