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Direct Primary CareFamily Medicine

WON Direct Primary Care

Quick Facts

Practice TypeDirect Primary Care
LocationMetro Atlanta, Atlanta
DoctorsAshleigh Igbokwe MD, Family Medicine
Telehealth TypeTelehealth appointments
Telehealth AvailableYes

About

At WON Direct Primary Care, Dr. Ashleigh Igbokwe delivers membership-based primary care exclusively for adult women across Metro Atlanta. She built the practice around a clear conviction: women deserve a physician who has the time to truly know them. Her panel stays intentionally small so every patient receives unhurried visits and same-day responses to messages and calls.

Dr. Igbokwe brings more than 15 years of primary care experience and dual board certification in Family Medicine and Obesity Medicine. She addresses a wide range of concerns, from metabolic health and weight management to perimenopause, thyroid disorders, fatigue, ADHD, anxiety, and chronic disease management. Membership costs $200 per month, with a one-time $200 enrollment fee. Care begins with the WON Vitality Assessment, a 60-to-90-minute visit that maps each patient's history, goals, and priorities. The practice does not bill insurance for membership or primary care services. Members still carry insurance for hospitalizations, specialist care, imaging, and emergency services outside the practice.

Details

Membership Details

Membership-based direct primary care. Does not bill insurance for membership or primary care services included in it.

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Frequently Asked Questions

WON Direct Primary Care membership costs $200 per month. There is also a one-time enrollment fee of $200. The membership covers comprehensive primary care services including the WON Vitality Assessment, preventive care, chronic disease management, weight and metabolic health care, women's health, primary-care-level mental health care, and direct communication with Dr. Igbokwe.

WON does not bill insurance for membership or the primary care services it includes. The practice operates on a direct-pay membership model. Members should maintain health insurance separately for hospitalizations, emergency care, specialty services, imaging, and other care outside the practice.

At this time, WON does not accept members enrolled in Medicare, Medicaid, TRICARE, or CHAMPVA. This policy keeps the practice in compliance with applicable federal and state program requirements while maintaining its private-pay membership model.

WON serves adult women across Metro Atlanta. Dr. Igbokwe built the practice with a specific focus on women who carry full, demanding lives, including mothers managing complex family schedules, professionals, caregivers, and women in their 30s through 50s navigating hormonal changes, fatigue, or chronic health concerns.

New members start with the WON Vitality Assessment, an in-depth visit that typically runs 60 to 90 minutes. Dr. Igbokwe uses that time to review health history, current concerns, lifestyle, preventive care needs, and personal health goals. Together, the patient and Dr. Igbokwe build a personalized care plan from that foundation.

WON members can message or call the practice and receive a same-day response. Dr. Igbokwe keeps her panel intentionally small so she has the real capacity to stay accessible between appointments, not just in theory.

Yes. Dr. Igbokwe offers telehealth appointments to all WON members. Virtual visits work alongside in-person care, giving members flexible access based on their needs and schedules.

WON invites prospective members to schedule a complimentary 15-minute WON Discovery Call. During that call, Dr. Igbokwe discusses what the patient is looking for, answers questions, and helps determine whether WON is the right fit. The practice currently welcomes new members, and the first 50 members receive Founding Member status.

The WON membership covers primary care services provided directly by the practice. It does not cover prescription medications, outside laboratory testing, imaging, specialist care, hospitalizations, emergency services, or other third-party services. Members remain responsible for those costs, typically through their health insurance.

Practice last updated October 31, 2026