WellCraft Health
Quick Facts
| Membership Price Range | $150 enrollment + $50/month per person (base individual plan) |
| Practice Type | Concierge |
| Location | Roanoke Rapids, Halifax County, Lake Gaston |
| Doctors | Carol Rupe MD, Family Medicine |
| Telehealth Type | Phone/telehealth visits |
| Telehealth Available | Yes |
About
At WellCraft Health, Dr. Carol Rupe delivers custom family medicine to the residents of Roanoke Rapids, North Carolina. She built the practice around what she calls the Country Doctor concept: personal, individualized care available day and night. Her MyPreference program gives patients direct access to her personal cell phone number around the clock. She chose Roanoke Rapids deliberately, drawn to the challenge and opportunity of serving a rural, underserved community.
WellCraft Health focuses on preventing or delaying chronic medical conditions before they become costly to manage. The practice contracts directly with patients rather than participating in any insurance network or government program. Dr. Rupe covers an unusually wide clinical range, from pediatrics and women's health to geriatrics, cardiopulmonary disease, diabetes, mental health, and cosmetic services. She also offers a WellCraft Health for Business program, giving local employers a flexible, lower-cost healthcare option for their teams. The practice has plans to add physician partners and develop rural medical residency training partnerships.
Details
Address
40 Anna Louise Lane, Roanoke Rapids, NC 27870
Phone
(252) 917-8410Website
Visit websiteMembership
$50/monthly
Membership Details
MyPreference™ base individual plan: $150 down and $50 monthly per person. Medical visits: $150. Physicals: $300. Telehealth visits: $50. Consultation visits: Included. EKGs, pulmonary testing, designated injections, nurse visits, and minor procedures included. Does not participate in health insurance networks or government programs.
Typical Appointment
30 minutes
Our Doctors
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Frequently Asked Questions
WellCraft Health uses the MyPreference program, which starts with a $150 enrollment fee and a $50 monthly membership per person. Medical visits cost $150, physicals are $300, and telehealth visits are $50. Consultation visits come at no additional charge. The membership also includes EKGs, pulmonary testing, designated injections, nurse visits, and minor procedures at no extra cost.
WellCraft Health does not participate in any health insurance network or government program. The practice contracts directly with patients. Dr. Rupe does forward insurance information to LabCorp for lab work and to the pharmacy of your choice for medications, so those costs may still go through your insurer.
Yes. WellCraft Health offers same-day appointments when your schedule requires it. Appointments run 30 minutes, giving Dr. Rupe meaningful time with each patient.
Yes. WellCraft Health offers telehealth visits at $50 per session. Members also receive Dr. Rupe's personal cell phone number for direct contact day or night, outside of formal telehealth appointments.
WellCraft Health serves patients across all age groups, from pediatrics through senior and geriatric care. Dr. Rupe has deep experience with children, adults, women, and older adults.
Yes. WellCraft Health for Business gives local employers a flexible, lower-cost healthcare option for their employees. The program operates outside of traditional insurance structures, making it accessible for small and mid-sized businesses.
Prospective patients can contact WellCraft Health to request an enrollment consultation. The practice enrolls members through the MyPreference program, starting with a $150 enrollment fee and a $50 monthly plan.
WellCraft Health operates on a direct-care model inspired by the Country Doctor concept. Dr. Rupe personally manages each patient's care, reviews all lab results and specialist notes, and calls patients directly to discuss findings. Members receive her personal cell phone number for around-the-clock access. The practice focuses on individualized prevention rather than reactive treatment.
Yes. Even though WellCraft Health does not bill insurance for its own services, Dr. Rupe actively advocates for patients when health insurance companies issue denials for other care.
Practice last updated April 10, 2026