Vitality Family Healthcare
Quick Facts
| Membership Price Range | $30/mo (0-18 years) | $60/mo (19-40 years) | $80/mo (41-50 years) | $100/mo (50+ years) | $150/mo (Obesity Medicine only program) |
| Practice Type | Direct Primary Care |
| Location | Grand Island, Kearney, Hastings, York, St. Paul, Aurora, Wood River, Central City, Loup City, Columbus, Hall County |
| Doctors | Jacob Peterson MD, Family Medicine |
| Year Founded | 2023 |
| Telehealth Type | Video chat, phone, text, email |
| Telehealth Available | Yes |
About
At Vitality Family Healthcare, Dr. Jacob Peterson delivers direct primary care to patients of every age in Grand Island, Nebraska. He launched the practice in January 2023 with a clear goal: transparent, individualized care free from insurance-driven constraints. The practice carries the motto "Exceptional Health through Exceptional Care" and takes a whole-person approach that incorporates physical, mental, spiritual, and cultural needs.
Dr. Peterson keeps appointment times between 30 minutes and one hour, offers same-day and next-day scheduling, and gives each member his direct cell number and email. The practice runs an on-site wholesale pharmacy where medications cost 30 to 80 percent less than at traditional pharmacies, and lab work runs 90 to 95 percent below standard clinic pricing. Beyond routine family medicine, Dr. Peterson performs an unusually broad range of in-office procedures, including ultrasound-guided carpal tunnel release, PRP and PRF injections, BioTE hormone pellet therapy, microneedling, and aponeurotomy for Dupuytren's contracture. He holds board certification in both Family Medicine and Obesity Medicine, and he runs a personalized weight loss program tailored to each patient's physiology and goals.
Details
Address
1028 N. Webb Rd, Ste. E, Grand Island, NE 68803
Phone
(308) 865-0703Website
Visit websiteMembership
$30/monthly
Membership Details
Monthly membership fees based on patient age. No copays or deductibles. Some procedures subject to nominal additional fees for supplies. Non-member consult: $120 per visit. Re-enrollment fee: $200.
Typical Appointment
45 minutes
Our Doctors
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Frequently Asked Questions
Vitality Family Healthcare sets membership fees by age. Children 18 and under pay $30 per month. Adults ages 19 to 40 pay $60 per month. Members ages 41 to 50 pay $80 per month, and those over 50 pay $100 per month. Patients enrolling only in the obesity medicine program pay $150 per month, though referrals receive age-based pricing. Membership includes all visits with no copays or deductibles.
Yes. Vitality Family Healthcare offers a non-member consult option at $120 per visit. This allows prospective patients or those with a one-time need to access care without committing to a monthly membership.
Vitality Family Healthcare does not require or accept insurance for membership fees or visits. The practice operates on a direct-pay model with transparent pricing. Patients pay their monthly membership fee and receive visits with no additional copays or hidden fees.
Typical appointments run between 30 minutes and one hour. The practice also offers same-day and next-day scheduling with minimal to no wait times. Members receive Dr. Peterson's direct cell number and email for contact by text, phone, video, or email between visits.
Yes. Vitality Family Healthcare offers telehealth appointments. Members can connect with Dr. Peterson via phone, video chat, text, or email for convenient access to care outside of office visits.
Vitality Family Healthcare serves patients from newborns through elderly adults. Dr. Peterson performs newborn procedures such as circumcision and frenectomy and also manages complex chronic conditions common in older patients. The practice functions as a full-family physician for households of all sizes.
Vitality Family Healthcare runs an on-site wholesale pharmacy where medications typically cost 30 to 80 percent less than at traditional pharmacies. Lab work runs approximately 90 to 95 percent below standard clinic pricing. The practice also maintains relationships with cash-pay imaging and surgical centers for ultrasound, X-rays, CT, and MRI.
The practice offers an extensive array of in-office procedures at heavily discounted prices. Examples include laceration repair for $30, joint injections, skin biopsies, cryotherapy, carpal tunnel release, PRP and PRF injections, microneedling, vasectomy, hormone pellet therapy, and aponeurotomy for Dupuytren's contracture. Most procedures use minimally invasive techniques.
Vitality Family Healthcare charges a re-enrollment fee of $200 for patients who leave and later wish to rejoin as members.
Prospective patients can enroll directly through the practice's online enrollment portal or call the office to get started. The practice accepts patients of all ages on a membership basis, and non-members can also book a single consultation visit at $120.
Practice last updated April 10, 2026