Vitality Direct Primary Care

Vitality Direct Primary Care charges $65 per month for pediatric patients, $80 per month for adults, and $100 per month for seniors aged 65 and older. Families of two or more in the same household can join for $200 per month. All membership tiers include unlimited office visits for acute, chronic, and preventive care, plus point-of-care testing at no extra cost.

No. Vitality Direct Primary Care operates on a direct-pay model and does not bill insurance for membership or services. The practice partners with agencies that offer cash pricing for labs, medications, and imaging at significantly reduced rates, keeping out-of-pocket costs predictable.

Yes. The practice welcomes walk-ins Monday through Friday between 9 AM and 4 PM. Members can also schedule same-day appointments on Saturdays. Non-members who need same-day urgent care can visit for a flat fee of $125.

The monthly membership covers all office visits for acute, chronic, and preventive care. It also includes point-of-care testing such as viral tests, ECGs, and pregnancy tests at no additional charge. Members receive direct access to Dr. Hecht by phone and text, and pay discounted rates on procedures, imaging, and labs.

The practice offers mental health counseling, play therapy, accelerated resolution therapy, DEXA Scan body composition analysis, X-ray imaging, nutrition counseling, and exercise counseling. This range of services reflects the practice's whole-person approach to health.

Members pay $50 per body part for in-house X-ray imaging. Non-members pay $100. The practice handles imaging on-site, which allows for faster diagnosis without the need for outside referrals.

The DEXA Scan measures body fat percentage, lean muscle mass, and bone density, broken down by body region. It is the most accurate method of body composition analysis available at the practice. After the scan, Dr. Hecht provides a personalized nutrition and workout plan. The standard price is $125, and members may qualify for reduced pricing.

Vitality Direct Primary Care partners with Vitality Health Collaborative, a nonprofit organization that provides sliding-scale financial assistance. Individuals with a gross annual income under $50,000 and families with a combined gross annual income under $100,000 may qualify. Prospective patients can apply directly through the Vitality Health Collaborative website.

Prospective patients can reach out through the practice's contact form or appointments page to get started. The practice began accepting patients in April 2026. A free consultation is available for those who want to learn more before enrolling.

Yes. The practice offers counseling for children, adolescents, and adults at $130 per session. The counselor specializes in trauma-informed care, play therapy, and accelerated resolution therapy. Mental health services operate separately from the primary care membership.