Ridge & River Medicine logo
Direct Primary Care
Internal Medicine

Ridge & River Medicine

Quick Facts

Membership Price Range$85/month (Ages 18-64) | $115/month (Ages 65+) | Home Visit Add-On: $50/month | Enrollment Fee: $125 (often waived with discounts)
Practice TypeDirect Primary Care
LocationChattanooga, Hixson
DoctorsJoe Furr MD, Internal Medicine
Panel Size500 patients per doctor
Telehealth TypePhone and video visits
HousecallsYes
Telehealth AvailableYes

About

At Ridge & River Medicine, Dr. Joe Furr delivers direct primary care to adults in Hixson, Tennessee. He co-founded the practice with his wife, Alex Furr, who serves as practice manager. Together, they built a two-person team by design, keeping the practice personal and consistent for every patient.

Dr. Furr caps his panel at 500 patients so he can offer same- or next-day appointments and visits that typically run 30 to 60 minutes. Members reach him directly by call, text, or video at any hour. The practice covers comprehensive primary care, chronic disease management, mental health support, urgent care, and specialty care coordination. Discounted labs, imaging, and prescriptions give members additional ways to manage healthcare costs. Monthly membership starts at $85 for adults ages 18 to 64, with a $115 tier for patients 65 and older.

Details

Address

5870 Hwy 153, Suite 110, Hixson, TN 37343

Membership

$85/monthly

Membership Details

Ages 18-64: $85/month; Ages 65+: $115/month. One-time enrollment fee of $125. Founding Members (first 50): $100 off enrollment fee. Pay 3 months upfront: enrollment fee waived. Pay 12 months upfront: enrollment fee waived plus 12th month free. Couples Discount: $10 off per month each. Home Visit Add-On: $50/month (up to 4 visits/year; 10-15 miles +$40/visit; 15-25 miles +$75/visit; over 25 miles case-by-case). Non-member one-time visit: $100 (regularly $125).

Typical Appointment

45 minutes

Telemedicine
House Calls
Same-Day Appointments
Max 500 patients per doctor

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Frequently Asked Questions

Ridge & River Medicine charges $85 per month for adults ages 18 to 64 and $115 per month for adults 65 and older. A one-time enrollment fee of $125 applies, though the practice offers several ways to reduce or waive it. Paying three or twelve months upfront waives the enrollment fee entirely. Paying twelve months upfront also earns a free twelfth month. Founding members, the first 50 patients, receive $100 off the enrollment fee and lock in their monthly rate permanently.

Yes. Couples each receive $10 off their individual monthly rate. Patients who pay three or twelve months upfront have the enrollment fee waived. Paying twelve months upfront also includes the twelfth month at no charge. The first 50 founding members receive $100 off enrollment and permanently lock in their monthly rate.

Yes. Ridge & River Medicine offers a one-time in-office or virtual visit for $100, reduced from the regular rate of $125. This option suits patients who want to evaluate the practice before joining or who need a single visit without a membership commitment.

Members contact Dr. Furr directly by call, text, or video through the Sigma MD patient mobile portal. The practice provides 24/7 direct physician access, so patients never reach a call center. For acute issues, Ridge & River Medicine offers same- or next-day appointments.

The practice does not bill insurance for membership or visits. Members pay a flat monthly fee with no copays or surprise bills. Patients can still use their insurance for prescriptions, labs, imaging, or specialist visits outside the practice. Ridge & River Medicine accepts patients regardless of their insurance status.

Yes. Members can connect with Dr. Furr by phone or video for many concerns. The practice recommends an in-person first visit to establish the relationship, but virtual visits are fully available as an ongoing option within the membership.

Yes. Home visits are available as an optional add-on for $50 per month, which covers up to four visits per year. The primary service area extends within 10 miles of the clinic. Visits between 10 and 15 miles add $40 per visit, and visits between 15 and 25 miles add $75 per visit. The practice handles requests beyond 25 miles on a case-by-case basis.

The practice partners with cash-pay providers to give members access to discounted lab and imaging services. Point-of-care testing for flu, strep, and urinalysis is available in-office. For prescriptions, Dr. Furr helps patients access wholesale pricing and home delivery options to reduce medication costs.

Appointments typically run 30 to 60 minutes. The practice keeps its patient panel at 500 so Dr. Furr can spend meaningful time with each patient without rushing. Same- or next-day availability means patients can get care quickly when something urgent comes up.

Yes. Ridge & River Medicine specifically focuses on thoughtful, relationship-based care for patients managing chronic conditions. Dr. Furr works with patients on sustainable management plans, lifestyle support, and ongoing education to help them stay active and engaged in their health over time.

Practice last updated April 17, 2026