
New Essence Health
Quick Facts
| Membership Price Range | $150/month per adult member; one-time $125 enrollment fee (includes Essence Care Health Kit) |
| Practice Type | Direct Primary Care |
| Location | Buckhead, Atlanta, Georgia |
| Doctors | Farzana Badrun MD, MPH, Primary Care |
| Telehealth Type | Video visits and phone visits |
| Telehealth Available | Yes |
About
At New Essence Health, Dr. Farzana Badrun delivers relationship-driven primary care in Buckhead, Atlanta. She founded the practice with a clear goal: build care around the patient, not the billing code. Her approach treats mental and physical health as inseparable parts of the same whole.
The practice runs on a flat monthly membership of $150 per adult. New members pay a one-time $125 enrollment fee, which includes the Essence Care Health Kit with a blood pressure monitor, pulse oximeter, digital scale, and thermometer. Dr. Badrun conducts in-person visits at her Buckhead office and sees patients via telemedicine across Georgia. She speaks English, Spanish, Hindi, Urdu, and Bangla directly, without an interpreter. The practice also offers an employer benefit program for small teams of 3 to 30 employees, with simple per-employee pricing and no long-term contracts.
Details
Address
3143 E Shadowlawn Ave NE, Atlanta, GA 30305
Phone
(770) 637-1544Website
Visit websiteMembership
$150/monthly
Membership Details
Flat monthly fee of $150/month per adult member. New members also pay a one-time $125 enrollment fee, which includes the Essence Care Health Kit (blood pressure monitor, pulse oximeter, digital scale, and thermometer). No insurance needed for primary care visits. Generic medications included for the first year. Cash-pay pricing on labs and imaging.
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Frequently Asked Questions
Membership at New Essence Health costs $150 per month per adult. New members also pay a one-time $125 enrollment fee. That fee includes the Essence Care Health Kit, which contains a blood pressure monitor, pulse oximeter, digital scale, and thermometer for home vital tracking.
The membership covers primary care visits, both in-person in Buckhead and via telemedicine across Georgia. It includes same-day appointments, preventive care, chronic disease management, acute illness visits, mental wellness support, hormone therapy, weight management, coordinated specialist referrals, and generic medication delivery for the first year. Members also receive transparent cash-pay pricing on labs and imaging.
No. New Essence Health does not require insurance for primary care visits. The flat monthly fee covers your care directly. Members can still use insurance for labs and imaging if they choose, or pay cash-pay rates. The practice recommends pairing the membership with a high-deductible health plan for catastrophic coverage.
Yes, starting January 1, 2026. The One Big Beautiful Bill Act, signed July 4, 2025, classifies DPC memberships up to $150 per month per individual as qualified medical expenses for HSA purposes. To use HSA funds, you must also maintain a qualifying High-Deductible Health Plan. New Essence Health's $150 monthly membership fits within the eligible limit.
New Essence Health offers a free discovery call before any membership commitment. Prospective members can sign up directly through the Hint Health platform. The one-time $125 enrollment fee applies at the time of joining and includes the Essence Care Health Kit.
Yes. Dr. Badrun offers telemedicine visits statewide across Georgia. Members outside of Atlanta or those with scheduling constraints can see her by video or phone. Georgia state regulations require at least one annual in-person visit for telemedicine patients.
Yes. Members can schedule same-day visits for acute concerns. The practice also offers after-hours access for situations that cannot wait, as outlined in the membership agreement.
Yes. New Essence Health provides concierge-style primary care as a workplace benefit for small teams of 3 to 30 employees. The program uses simple per-employee pricing, requires no long-term contracts, and works alongside any existing health coverage the employer already offers.
Yes. New Essence Health includes generic medications for the first year of membership and delivers them to members' doors. Specialty medications fall outside the membership and require separate coverage.
Dr. Badrun conducts visits in English, Spanish, Hindi, Urdu, and Bangla. She speaks all five languages directly, so patients never need a translator or interpreter during their appointment.
Practice last updated October 31, 2026





