
Midland Medicine
Quick Facts
| Membership Price Range | $350/month Individual | $500/month Family (2 people) |
| Practice Type | Concierge |
| Location | Midland, Far West Texas |
| Doctors | J. Hunter Atkins MD, Internal Medicine |
| Year Founded | 2021 |
| Telehealth Type | Phone and virtual visits |
| Insurance Accepted | Blue Cross, United Healthcare, Aetna |
| Telehealth Available | Yes |
About
At Midland Medicine, J. Hunter Atkins, MD delivers concierge internal medicine to patients across Far West Texas. He founded the practice in 2021 after three years as a hospitalist at Midland Memorial Hospital. His clinical approach centers on evidence-based care, thoughtful diagnosis, and clear communication.
Dr. Atkins keeps his patient panel deliberately small. That allows him to offer same-day or next-day appointments and 24/7 direct physician access via phone or patient portal. Services include preventive care, wellness coaching with SMART goal-setting, IV therapy, and specialist referral coordination. He also provides hospital visit coverage at Midland Memorial Hospital and Odessa Regional Hospital. Monthly community events, including wellness classes and health workshops, round out the membership experience. The practice currently accepts waitlist requests for new members.
Details
Address
4501 Santa Rosa Drive, Midland, TX 79707
Phone
(432) 318-3188Website
Visit websiteMembership
$350/monthly
Membership Details
Monthly fee of $350 for an individual or $500 for two related family members. Memberships are structured as a 12-month agreement, billed monthly. A $1 waitlist fee is required to join. Membership fee is an out-of-pocket expense not covered by insurance. Major health insurance plans accepted for medical visits, routine exams, and lab tests.
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Frequently Asked Questions
Midland Medicine charges $350 per month for an individual membership. Two related family members can join together for $500 per month. Memberships run as 12-month agreements billed on a monthly basis.
No. The monthly membership fee is an out-of-pocket expense that health insurance does not cover. However, Midland Medicine accepts most major health insurance plans for medical visits, routine exams, and lab tests. Members should maintain their existing health coverage.
Yes. Health insurance remains necessary for covered services, including specialist visits, hospitalizations, and lab work. Your usual copays, deductibles, and coinsurance apply whenever Midland Medicine submits a covered service to your plan. The membership fee covers enhanced access and primary care services directly.
The practice currently accepts waitlist requests. Prospective members complete a short enrollment form and pay a $1 waitlist fee to secure their place. Midland Medicine offers both individual and two-person family waitlist options.
Yes. Midland Medicine extends a courtesy discount for two related family members. The combined monthly rate for two people is $500. Both members share a single family membership agreement.
Members reach Dr. Atkins through the practice's patient service hotline or EMR portal at any hour. This access helps members determine the right next step when a health concern arises after hours. It does not replace emergency services; members experiencing serious symptoms should call 911 or go to the nearest emergency room.
Yes. Dr. Atkins supports members remotely, including during travel, through phone consultations and virtual visits. Members away from Midland can still reach him for medical guidance and support. The practice encourages members to make contact for any time-sensitive concern, regardless of location.
Membership at Midland Medicine includes comprehensive physical exams, preventive care, personalized wellness coaching with SMART goals, IV therapy, specialist referral coordination, hospital visit coverage at Midland Memorial Hospital and Odessa Regional Hospital, and access to monthly community health events. Members also receive same-day or next-day appointments and extended visit times.
For urgent concerns, members contact Dr. Atkins directly for guidance on next steps. If a member visits urgent care or the emergency room, Dr. Atkins follows up to review discharge instructions, interpret results, and coordinate any necessary referrals. Members should always call 911 for life-threatening emergencies.
Dr. Atkins remains available to members by phone during travel. He provides remote guidance, virtual visits, and medical support from a distance. Members should contact the practice as they would from home whenever a health concern arises while traveling.
Practice last updated September 17, 2026

