
Keystone Direct Health
Quick Facts
| Membership Price Range | $100/month Individual | $180/month Member + Spouse/Child | $270/month Family | $70/month Telehealth | One-time enrollment fee: $100 per person | College Students: $399/semester or $749/year |
| Practice Type | Direct Primary Care |
| Location | Allentown, Bethlehem, Easton, Lehigh Valley |
| Doctors | Jay Kadhiwala MD, MBA, Family Medicine |
| Telehealth Type | Video visits, phone visits, text messaging |
| Housecalls | Yes |
| Telehealth Available | Yes |
About
At Keystone Direct Health, Dr. Jay Kadhiwala delivers comprehensive family medicine to the Allentown community he grew up in. A Parkland High School alumnus and Villanova graduate, Dr. Kadhiwala trained at Drexel University College of Medicine and completed his residency at Penn State Health Milton S. Hershey Medical Center. He built this practice around a clear belief: good insurance alone does not guarantee good healthcare.
The practice runs on a flat monthly membership of $100 with no copays and no surprise fees. Appointments run 45 to 90 minutes, and members reach Dr. Kadhiwala directly by text. The clinical scope is broad, covering preventive care, chronic disease management, behavioral health, musculoskeletal care, geriatric care, sexual health, transgender care, and a full range of in-office procedures. Keystone Direct Health also serves college students near Lehigh University, Muhlenberg College, and other Lehigh Valley campuses. Dr. Kadhiwala hosts the Allentown chapter of Walk with a Doc at Trexler Park and plans to launch the Keystone Direct Health Community Fund to help patients who need financial assistance.
Details
Address
961 Marcon Boulevard, Suite 452, Allentown, PA 18109
Phone
(484) 273-0908Website
Visit websiteMembership
$100/monthly
Membership Details
Transparent pricing. No copays. No surprise fees. Monthly membership covers all primary care services. One-time enrollment fee of $100 per person. Family plan covers member + spouse & children under 26. Additional fees may apply to families of 6 or more. Prices subject to market value changes.
Typical Appointment
45 minutes
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Frequently Asked Questions
Individual memberships start at $100 per month. A one-time enrollment fee of $100 per person applies. The practice also offers a family plan that covers a member, their spouse, and children under 26. Families of six or more may incur additional fees. All pricing is transparent with no copays and no surprise fees.
The membership covers all primary care services, including annual physicals, chronic disease management, behavioral health, urgent care visits, in-office procedures, and more. Members also receive generic medications dispensed in-house at wholesale prices. Lab work runs at deeply discounted rates negotiated through national diagnostic testing groups. Radiology services through local imaging partners are available at cash-pay pricing.
Yes. Keystone Direct Health gives members direct text access to Dr. Kadhiwala. The practice treats this as a core part of the care experience, not an add-on. Members do not need to route messages through a portal or wait for a nurse callback.
Keystone Direct Health guarantees same-day or next-day appointments for members. Appointments run 45 to 90 minutes depending on patient need. The practice also offers telemedicine visits for added convenience.
Keystone Direct Health does not bill insurance for membership or primary care services. The flat monthly fee replaces insurance billing entirely. The practice recommends members carry a low-cost catastrophic or wraparound insurance plan for hospitalizations, specialist care, and services outside the practice's scope.
Yes. Keystone Direct Health offers dedicated plans for college students near Lehigh University, Muhlenberg College, Moravian University, Cedar Crest College, and Penn State Lehigh Valley. Semester plans start at $399, and annual plans are available for $749. These plans give students the same direct access and comprehensive primary care as standard memberships.
Yes. The practice offers DPC plans for small businesses. Employers provide their teams with affordable primary care, discounted medications, and negotiated lab pricing. One local employer, RBC, reported meaningful cost savings after switching to a DPC arrangement with Keystone Direct Health.
Keystone Direct Health offers telehealth visits as part of the standard membership. Home visits are also available starting at $100 per visit, subject to physician discretion and availability.
Yes, on a limited basis and subject to availability. Non-members can schedule a 60-minute physical for $250 or a 30-minute acute visit for $150. These visits do not include chronic disease management, medication refills, or controlled substances.
Keystone Direct Health accepts new members on a rolling basis. Prospective patients can complete an enrollment form on the practice website or schedule a free discovery call to learn more before joining.
Practice last updated March 21, 2026


