
Hy-Vee Health Exemplar Care
Quick Facts
| Membership Price Range | Exemplar Care Access: $49/mo or $539/yr (6-month minimum) | Exemplar Care Complete: $89/mo or $979/yr (3-month minimum) | Exemplar Care Diagnostics: $499 once or $1,211/yr (3-month program, auto-enrolls to Complete) |
| Practice Type | Direct Primary Care |
| Location | West Des Moines, Ankeny, Bondurant, Cedar Falls, Cedar Rapids, Coralville, Davenport, Overland Park, Omaha, Lincoln, Lee's Summit, St. Joseph, Sioux Falls |
| Doctors | Michael Line MD, Pediatrics, Jon Van Der Veer DO, Internal Medicine |
| Year Founded | 2019 |
| Telehealth Type | Video visits, phone, text, secure messaging |
| Insurance Accepted | Iowa Medicaid |
| Telehealth Available | Yes |
About
At Hy-Vee Health Exemplar Care, Dr. Jon Van Der Veer DO founded a membership-based direct primary care practice in West Des Moines in 2019. He built it around four principles: price transparency, affordability, access, and convenience. In January 2024, a partnership with Hy-Vee expanded the practice's reach across the Midwest. The organization now operates clinics in five states: Iowa, Kansas, Missouri, Nebraska, and South Dakota.
Dr. Jon Van Der Veer leads the clinical team alongside Dr. Michael Line MD, MMM, who serves as Head of Patient Care. The practice offers three membership tiers, starting at $49 per month, with no copays, no deductibles, and no hidden fees. Members get same-day and next-day visits, 24/7 provider access, and telehealth. The West Des Moines clinic operates around the clock. Services span internal medicine, urgent care, preventive care, chronic disease management, women's health, mental health screenings, EKG, on-site labs, medication dispensing, and imaging at select locations.
Details
Address
7300 Westown Parkway, Suite 330, West Des Moines, IA 50266
Phone
(515) 650-4370Website
Visit websiteMembership
$49/monthly ($539/annual)
Membership Details
Three membership tiers: Access ($49/mo or $539/yr) covers urgent care with same-day/next-day visits and 24/7 provider access; Complete ($89/mo or $979/yr) adds unlimited primary care, annual physicals, routine labs, and chronic/preventive care; Diagnostics ($499 or $1,211/yr) is a 3-month program with comprehensive lab panel and Complete membership trial. No copays, no deductibles, no hidden fees.
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Frequently Asked Questions
Hy-Vee Health Exemplar Care offers three membership tiers. The Access plan starts at $49 per month or $539 per year and covers urgent care with same-day and next-day visits and 24/7 provider access. The Complete plan runs $89 per month or $979 per year and adds unlimited primary care, annual physicals, routine labs, and chronic and preventive care. The Diagnostics plan costs $499 or $1,211 per year and includes a 3-month comprehensive lab program with a Complete membership trial. None of the plans carry copays, deductibles, or hidden fees.
The membership fee structure operates outside of insurance billing. The practice pairs well with high-deductible health plans. Hy-Vee Health Exemplar Care also partners with Hy-Vee Health with Oscar for tech-enabled insurance options and with Aplos Health for self-funded employer plans.
Yes. Members can book same-day and next-day visits. The West Des Moines clinic operates 24/7. m. m.
Yes. Non-members can access urgent care at Hy-Vee Health Exemplar Care locations. Members receive both primary care and urgent care under their membership plan.
Yes. The practice offers 24/7 telehealth for Iowa residents. Virtual visits are available for patients ages 18 and older, or for patients ages birth through 17 with an adult present.
The Complete plan covers unlimited primary care visits, annual physical exams, routine laboratory services, chronic disease management, and preventive care. Members also have access to EKG, CLIA-waived lab tests, women's health, mental health screenings, IV fluids, vaccinations, medication dispensing, specialist referrals, and imaging at select locations.
Yes. The practice partners with employers to provide care for their teams. Current employer clients include QuikTrip and Prairie Meadows. The practice also works with Aplos Health on self-funded employer plans.
Hy-Vee Health Exemplar Care runs clinics across five Midwest states: Iowa, Kansas, Missouri, Nebraska, and South Dakota. The West Des Moines, Iowa location serves as the flagship and operates 24 hours a day, seven days a week.
Prospective members can enroll online through the practice's membership sign-up page or schedule an appointment directly. The practice uses the Cara patient engagement platform for scheduling and intake. Members also receive access to the Athenahealth patient portal after enrollment.
Yes. The practice sees patients for workers compensation care. The team understands that work-related injuries often need prompt, straightforward attention, and the clinic structure supports that kind of timely access.
Practice last updated March 26, 2026
