Hirschfield Pediatrics & Family Care logo
Hybrid
Pediatrics

Hirschfield Pediatrics & Family Care

Quick Facts

Membership Price Range$169/month (Hirschfield Direct Primary Care) | $249/year (Hirschfield Direct Virtual Care - Telehealth Only)
Practice TypeHybrid
LocationSt. Petersburg
DoctorsJeffrey Hirschfield MD, CPI, Pediatrics
Telehealth TypeVideo visits via Zoom (Pediatric Connect telemedicine service)
Insurance AcceptedAETNA (most plans), UMR, AVMED, Blue Cross Blue Shield / FL Blue, CIGNA (Baycare, OAP, SAR, PPO & HMO), GEHA, Golden Rule (UHC), Humana (most plans), Tricare Select and Prime, United Healthcare Choice and Choice Plus
Telehealth AvailableYes

About

At Hirschfield Pediatrics & Family Care in St. Petersburg, FL, Dr. Jeffrey A. Hirschfield, MD, CPI delivers primary care for patients of every age, from newborns through adults. Lifestyle medicine and preventive care guide his clinical approach. He believes lasting wellness comes from addressing nutrition, exercise, mental well-being, and stress management together. The practice runs on three payment tracks: traditional insurance, out-of-pocket visits with a 40% discount, and two Hirschfield Direct membership tiers. The Direct Primary Care membership covers unlimited virtual and on-site visits for $169 per month. A telehealth-only plan runs $249 per year. Appointments run 30 minutes, and same-day sick visits are available. Julie A. Hirschfield, BA, CCRC, a certified WellCoach, leads personal health and wellness coaching sessions., its urgent care arm, for pediatric and adult patients with urgent needs.

Details

Address

6705 38th Avenue North, Ste. A, St Petersburg, FL 33710

Membership

$169/monthly ($249/annual)

Membership Details

Hirschfield Direct Primary Care: $169/month for unlimited virtual or on-site visits including annual/routine visits, preventative health visits, sick/urgent care visits, and in-office lab testing (vaccines and in-office prescriptions not included). Hirschfield Direct Virtual Care: $249/year for telehealth-only membership including sick/urgent care visits, preventative health visits, medication oversight, and lab report reviews. Also accepts traditional insurance and out-of-pocket pay (40% discount for out-of-pocket payments).

Typical Appointment

30 minutes

Telemedicine
Same-Day Appointments

Our Doctors

Similar Practices Nearby

Explore More

Frequently Asked Questions

The practice offers three payment paths: traditional insurance, out-of-pocket pay, and Hirschfield Direct membership. Out-of-pocket patients receive a 40% discount on services. The Hirschfield Direct tiers provide broader access for a flat monthly or annual fee.

The Hirschfield Direct Primary Care membership costs $169 per month. It covers unlimited virtual and on-site visits, including annual and routine visits, preventive health visits, sick and urgent care visits, and in-office lab testing. Vaccines and in-office prescriptions are not included in the membership fee.

Yes. The Hirschfield Direct Virtual Care plan costs $249 per year. It covers telehealth-only access, including sick and urgent care visits, preventive health visits, medication oversight, and lab report reviews. The practice delivers telehealth visits through its Pediatric Connect service using Zoom technology.

Hirschfield Pediatrics & Family Care accepts many traditional insurance plans. However, it does not accept Medicaid or KidCare, Simply, BCBS Blue Select, UHC NHP HMO Access, Cigna Connect Network and OAO, AmBetter, Multiplan, PHCS, or Aetna Select and Individual Exchange Policies. Contact the office to confirm whether your plan qualifies.

Yes. The practice offers same-day sick appointments. Appointments run 30 minutes. Call the office directly to schedule, as walk-ins are not accepted.

Yes. The practice offers telehealth through its Pediatric Connect service via Zoom. Virtual visits are available through both the Hirschfield Direct Primary Care and Virtual Care memberships, as well as on a per-visit basis.

Hirschfield Pediatrics & Family Care serves patients of all ages. Dr. Hirschfield cares for newborns, children, adolescents, and adults, making the practice a genuine family medicine resource for patients at every life stage.

Yes. Julie A. Hirschfield, BA, CCRC, a certified WellCoach, offers personal health and wellness coaching sessions. These 35-minute sessions are available via telehealth and focus on lifestyle behavioral strategies for mind, mood, and body. Sessions cost $75.

Midnight Medicine, Inc. is the urgent care arm of Hirschfield Pediatrics & Family Care. Dr. Hirschfield developed this service for patients who need prompt care outside of routine visits. Pediatric urgent care through Midnight Medicine does not accept insurance; it runs on out-of-pocket payment or Hirschfield Direct membership. Adult urgent care is available to Hirschfield Direct Primary Care members only.

New patients can call the office directly to schedule a wellness visit or establish care. The practice provides intake forms in advance to make the first appointment smooth. Walk-ins are not accepted, so scheduling ahead is required.

Practice last updated June 11, 2026