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Direct Primary Care
Family Medicine

Hey Doc Direct

Quick Facts

Membership Price Range$100/month per adult (ages 21+) | $50/month per child (ages 2-20, must reside in home of adult member)
Practice TypeDirect Primary Care
LocationAtascosa County
DoctorsMichael Kurz MD, Family Medicine
Telehealth TypeVideo call via app or website; text and phone call with doctor directly
Telehealth AvailableYes

About

At Hey Doc Direct, Dr. Michael Kurz delivers old-fashioned family medicine with a modern twist. He serves patients across Atascosa and surrounding counties in South Texas. His practice runs on a straightforward monthly membership, with no insurance billing, no copays, and no deductibles.

Members reach Dr. Kurz directly by text, call, or video chat through a smartphone app or website. In-office visits remain available when the situation calls for it. The practice covers family medicine, preventive care, chronic disease management, urgent care, medication refills, and physicals. Dr. Kurz also helps patients without insurance find cash-pay discounts and lower-cost prescriptions. His clinical focus centers on managing risk, minimizing unnecessary medications and tests, and keeping patients informed at every step.

Details

Membership

$100/monthly

Membership Details

Monthly membership: $100/month per adult (ages 21 and up), $50/month per child (ages 2-20, must reside in home of adult member). No insurance billing, no copays, no deductibles.

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Frequently Asked Questions

Adult memberships at Hey Doc Direct cost $100 per month for patients ages 21 and up. Child memberships for ages 2 to 20 cost $50 per month. Children must reside in the home of an adult member. The membership covers direct access to Dr. Kurz with no copays and no deductibles.

Hey Doc Direct does not bill insurance. The practice keeps the relationship simple with a flat monthly fee. Members with existing insurance plans can keep their coverage and use it for specialist referrals, hospital care, or other needs outside the practice.

No. Medicare guidelines prevent the practice from accepting Medicare members. Some legislators are working to change federal rules around Medicare and Direct Primary Care, so this may shift in the future.

Members contact Dr. Kurz directly through a smartphone app or website. You can text, call, or schedule a video chat at any time. In-office appointments remain available when you need them in person.

Hey Doc Direct bills memberships monthly. If you cancel, your coverage continues through the end of that billing month. To receive care after that period, you would need to rejoin.

That decision depends on your personal situation. Some members pair their Hey Doc Direct membership with a catastrophic plan or health share plan. Others keep traditional insurance. Some members have no insurance at all. Dr. Kurz helps all members navigate their options, find cash-pay discounts, and locate lower-cost prescriptions regardless of their coverage.

Yes. For PPO members, Dr. Kurz refers patients to any in-network specialist. For HMO members, he submits referral requests on your behalf. For patients without insurance, the practice maintains a list of cash-pay specialists including cardiologists, ophthalmologists, and dermatologists.

Members receive access to family medicine, preventive care, physicals, chronic disease management, urgent care, and medication refills. Dr. Kurz also helps uninsured patients navigate the healthcare system and find affordable care options.

New patients enroll online through the Atlas MD platform on the Hey Doc Direct website. The signup process takes just a few minutes, and Dr. Kurz will follow up shortly after enrollment.

Practice last updated April 17, 2026