Gainesville Direct Primary Care Physicians
Quick Facts
| Membership Price Range | Infant (0-12 months): $100/month | Child (1-18 years): $30/month with adult membership, otherwise $85/month | Adult (19-64): $85/month | Couple (under 65): $150/month | Family of 4 (children 18 or younger): $200/month (each add'l child $30/month) | Adult (65+): $105/month | Couple (over 65): $180/month | Full-Time College Students: $45/month | Functional Medicine (Dr. Emery): $175/month | Employers: $60/month per employee | $120 one-time household enrollment fee |
| Practice Type | Direct Primary Care |
| Location | Gainesville, Newberry, North Central Florida |
| Doctors | Shenary Cotter BSN, MD, FAAFP, Family Medicine, R. Michele Emery MD, MPHTM, IFMCP, Family Medicine, Erin Hutchins DO, Family Medicine + 1 more |
| Telehealth Type | Telehealth visits (facetime-like platform), text messaging, phone calls, email via Atlas MD |
| Telehealth Available | Yes |
About
At Gainesville Direct Primary Care Physicians in Newberry, FL, four board-certified physicians deliver relationship-driven family medicine under one roof. Dr. Shenary Cotter and Dr. Althea Tyndall-Smith co-founded the practice, building what became the first physician-owned and operated Direct Primary Care practice in North Central Florida. Both brought deep academic and clinical experience from their time as faculty at the University of Florida. Dr. R. Michele Emery adds a Functional Medicine specialty, holding the IFMCP certification shared by only 28 physicians in Florida. Dr. Erin Hutchins rounds out the team with a family medicine focus.
The practice charges a flat monthly membership of $85 with no copays and no insurance billing for physician care. Each appointment runs at least one hour, and physicians typically see no more than seven patients per day. Members reach their doctor by text, phone, or telehealth through the Atlas MD platform. The in-house dispensary fills medications at cost, and the practice holds contracted direct-pay rates with local labs and radiology groups. 75, and an MRI $250. The clinical scope spans newborns through elderly patients, covering family medicine, GYN care, urgent care, medical weight loss, palliative care, and aesthetic services.
Details
Address
13575 NW 1st Lane, Suite 10, Newberry, FL 32669
Phone
(352) 204-0120Website
Visit websiteMembership
$85/monthly
Membership Details
Monthly membership fee covers all physician care with no copays or extra charges for in-office services. $120 one-time non-refundable household enrollment fee. $5 monthly discount for ACH payments. Insurance not accepted; patient insurance can be used for labs, studies, and referrals. Functional Medicine membership is a one-year contract at $175/month.
Typical Appointment
60 minutes
Our Doctors
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Frequently Asked Questions
The standard monthly membership fee is $85. This covers all physician care with no copays and no extra charges for in-office services. A one-time non-refundable household enrollment fee of $120 applies. Members who pay by ACH receive a $5 monthly discount. The Functional Medicine membership runs $175 per month on a one-year contract.
Gainesville Direct Primary Care Physicians does not accept insurance for physician care. Membership fees cover all in-office physician services directly. Members can still use their personal insurance for labs, imaging studies, and specialist referrals.
Each appointment runs at least one hour. Physicians typically see no more than seven patients per day, keeping each visit thorough and unhurried. The practice also offers same-day appointments for urgent needs.
Yes. The practice uses the Atlas MD platform to support direct communication between patients and physicians. Members can reach their doctor by text message, phone call, or telehealth video visit.
Gainesville Direct Primary Care Physicians holds contracted direct-pay rates with a local laboratory and radiology group. 75, an MRI runs $250, and X-rays range from $30 to $70. Members can also use their own insurance for these services.
Yes. The practice operates an in-house dispensary that provides medications at cost. Members can fill up to one year of medication at once to maximize savings.
Yes. Dr. R. Michele Emery offers Functional Medicine under a separate membership at $175 per month on a one-year contract. The membership includes nutraceuticals and specialized testing at wholesale prices. Dr. Emery is one of only 28 physicians in Florida with the IFMCP certification. She is not currently accepting new Functional Medicine patients.
Yes. The practice offers telehealth visits through the Atlas MD platform. Members can schedule virtual appointments or send messages to their physician directly through the portal.
Yes. Gainesville Direct Primary Care Physicians cares for patients from newborn through elderly. The practice performs well child checks, sports physicals, and immunizations. Physicians also make courtesy hospital visits for newborns.
Yes. Employers with five or more employees qualify for a discounted group rate of $60 per month per employee. The practice works with Persona Healthcare Direct and affiliates with the Greater Gainesville Chamber for employer partnerships.
Practice last updated April 10, 2026