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Direct Primary Care

Forward Wellness Group

Quick Facts

Membership Price RangePrimary Care: $99/month (Prevent), $125/month (Protect), $175/month (Prosper) — Registration Fee: $99 | Hormone Optimization: $125/month (Power) — Registration Fee: $99 | Weight Management: $125/month (Progress) | Aesthetics: $69/month (Member's Club), $129/month (Jade), $159/month (Emerald)
Practice TypeDirect Primary Care
DoctorsRoberto Mendoza
Telehealth TypeTelehealth Access (virtual visits)
Telehealth AvailableYes

About

At Forward Wellness Group in Crawfordville, Florida, Courtney Davis, APRN, leads a nurse-practitioner-owned clinic that brings primary care, wellness, and medical aesthetics under one roof. She built Forward after more than 12 years in emergency and primary care, guided by a belief that wellness begins from the inside out. The practice operates on a Direct Primary Care membership model with transparent monthly pricing and same- or next-day availability.

Forward organizes its services into three pillars: healthcare, wellness, and aesthetics. Primary care memberships start at $99 per month, with tiers covering preventive care, chronic disease management, and premium optimization. Hormone optimization, weight management, and aesthetics memberships round out the options. Members receive longer appointments, direct provider access, in-house lab draws, telehealth visits, and an in-house pharmacy with medication savings. The aesthetics program includes injectables, laser treatments, microneedling, and skin resurfacing. Payment plans through Cherry offer 0% APR options for those who need flexibility.

Details

Address

71 Songbird Avenue, Suite D, Crawfordville, FL 32327

Membership

$99/monthly

Membership Details

Primary Care memberships start at $99/month (Prevent: preventive & essential care), $125/month (Protect: chronic & integrative care), $175/month (Prosper: premium optimization & integrative care), all with a $99 registration fee. Hormone Optimization membership (Power) at $125/month with $99 registration fee. Weight Management membership (Progress) at $125/month. Aesthetics memberships: Member's Club $69/month, Jade $129/month, Emerald $159/month. Fee-for-service options also available.

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Frequently Asked Questions

Primary care memberships at Forward Wellness Group start at $99 per month for the Prevent tier, which covers preventive and essential care. The Protect tier runs $125 per month and includes chronic and integrative care. The Prosper tier is $175 per month for premium optimization. All primary care memberships carry a one-time $99 registration fee. Hormone optimization and weight management memberships each start at $125 per month.

Each primary care membership covers unlimited sick visits, routine visits, and telehealth appointments with no copays. Members also receive direct provider access, in-house lab draws, in-house pharmacy savings, and exclusive discounts including 10% off vitamins, 10% off GLP medications, $1 off per unit of neurotoxin, and 10% off spa services and medical-grade skincare.

Yes. Forward Wellness Group offers same- or next-day availability for all members. You can reach your provider by phone or text, or schedule directly through the patient portal. Telehealth visits are also available for added convenience.

Forward operates on a Direct Primary Care membership model with transparent, flat monthly pricing. The practice does not bill insurance for membership fees. Members pay a straightforward monthly rate with no surprise bills or copays.

Forward provides comprehensive family medicine and primary care, including preventive care, chronic disease management, sick visits, sports and school physicals, and well woman exams. The practice also offers in-house lab draws, telehealth, and health coaching. An in-house pharmacy gives members access to medications at reduced prices.

Yes. Forward offers a dedicated hormone optimization membership called Power at $125 per month. The program includes personalized hormone replacement therapy, peptide therapy, BioTE supplements, ongoing lab monitoring, and steady follow-up. The practice tailors treatment to each patient using pellets, injections, creams, or pills depending on individual needs.

Forward's Progress membership at $125 per month includes unlimited visits, nutritional guidance, behavioral coaching, and regular check-ins to adjust your plan over time. Medications are billed separately. The practice focuses on sustainable changes backed by clinical oversight rather than short-term fixes.

Forward's aesthetics program covers a wide range of treatments, including neurotoxin injectables (Jeuveau, Xeomin, Daxify, Dysport), dermal fillers, microneedling with SkinPen, Vampire Facial with PRF, Radiesse, Sculptra, laser hair removal, vein and scar reduction, Erbium skin resurfacing, HydraFacial, chemical peels, and an Acne Bootcamp Program. Aesthetics memberships start at $69 per month.

Yes. Forward Wellness Group offers payment plans through Cherry, a buy now, pay later service. Cherry requires no hard credit checks and offers true 0% APR options for eligible patients. 99% APR for those who do not qualify for the 0% option.

You can book an appointment or schedule a free meet-and-greet directly through the Forward Wellness Group website. The practice is located at 71 Songbird Avenue, Suite D in Crawfordville, Florida. Office hours run Monday through Thursday from 8:00 AM to 5:00 PM and Friday from 9:00 AM to 1:00 PM.

Practice last updated March 23, 2026