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Direct Primary Care
Family Medicine

Dove Family Health

Quick Facts

Membership Price Range$75/mo Adults (21-64) | $25/mo Children (2-20) with enrolled adult | $45/mo Children (2-20) without enrolled adult | $200/mo family maximum | $50 one-time enrollment fee per family
Practice TypeDirect Primary Care
LocationAlbertville, Rainsville, DeKalb County, Marshall County, North Alabama
DoctorsMorgan Goss DO, Family Medicine
Year Founded2017
Telehealth TypePhone call or virtual chat
Telehealth AvailableYes

About

At Dove Family Health in Albertville, Alabama, the guiding principle is simple: high-quality primary care should be affordable enough for everyone. Dr. Morgan Goss, DO founded the practice in 2017 with an "others first" mentality. She built it around a mission to deliver a primary care experience so good and so affordable that as many people as possible can access it.

The practice operates under the Dove Advantage membership, starting at $75 per month for adults. Families pay no more than $200 per month total. Members receive same-day and next-day sick visits, no copays, and after-hours provider access for urgent needs. Dove Family Health dispenses most medications in-office at 50-90% off retail prices. Lab work runs 50-90% off retail as well, with a basic annual blood draw at just $30. Discounted imaging includes X-rays at $50, ultrasounds at $100, and CT scans starting at $250. The practice also serves local employers through occupational health services and business membership options. A second location in Rainsville provides nurse triage services for DeKalb County patients.

Details

Address

431 N Carlisle St, Albertville, AL 35950

Membership

$75/monthly

Membership Details

Adults age 21-64: $75/month. Children (2-20) with an enrolled adult: $25/month. Children (2-20) without an enrolled adult: $45/month. Maximum any family pays: $200/month. One-time enrollment fee: $50 per family.

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Frequently Asked Questions

Adults ages 21-64 pay $75 per month. Children ages 2-20 with an enrolled adult pay $25 per month. Children in that age range without an enrolled adult pay $45 per month. No family pays more than $200 per month. Dove Family Health also charges a one-time $50 enrollment fee per family.

No. Dove Family Health operates without requiring health insurance. The practice bills members a flat monthly fee rather than billing an insurance carrier. Members without insurance can still access primary care, discounted medications, lab work, and imaging directly through the practice.

Dove Advantage members receive same-day and next-day sick visits with no copays, after-hours provider access for urgent needs, and extended appointment times. The membership also includes access to in-office medications at 50-90% off retail prices, lab work at 50-90% off retail, and discounted imaging including X-rays at $50, ultrasounds at $100, and CT scans starting at $250.

Yes. Dove Family Health offers virtual and phone visit options when appropriate for the member's needs. Same-day and next-day encounters can take place in person, by phone, or via virtual chat.

Active Dove Advantage members receive their provider's after-hours number at their first visit. Members can call or text that number for urgent needs outside of regular business hours.

The practice handles a wide range of primary care needs including chronic condition management, sick visits, minor injuries, preventive care, women's and men's health, diabetes, blood pressure, cholesterol, weight loss, minor psychiatric concerns, skin care, and more. Dove Family Health does not provide narcotic management for chronic pain, pregnancy care, transgender hormonal therapy, or hospital inpatient care.

Yes. The practice serves children ages 2 and up. Children enrolled with an adult member pay $25 per month, and children enrolling without an adult member pay $45 per month.

Dove Advantage Plus combines all standard Dove Advantage membership benefits with Medical Cost Sharing through Sedera Health. This arrangement helps members share the cost of larger medical expenses like hospitalizations or surgeries. It suits members who want primary care coverage plus a safety net for major health events.

Yes. Dove Family Health offers business memberships and a full suite of occupational health services. Employers can enroll their workforce in Dove Business or Dove Business Plus plans. Occupational services include workers compensation care, pre-employment physicals, drug screening, EKG testing, audiometry, spirometry, breath alcohol testing, urinalysis, and on-site medical clinic options. 5% discount.

The main clinic sits in Albertville, Alabama. A second location in Rainsville, Alabama provides nurse triage services as an extension of the Albertville clinic, primarily serving DeKalb County patients.

Practice last updated April 11, 2026