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HybridFamily Medicine

Dawning Wellness

Quick Facts

Membership Price Range$200/month or $2,200/year (annual commitment). Family plan discount available. Loyalty discount for transferring patients.
Practice TypeHybrid
DoctorsElicia Roos D.O., Family Medicine

About

At Dawning Wellness in Jacksonville, Florida, Dr. Elicia Roos delivers full-scope family medicine through a direct-care and concierge hybrid model. Her goal is straightforward: restore genuine human connection to the doctor-patient relationship. She keeps her panel small so every visit gets the time and attention it deserves. O. and brings training in osteopathic manipulation to her practice alongside deep expertise in metabolic health, women's health, and functional medicine. She manages a wide range of conditions, from hypertension and diabetes to PCOS, migraines, and autoimmune thyroid disease. The practice uses a SECA body composition scale for metabolic tracking and offers GLP-1 prescription management. Members reach Dr. Roos directly by phone or text after hours and book same-day or next-day appointments through the practice portal.

Details

Address

13400 Sutton Park Dr. S, Suite 1504, Jacksonville, FL 32224

Membership

$200/monthly ($2,200/annual)

Membership Details

Monthly membership is $200 per month or $2,200 per year when committing to a year-long membership. Cancellation with 30-day notice. Additional family plan discount available. Loyalty discount for Dr. Roos's patients transferring from current practice.

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Frequently Asked Questions

Dawning Wellness charges $200 per month or $2,200 per year for an annual commitment. The annual option saves members $200 compared to paying month to month. The practice also offers a family plan discount and a loyalty discount for patients transferring from Dr. Roos's prior practice. Members can cancel at any time with 30 days notice.

The membership covers all primary care visits with Dr. Roos, including same-day and next-day appointments, after-hours phone and text access, physicals, blood work interpretation, chronic condition management, and procedures like osteopathic manipulation, trigger point injections, cryotherapy, and skin lesion removal. There are no per-visit charges. Everything falls under the single monthly or annual fee.

Dawning Wellness does not file insurance claims or charge per visit. The membership fee covers all primary care services. PPO insurance holders can designate Dr. Roos as their primary care physician, and their insurance continues to apply to prescriptions, labs, imaging, referrals, and hospital care. HMO plans require an in-network physician, so they are not compatible with this model.

Yes. Insurance continues to work exactly as it does today for everything outside of Dr. Roos's direct care. That includes prescription medications, specialist visits, imaging, labs ordered externally, and hospital stays. The membership only replaces the cost of primary care visits.

Yes, Dawning Wellness accepts patients regardless of insurance status. For uninsured patients, Dr. Roos recommends pairing the membership with a health-sharing co-op like Medishare, Sedara, or Zion to cover larger medical costs and catastrophic events. The practice also helps uninsured patients find the best prescription prices and applicable discount programs.

New patients can call the practice at 904-799-7667 to register. Once enrolled, members book appointments through the portal-based scheduling system. Dr. Roos offers same-day and next-day availability, and members can also reach her directly by phone or text for after-hours needs.

Dawning Wellness holds in-office hours Monday through Thursday, 10 AM to 3 PM. Appointments outside those hours are available by arrangement. Members also have 24/7 direct access to Dr. Roos by phone or text for urgent concerns.

No long-term commitment is required. Members can cancel their membership at any time with 30 days notice. Patients who prefer an annual commitment can save $200 per year by choosing the yearly membership option.

Yes. Dr. Roos provides pediatric care as part of the full-scope family medicine services at Dawning Wellness. Families with children can enroll under a family plan, and the practice offers a family plan discount.

Dawning Wellness does not manage chronic pain medications. For patients who need that level of care, Dr. Roos provides referrals to qualified pain management specialists. The practice handles a wide range of acute and chronic conditions but routes chronic pain medication management to the appropriate specialist.

Practice last updated June 12, 2026