
Customized Health Care Services
Quick Facts
| Practice Type | Direct Primary Care |
| Location | Green Bay, Luxemburg, Two Rivers, Northeast Wisconsin |
| Doctors | Paul Smullen M.D., Family Medicine, Brian Woodbridge M.D., Internal Medicine |
| Telehealth Type | Televisit (phone or video via EMR app) |
| Housecalls | Yes |
| Telehealth Available | Yes |
About
At Customized Health Care Services, two board-certified physicians deliver direct primary care across three locations in Northeast Wisconsin. Dr. Brian Woodbridge and Dr. Paul Smullen bring decades of combined experience in internal medicine and family practice. The practice holds the distinction of being the first comprehensive Direct Primary Care clinic in the region. Members pay a monthly or yearly fee directly to the practice. This structure lets both physicians focus fully on patient care. Appointments run a minimum of 30 to 45 minutes, with up to an hour for new patients. Urgent needs typically receive same-day or next-day attention. The practice also offers televisits, house calls, and limited after-hours phone care. Businesses can explore employer health membership through the CHCS Plus Partners program, which coordinates access to a broad network of independent specialists and surgeons across Wisconsin. The practice holds affiliations with the Independent Physicians of Wisconsin and the Accountable Care Coalition of Southeast Wisconsin.
Details
Address
108 Packerland Drive, Suite D-1, Green Bay, WI 54303
Phone
(920) 545-5109Website
Visit websiteMembership Details
Individuals and families pay for healthcare directly via a monthly or yearly membership fee. Affordable monthly memberships provide predictable costs. Specific pricing not listed on website.
Typical Appointment
45 minutes
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Frequently Asked Questions
Members pay a monthly or yearly fee directly to Customized Health Care Services. This fee covers primary care visits and a broad range of services. Health insurance plays a supportive role but does not run through the clinic for everyday care. The model gives patients predictable costs and removes insurance billing from routine appointments.
Appointments run a minimum of 30 to 45 minutes. New patient visits can last up to an hour. That time allows the physicians to fully understand your health history, address your concerns, and build a thorough care plan.
Yes. The practice addresses urgent needs same day or next day in most cases. Routine appointments typically schedule within one to two business days. This level of access is a core part of how Customized Health Care Services operates.
Yes. Customized Health Care Services offers televisits through a secure app on your phone connected to the practice's electronic medical records system. The same platform lets you view lab results, X-ray results, immunizations, and appointment history.
Yes. Customized Health Care Services provides house calls for patients who need care at home. Contact the practice directly to arrange a visit.
Yes. The practice works with employers through its CHCS Plus Partners program. This employer health membership gives employees access to specialty services coordinated through the clinic, many at no additional cost when a primary care referral initiates the visit. The practice also helps companies explore self-insurance and hybrid health insurance models.
The CHCS Plus Partners network includes cardiology, urology, dermatology, psychiatry, neurosurgery, physical therapy, chiropractic, hand and shoulder surgery, women's health, and more. The practice coordinates referrals to these independent specialists on behalf of members.
Yes. The practice provides limited after-hours phone care for medical advice outside of regular office hours. This gives members a direct line to clinical guidance when they need it most.
Customized Health Care Services operates three locations. The Green Bay clinic sits at 108 Packerland Drive, Suite D-1. The Luxemburg location is at 125 School Creek Trail. The Two Rivers and Manitowoc area clinic is at 2848 Memorial Drive, Suite A. All locations share the same phone number: 920-545-5109.
Prospective patients can contact the practice directly by phone at 920-545-5109 or through the contact form on the website. The team will walk you through membership options for individuals, families, and employers.
Practice last updated June 11, 2026





