Crossroads Health and Wellness
Quick Facts
| Membership Price Range | $125/mo individual | Additional family members $75/mo each | Family maximum $350/mo | One-time sign-up fee $50/patient (max $150/family) | Hormone Consult (non-member): $350 initial, $150 follow-up |
| Practice Type | Direct Primary Care |
| Location | Naples, Estero, Fort Myers, Southwest Florida, North Carolina, Florida |
| Doctors | Heather Doty DO, Family Medicine |
| Year Founded | 2023 |
| Telehealth Type | Video visits, phone, text, email |
| Telehealth Available | Yes |
About
At Crossroads Health and Wellness, Dr. Heather Doty, DO, delivers family medicine and specialized hormone care to patients in Naples, Florida. She opened the physical Naples location in July 2023 after previously serving patients virtually in Florida and North Carolina. Her clinical approach draws on two guiding principles: Osteopathic Medicine and a genuine belief that health extends beyond the absence of disease.
Dr. Doty treats patients of all ages, from infants to older adults. She focuses on promoting wellness rather than simply managing chronic conditions. Lifestyle medicine, including nutrition, exercise, spiritual health, and mindset, runs through everything she does. The practice also runs a perimenopause and menopause specialty program. Women across Florida and North Carolina can access hormone consultations without a membership. Crossroads Health and Wellness upholds informed consent and does not require traditional vaccine schedules.
Details
Address
1205 Piper Blvd, Suite 203, Naples, FL 34110
Phone
(704) 266-0442Website
Visit websiteMembership
$125/monthly
Membership Details
Monthly membership at $125/month for first patient; each additional family member $75/month with a maximum of $350/month per family. One-time sign-up fee of $50 per patient, maximum $150 per family. Hormone consults available without membership: $350 initial visit (45-minute video visit), $150 follow-up visits.
Typical Appointment
45 minutes
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Frequently Asked Questions
Crossroads Health and Wellness charges $125 per month for the first patient. Each additional family member costs $75 per month, with a family maximum of $350 per month. A one-time sign-up fee of $50 per patient applies, up to $150 per family. Membership requires a 6-month commitment. Patients who cancel and later rejoin pay a $250 sign-on fee.
No, you do not need a membership to access hormone consultations. Dr. Doty offers perimenopause and menopause hormone consults to women in Florida and North Carolina without a membership. The initial 45-minute video visit costs $350, and follow-up visits cost $150.
Members receive unlimited in-person and virtual visits with Dr. Doty if they live in the Naples area. North Carolina members receive unlimited virtual visits. Each appointment runs approximately 45 minutes. Members can self-schedule through Calendly and reach Dr. Doty by phone, text, or email. The practice also orders lab work at discounted rates and coordinates specialist referrals.
The practice does not accept insurance for membership fees or visits. This allows Dr. Doty to make care decisions without insurance restrictions, prior authorizations, or formulary limitations. Patients may choose to carry their own insurance or a medical sharing plan for specialist or hospital needs outside the practice.
Yes. Dr. Doty offers a free 15-minute virtual meet-and-greet for prospective patients. This gives you a chance to ask questions and decide whether the practice is a good fit before joining.
Yes. Dr. Doty offers telemedicine for both members and hormone consult patients. Naples-area members can choose in-person or virtual visits. North Carolina members receive unlimited virtual visits. Hormone consultations for women in Florida and North Carolina take place via video visit.
Crossroads Health and Wellness cares for patients from newborns through older adults. Dr. Doty has a strong background in family medicine and treats children and adults alike. Patient families have trusted her care across age groups for years.
Osteopathic Manipulative Treatment, or OMT, uses hands-on techniques to diagnose and treat a range of medical conditions. Dr. Doty trained at the Philadelphia College of Osteopathic Medicine and incorporates OMT into her clinical practice. She treats the whole patient, addressing body, mind, and spirit as interconnected.
Prospective members and hormone consult patients can contact Crossroads Health and Wellness through the practice website or by phone. Dr. Doty also offers a free 15-minute virtual meet-and-greet so you can learn more before committing. Existing members self-schedule appointments through Calendly.
Practice last updated March 21, 2026