
Coastside Family Medicine
Quick Facts
| Membership Price Range | $500/month Individual | $25/month Limited Pediatric (with Adult membership) | $1,000 One Month Tourist Pass (up to 4 people) |
| Practice Type | Direct Primary Care |
| Location | Santa Cruz, Santa Cruz County |
| Doctors | Anup Desai MD, PhD, Family Medicine |
| Telehealth Type | Video visits, phone, secure messaging |
| Telehealth Available | Yes |
About
At Coastside Family Medicine, Dr. Anup Desai delivers direct primary care to individuals and families in Santa Cruz, California. He built the practice on a clear conviction: healthcare decisions belong between patients and their doctors, not third-party payers or fee-for-service incentives. With two decades of experience across a range of medical settings, Dr. Desai brings deep clinical perspective to every visit. He holds an MD and a PhD, completing both a combined graduate medical program and his residency at the University of Pennsylvania.
Members reach Dr. Desai directly by text, phone, or email. He answers the phone himself, without an answering service. The practice offers same-day and next-day appointments, 60-minute visits, and both virtual and in-person care. After-hours access by phone and in-person is also available. Coastside partners with Quest Labs, Green Imaging, and Cost Plus Drugs to keep ancillary costs transparent and manageable. The practice also offers an employer benefit program for businesses seeking primary care coverage for their teams.
Details
Address
1414 Soquel Avenue, Ste 216, Santa Cruz, CA 95062
Phone
(831) 287-5169Website
Visit websiteMembership
$500/monthly
Membership Details
$500 monthly for each member and includes all interactions with the doctor except for procedures which require an additional $50 material fee. Limited Pediatric plan is $25/month with Adult membership (no texting or virtual visits). One Month Tourist Pass is $1,000 for up to 4 people. Discount may be available.
Typical Appointment
60 minutes
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Frequently Asked Questions
The standard individual membership at Coastside Family Medicine costs $500 per month. That fee covers all interactions with Dr. Desai, including visits, calls, texts, and emails. In-office procedures carry a separate $50 material fee per appointment. Discounts may be available, so contact the practice for details.
Yes. Coastside offers a limited pediatric plan for $25 per month when paired with an adult membership. This plan covers in-person visits but does not include texting or virtual appointments.
Yes. The One Month Tourist Pass costs $1,000 and covers up to four people for one month. It gives families visiting or temporarily staying in the area access to Dr. Desai's care without a long-term commitment.
Yes. Coastside Family Medicine offers same-day and next-day appointments for members. Dr. Desai also provides after-hours access by phone and in-person when urgent needs come up.
Coastside Family Medicine does not bill insurance for membership fees. Members with PPO plans can still use their insurance for labs, radiology, and medications at covered rates. The practice accepts Medicare patients but does not bill Medicare or supplement plans directly.
Membership covers all visits with Dr. Desai, including annual physicals, well-child checkups, sports physicals, sick visits, chronic illness management, prescription management, care coordination, lab ordering, and specialist referrals. Virtual and in-person care are both included. Procedures require only a $50 material fee.
Members with high-deductible plans, HMO coverage, or no insurance can access 90-day prescriptions through Good Rx pricing, typically ranging from $5 to $50. Lab work through Quest runs $5 to $20 per item. Diagnostic imaging through Green Imaging in Los Gatos generally ranges from $100 to $300 per study.
Yes. Members have unrestricted access to Dr. Desai by text, call, and email. He answers the phone directly without an answering service. After-hours care is available by phone and in-person.
Yes. Dr. Desai offers virtual appointments in addition to in-person visits. Members schedule virtual care through the practice's online scheduling system.
Yes. Coastside Family Medicine offers an employer benefit program that lets businesses cover membership fees for their employees. Employers interested in offering this benefit can contact the practice directly for program details.
Practice last updated April 11, 2026
