About
Frances I. Romero, MD, DABFM, MSCP is a board-certified family physician and Menopause Society Certified Practitioner based in Estero, Florida. She earned her medical degree from Universidad Central del Caribe in Puerto Rico and completed her Family Medicine residency at Lehigh Valley Health Network, where she was selected as Co-Chief Resident. She holds advanced training in hormone therapy through the Heather Hirsch Academy and brings specialized expertise in perimenopause, menopause, survivorship care, and metabolic health.
Dr. Romero founded Shine Direct Primary Care in 2018 to build a practice centered on continuity, transparent pricing, and genuinely accessible care. She sees patients across the full spectrum of primary care, from children to adults managing complex chronic conditions. Born and raised in Puerto Rico, she conducts care in both English and Spanish and welcomes patients of all backgrounds, ethnicities, and sexual orientations. Outside the clinic, she is passionate about mentorship and women's health education. She spends her personal time with her big blended family. Gulf Shore Life recognized her as a Women Visionary in August 2025.
Education & Training
Medical School
Universidad Central del Caribe
Residency
Family Medicine residency, Lehigh Valley Health Network (Co-Chief Resident)
Additional Training
Advanced hormone therapy training, Heather Hirsch Academy
Certifications
Languages
English, Spanish
Conditions Treated
Who is Dr. Romero right for?
Dr. Romero is a strong fit for adults and children seeking a primary care physician who goes beyond routine checkups. Women navigating perimenopause or menopause benefit from her dual board credentials and hormone therapy expertise. Patients managing chronic conditions, metabolic health, or weight concerns find her integrated approach effective. Spanish-speaking patients and those from diverse backgrounds receive care in a welcoming, inclusive environment. Adults looking for survivorship care or mental health support within primary care also fit well with her practice.
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Frequently Asked Questions
Dr. Romero treats a broad range of conditions across the lifespan. Her clinical focus includes chronic disease management, metabolic health, perimenopause and menopause, anxiety, depression, and women's health. She also provides preventive care, urgent care, and survivorship care for patients with a history of cancer.
Yes. Dr. Romero holds board certification in Family Medicine (DABFM) and is a Menopause Society Certified Practitioner (MSCP). She also completed advanced hormone therapy training through the Heather Hirsch Academy.
Dr. Romero earned her medical degree from Universidad Central del Caribe in Puerto Rico. She completed her Family Medicine residency at Lehigh Valley Health Network, where she was selected as Co-Chief Resident.
Yes. Dr. Romero sees patients across the full lifespan, from pediatric primary care through adulthood. She manages ongoing care for children and adults alike, including those with complex or chronic conditions.
Yes. Hormone therapy is a core part of Dr. Romero's practice. She holds the Menopause Society Certified Practitioner credential and completed advanced training through the Heather Hirsch Academy. She integrates perimenopause and menopause management directly into primary care visits.
Yes. Membership at Shine Direct Primary Care includes direct text access to Dr. Romero. This means patients can reach her with questions or concerns without waiting for a scheduled visit.
Yes. Dr. Romero conducts care in both English and Spanish. Born and raised in Puerto Rico, she welcomes patients of all backgrounds, ethnicities, and sexual orientations.
ShineWell is a set of programs Dr. Romero designed for patients who want dedicated hormone and menopause support beyond the standard membership. Options include ThriveInsight, a single visit at $525; Thrive Now, three visits at $799; and Thrive Core, five visits over six months at $1,450.
Doctor profile last updated March 21, 2026