Vertical Health Direct Primary Care logo
Direct Primary Care
Family Medicine

Vertical Health Direct Primary Care

Quick Facts

Membership Price Range$299/month per member. Special rates for families & businesses available.
Practice TypeDirect Primary Care
LocationDallas
DoctorsOmar Merchant, Family Medicine
Telehealth TypeVirtual visits
HousecallsYes
Telehealth AvailableYes

About

The team at Vertical Health Direct Primary Care is led by Dr. Omar Merchant. They deliver family medicine with a sharp focus on prevention and long-term health. His clinical philosophy, "Longevity Through Biosynchrony," centers on aligning with the body's natural mechanisms rather than overriding them with extreme interventions. The practice serves individuals, families, employers, benefits brokers, and benefits consultants across Dallas.

Dr. Merchant's clinical focus spans metabolic syndrome, hormonal health, medical weight loss, chronic disease prevention, and performance optimization. He pairs that clinical scope with genuinely direct access: members call or text him personally, and same-day appointments keep acute issues from escalating. Specialty care coordination extends the practice's reach when patients need focused subspecialty support. Membership runs $299 per month per member, with no copays, no visit fees, and special rates for families and businesses.

Details

Address

12700 Hillcrest Rd, #145, Dallas, TX 75230

Membership

$299/monthly

Membership Details

$299/month per member. No copay, no visit fees. No insurance middleman. Unlimited in-person & virtual visits. Call/text your doctor directly as needed. Works with all insurance plans or no insurance. HSA eligible. Special rates for families & businesses available.

Telemedicine
House Calls
Same-Day Appointments

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Frequently Asked Questions

Vertical Health charges $299 per month per member. That flat fee covers unlimited in-person and virtual visits with no copays and no visit fees. Special rates are available for families and businesses. The membership is HSA eligible.

Yes. Vertical Health works with all insurance plans and also serves patients who carry no insurance at all. The monthly membership covers all primary care interactions directly. Members typically pair the DPC membership with a high-deductible health plan or a health-sharing plan to cover hospital or specialist costs.

Yes. Every member receives Dr. Merchant's direct line. You can call or text him personally as needed. That direct access means Dr. Merchant handles most acute concerns immediately, often without requiring you to leave home or work.

Yes. Dr. Merchant offers same-day and next-day appointments for members. Direct access and a manageable panel size allow him to respond quickly when you need care. That availability reduces the need for urgent care visits and emergency room trips.

Yes. Vertical Health offers telehealth visits and house calls. Members can choose the format that fits their situation. Virtual visits and direct messaging handle many routine and acute needs without requiring an office trip.

Dr. Merchant focuses on metabolic syndrome detection and reversal, hormonal health including HRT and TRT, medical weight loss, chronic disease prevention and management, performance optimization, and longevity medicine. He also manages acute illnesses and coordinates with trusted specialists when members need subspecialty care.

Longevity Through Biosynchrony is Dr. Merchant's clinical philosophy. It emphasizes supporting the body's natural healing and regulatory systems through positive mindset, functional movement, nutritional optimization, healthy sun exposure, and circadian rhythm alignment. The goal is sustainable, long-term health rather than reliance on extreme interventions.

Dr. Merchant uses the TG/HDL ratio as a practical early screening tool. 65 in women signals elevated metabolic risk. Catching this pattern early allows the practice to intervene with lifestyle and clinical strategies before more serious conditions develop.

com. You can also book a discovery call with Dr. Merchant first to discuss your needs. The practice manages ongoing care through the Akute Health patient portal.

Yes. Vertical Health offers custom plans for employers, benefits brokers, and benefits consultants. Businesses can offer the DPC membership as a healthcare benefit for their teams, often at special group rates. Dr. Merchant works directly with employer groups to reduce overall healthcare costs while improving employee access to care.

Practice last updated March 21, 2026