Ultimate Direct Primary Care
Quick Facts
| Membership Price Range | $125/mo Individual | $79/mo Employee |
| Practice Type | Direct Primary Care |
| Location | Ardmore, Southern Oklahoma |
| Doctors | Lauren Southward MD, Family Medicine |
| Telehealth Type | Virtual visits |
| Telehealth Available | Yes |
About
At Ultimate Direct Primary Care, Dr. Lauren Southward delivers family medicine, geriatric care, and chronic disease management to patients in Ardmore, Oklahoma. She has practiced medicine in the Ardmore area since 2003. Her clinical roots run deep in Southern Oklahoma, where she grew up on a family ranch. Dr. Southward holds a firm belief that healthcare should be accessible, affordable, and stress-free. She blends traditional family medicine values with modern tools like virtual visits and tailored wellness plans. The practice serves individuals, families, and employers through monthly membership plans. Individual members pay $125 per month, while employee memberships run $79 per month. Members receive 24/7 provider access, same-day appointments, and no co-pays or surprise bills.
Details
Address
1111 Walnut Dr W, Ardmore, OK
Phone
(580) 223-9008Website
Visit websiteMembership
$125/monthly
Membership Details
$125 Individual Monthly Membership and $79 Employee Monthly Membership. Membership-based with no co-pays or surprise bills. 24/7 access to provider for urgent needs.
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Frequently Asked Questions
Individual memberships at Ultimate Direct Primary Care run $125 per month. Employee memberships are available at $79 per month. Both plans include unlimited access to Dr. Southward with no co-pays or surprise bills.
Yes. Ultimate Direct Primary Care offers same-day and next-day appointments for members. Members also have 24/7 access to Dr. Southward for urgent needs outside of regular office hours.
Ultimate Direct Primary Care operates on a membership model that does not rely on insurance billing. Members pay a flat monthly fee with no co-pays or hidden costs. You may still carry insurance for hospitalizations or specialist care outside the practice.
Yes. Ultimate Direct Primary Care provides telehealth appointments for members. Virtual visits make it easy to reach Dr. Southward without coming into the office, especially for routine concerns or follow-ups.
The practice covers a broad range of primary care services. These include preventive care, chronic disease management, acute illness and injury treatment, geriatric care, hospice and end-of-life care, women's health, men's health, and wellness planning. Dr. Southward also offers medical weight management using GLP-1 methods.
Yes. Ultimate Direct Primary Care offers employee membership plans at $79 per month. Employers can provide their teams with direct access to primary care as a workplace benefit. Members receive the same same-day access and 24/7 provider availability as individual members.
You can contact the practice directly by phone at 580-223-9008 or through the contact form on the practice website. The office sits at 1111 Walnut Dr W in Ardmore, Oklahoma. Dr. Southward welcomes new patients from Ardmore and the surrounding communities.
Ultimate Direct Primary Care serves patients of all ages. Dr. Southward cares for children, adults, and older adults. Her clinical background spans pediatric care through geriatrics, including chronic disease management and end-of-life care.
Yes. Ultimate Direct Primary Care partners with Ultimate Health and Wellness, a separate clinic offering integrative wellness services. These include hormone balancing, testosterone therapy, thyroid and adrenal management, and aesthetic treatments. Members of Ultimate DPC receive a 10% discount on most products and services at Ultimate Health and Wellness.
Practice last updated June 11, 2026