ReforMedicine
Quick Facts
| Practice Type | Direct Primary Care |
| Location | Eau Claire, Lake Hallie, Menomonie, Hudson |
| Doctors | Michael Braunsky D.O., Family Medicine, David Usher M.D., Family Medicine |
| Telehealth Type | E-Visits via Spruce app or secure patient portal |
| Telehealth Available | Yes |
About
At ReforMedicine, two board-certified family physicians deliver direct pay primary care across four Wisconsin locations. The practice serves patients of every age, from newborns through centenarians, with no insurance involvement of any kind. Dr. David J. Usher leads the clinical team alongside Dr. Michael Braunsky. Both physicians hold board certification from the American Board of Family Medicine.
ReforMedicine publishes all pricing openly and collects payment directly for services. That structure keeps costs low and eliminates billing complexity for patients. The practice offers same-day appointments, telehealth through the Spruce app, and low-cost lab work through Quest Diagnostics. A dedicated Medical Weight Loss Program treats obesity as a chronic disease; the clinicians who run it hold membership in the Obesity Medicine Association. Through its ReforMDirect program, ReforMedicine also partners with regional employers to provide near-site and on-site clinic services. Employer partners include organizations such as Nolato Contour, Royal Credit Union, and Chippewa County, among many others.
Details
Address
3004 Golf Road, Suite 100, Eau Claire, WI 54701
Phone
(715) 514-2827Website
Visit websiteMembership Details
Direct pay practice; transparent pricing for all appointments and services. No insurance accepted. Patients pay directly for services. Employer near-site clinic members may have $0 or $10 office visit copays depending on plan.
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Frequently Asked Questions
No. ReforMedicine operates as a direct pay practice and collects payment directly for all services. Your private insurance company may reimburse you if you submit receipts, and ReforMedicine provides properly coded receipts to help with that process. The practice does not accept Medicare or Medicaid; providers have opted out, and Medicare or Medicaid beneficiaries sign a private contract.
ReforMedicine publishes all prices openly on its website. Patients pay directly at the time of service, with no billing middlemen. This structure keeps costs significantly lower than insurance-based practices. Employer near-site clinic members may pay $0 or $10 per office visit depending on their plan.
Yes. ReforMedicine offers same-day appointments. The practice also provides telehealth through the Spruce app, giving patients access to secure messaging and E-Visits without traveling to a clinic.
ReforMedicine serves patients of every age, from newborns through centenarians. Services include well-child checks for infants through age 18, sports physicals for middle school through college students, and adult complete physicals.
ReforMedicine operates clinics in Eau Claire, Lake Hallie, Menomonie, and Hudson, Wisconsin. Patients may visit any location with any ReforMedicine provider.
Yes. ReforMedicine provides routine annual lab tests and low-cost lab work through Quest Diagnostics. Patients can self-order or request provider-ordered labs at significantly reduced prices.
ReforMedicine's Medical Weight Loss Program treats obesity as a chronic disease. The clinicians running the program hold membership in the Obesity Medicine Association. New patients start by watching an introduction video before their first clinical enrollment appointment.
Yes. ReforMedicine runs a near-site and on-site employer clinic program called ReforMDirect. Partner employers include Nolato Contour, Ayres Associates, WESTconsin Credit Union, Royal Credit Union, Chippewa County, Dunn County, St. Croix County, and others. The program helps employers reduce total healthcare spend by 20-55%.
ReforMedicine uses the Spruce app for secure HIPAA-compliant messaging and E-Visits. Patients access the platform via the app or through a web browser. com.
No. ReforMedicine welcomes new patients without a referral. You can request an appointment directly through the practice's website.
Practice last updated April 17, 2026