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Direct Primary Care
Internal Medicine

PridePoint Health

Quick Facts

Practice TypeDirect Primary Care
LocationPortland, OR, Hollywood District, Portland, OR, Oregon, Washington, Seattle, WA, Bellevue, WA, Bellingham, WA, Vancouver, WA, Beaverton, OR, Hillsboro, OR, Gresham, OR, Lake Oswego, OR, Tigard, OR, Salem, OR, Eugene, OR, Springfield, OR, Corvallis, OR, Bend, OR, Medford, OR, Roseburg, OR, Ashland, OR, Klamath Falls, OR, Hermiston, OR, Pendleton, OR, La Grande, OR
DoctorsRyan Coe MD, Internal Medicine
Telehealth TypeSecure telehealth video visits and TelePrEP across Oregon and Washington
Telehealth AvailableYes

About

At PridePoint Health, Dr. Ryan Coe delivers direct primary care rooted in inclusion, transparency, and community. The practice sits in Portland's Hollywood District, inside the Hollywood Square Building, with free parking and easy MAX access. Dr. Coe, an OHSU-trained internist, founded PridePoint with a clear intent: to build unhurried, relationship-centered care free from insurance bureaucracy.

PridePoint offers three membership tiers. The Direct Primary Care membership covers comprehensive primary care. The PrEP & STI Care and Gender Affirming Care memberships focus on specialized needs. All tiers include same- or next-day visits, direct physician access, telemedicine, and deeply discounted labs and medications. Injectable PrEP options are available at the Portland clinic. Telemedicine extends care throughout Oregon and Washington. The practice also runs a Health Equity Fund, reserving memberships for low-income patients and directing 100% of donations toward expanding access.

Details

Address

1827 NE 44th Ave., Suite 220, Portland, OR 97213

Membership Details

Flat monthly membership fee covers unlimited visits and direct messaging access. No copays, deductibles, or surprise bills. Multiple membership tiers: Direct Primary Care (comprehensive), Gender Affirming Care (focused), and PrEP & STI Care (focused). Most in-office procedures included; some approximately $5. Wholesale labs (90-95% less than typical) and at-cost medications (60-80% less).

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Frequently Asked Questions

PridePoint Health offers three membership tiers: Direct Primary Care, PrEP & STI Care, and Gender Affirming Care. Each tier charges a flat monthly fee covering unlimited visits and direct messaging access. There are no copays, deductibles, or surprise bills. Most in-office procedures are included, with some costing approximately $5.

PridePoint members access wholesale labs at 90-95% less than typical retail prices. Medications cost 60-80% less through at-cost dispensing. The practice negotiates cash rates directly, passing those savings to members rather than routing costs through insurance.

PridePoint Health does not bill insurance for membership fees. The practice recommends pairing a high-deductible health plan (HDHP) for catastrophic coverage with a PridePoint membership for everyday care. This combination often reduces overall healthcare costs significantly.

Yes. PridePoint Health offers same- or next-day visits when appropriate. Members also reach Dr. Coe directly between visits by phone, text, or secure messaging for quick questions and urgent concerns.

Yes. PridePoint Health offers telemedicine throughout Oregon and Washington. TelePrEP, virtual gender-affirming care, and telehealth primary care visits are all available remotely. In-person visits take place at the Portland clinic in the Hollywood District.

PridePoint Health serves adults across all backgrounds. The practice has deep expertise in LGBTQ+ health, HIV care, PrEP, and gender-affirming hormone therapy. Dr. Coe also manages general primary care and chronic conditions for any adult patient seeking a more personal, direct care experience.

The clinic sits in Portland's Hollywood District inside the Hollywood Square Building at 1827 NE 44th Ave, Suite 220. The building offers free parking and elevator access. The NE 42nd Ave MAX station is steps away.

Yes. The Health Equity Fund reserves a percentage of PridePoint memberships for low-income individuals. The practice accepts one-time and recurring donations, and 100% of contributions go directly toward expanding access for patients facing financial barriers.

Prospective patients can schedule a free 15-minute introduction call to learn how PridePoint works and decide if it fits their needs. From there, they choose the membership tier that matches their care goals and sign up directly through the practice.

Practice last updated March 22, 2026