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HybridFamily Medicine

LIMA MD Direct Primary Care & MedSpa

Quick Facts

Membership Price RangeChildren <19: $49/month | Adults up to age 50: $79/month | Adults 50-64: $99/month | Adults >65: $129/month | Business: $65/month per employee (5 or more)
Practice TypeHybrid
LocationFort Myers, SW Florida
DoctorsBruna Lima MD, Family Medicine, Murilo Lima MD, Family Medicine
Telehealth TypeVideo calls, phone, text, and email consultations
Telehealth AvailableYes

About

At LIMA MD Direct Primary Care & MedSpa, husband-and-wife physicians Dr. Murilo Lima and Dr. Bruna Lima run a hybrid practice in Fort Myers, Florida. The two doctors combine direct primary care with a full medical spa under one roof. Both physicians speak English, Brazilian Portuguese, and Spanish, making the practice accessible to the diverse SW Florida community. The practice keeps its panel intentionally small to give each patient meaningful, personalized attention. DPC membership starts at $79 per month for adults and covers virtually unlimited office visits, same-day and next-day appointments, and direct access to the doctors by phone, text, video, and email. Members benefit from in-house lab testing at wholesale rates, with a cholesterol panel running just $5 and a thyroid test as low as $4. The practice also dispenses medications at wholesale pricing. Beyond primary care, LIMA MD offers an extensive MedSpa menu covering hormone therapy, medical weight loss, cosmetic injectables, IV wellness infusions, and aesthetic skin treatments. Employers with five or more staff can enroll their teams in the business wellness program at $65 per employee per month.

Details

Address

17595 South Tamiami Trail, Suite 100, Fort Myers, FL 33908

Membership

$79/monthly

Membership Details

Registration fee is $250/person. If family members (same household) are registered at the same time, $99/add on. Business: one-time registration fee of $250 for the entire business. MedSpa services are NOT included in DPC membership and vary per person/procedure. One-time visits start at $150 and do not include labs/imaging discounted rates.

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Frequently Asked Questions

LIMA MD charges $79 per month for adults up to age 50. Adults between 50 and 64 pay $99 per month, and those 65 and older pay $129 per month. Children under 19 pay $49 per month. A one-time registration fee of $250 per person applies, though additional family members from the same household pay just $99 each when registering together.

Members receive virtually unlimited office visits, same-day and next-day appointments, extended visit times, and direct access to the doctors by phone, text, video call, and email. The practice also provides in-house labs at significantly reduced rates and dispenses medications at wholesale pricing. MedSpa services are not part of the membership and are priced separately.

LIMA MD does not bill insurance for DPC membership or services. The practice operates on a direct-pay model with transparent, flat-rate pricing. The practice does recommend that members carry catastrophic or high-deductible health insurance to cover hospitalizations and emergencies.

LIMA MD members access in-house lab testing at deeply reduced rates. 50, a thyroid test costs $4, and a cholesterol panel is just $5. Members do not need to visit an outside lab facility.

Yes. LIMA MD members can connect with their physician by phone, video call, text, or email. Telemedicine is a standard feature of the DPC membership.

Yes. LIMA MD offers a business wellness program for employers with five or more employees at $65 per employee per month. The package includes a single one-time registration fee for the business, telemedicine access, same-day and next-day appointments, and a 10% discount on MedSpa services for enrolled employees.

No. MedSpa services at LIMA MD are priced separately from the DPC membership and vary by procedure and individual. This includes cosmetic injectables, hormone therapy, medical weight loss programs, IV infusions, laser hair removal, and other aesthetic treatments.

Both physicians at LIMA MD speak English, Brazilian Portuguese, and Spanish. The practice actively serves the multilingual communities of SW Florida.

Yes. LIMA MD accepts one-time visits starting at $150. One-time visits do not include the discounted lab and imaging rates available to members. The practice does note that follow-up appointments are often necessary, so membership tends to be the more practical and cost-effective option.

LIMA MD covers a broad scope of family medicine including preventive care, chronic disease management, acute care, gynecological care, pap tests, family planning, skin biopsies, ingrown toenail removal, joint injections, school and work physicals, travel exams, and mental health and wellness coaching.

Practice last updated June 8, 2026