Institute for Medical Wellness logo
Direct Primary Care
Family Medicine

Institute for Medical Wellness

Quick Facts

Membership Price RangeIndividual: $150/month OR $1,750/year (+ $150 registration fee for new patients = $1,900 initial year) | Family of 2: $275/month OR $3,200/year (+ $275 registration fee for new patients = $3,475 initial year) | Family of 3+: $375/month (first child $100/month extra) OR $4,475/year for family of 3; each additional child $75/month ($750/year)
Practice TypeDirect Primary Care
LocationMoorestown
DoctorsSteven Horvitz D.O., ABAARM, FAAMM, Family Medicine
Year Founded2008
Telehealth TypeVirtual visits via Spruce app (video and text); secure patient portal via Elation
HousecallsYes
Telehealth AvailableYes

About

At the Institute for Medical Wellness, Dr. Steven Horvitz delivers a blend of traditional, functional, and holistic medicine from his single Moorestown, NJ office. He founded the practice in 2008 after a decade in solo private family practice, with a clear intention: to build a practice rooted in well-care rather than sick-care.

Dr. Horvitz structures his clinical approach around four key health systems: metabolic, immune/inflammatory, nutritional, and hormonal. He traces most chronic conditions back to imbalances in one or more of these systems. His Advanced Wellness Testing program evaluates biomarkers across all four, then guides patients toward nutrition and lifestyle interventions. Where appropriate, he works to reduce or eliminate medications as patients restore their health. The practice accepts members 12 and older and operates from a single location so Dr. Horvitz remains fully available to his patients.

Details

Address

110 Marter Ave, Suite #408, Moorestown, NJ 08057

Membership

$150/monthly ($1,750/annual)

Membership Details

No copays with IMW Wellness Plans. Annual fee covers care from Dr. Horvitz at the IMW. Additional fees may apply for housecalls, immunizations, supplements, legal work, copying records, some laboratory tests, and special testing not covered by insurance. All initial memberships are 12-month minimum. Monthly or annual payment options available. Registration fee only for new patients/families upon joining. HSA/FSA accepted. Medicare opted-out since July 2012.

Typical Appointment

30 minutes

Telemedicine
House Calls

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Frequently Asked Questions

Individual membership runs $150 per month or $1,750 paid annually, saving $50 per year. New patients pay a one-time registration fee of $150 upon joining. The IMW also offers plans for couples and families of three or more at tiered rates. All initial memberships require a 12-month minimum commitment.

The Institute for Medical Wellness has not participated with insurance plans since 2008. The practice does, however, use your insurance for most laboratory services and any care performed outside the office, according to your policy. Dr. Horvitz is considered an out-of-network physician. Many patients carry high-deductible plans and find their overall costs comparable or lower.

Yes. The practice accepts both Health Savings Accounts and Flexible Spending Accounts. Starting January 1, 2026, the 2025 One Big Beautiful Bill Act allows HSA holders to use pre-tax funds for membership fees at qualifying DPC practices like the IMW. Consult your tax advisor or HSA provider for details specific to your account.

Yes, Dr. Horvitz offers both telemedicine visits and house calls. Members can connect via the Spruce app for text and video communication, or through the Elation Patient Portal. House calls may carry an additional fee beyond the standard membership.

Appointments at the IMW run between 20 and 60 minutes. Dr. Horvitz does not overbook or double-book, so visits stay unhurried. The hallmark of membership is the Annual IMW Wellness Exam paired with Advanced Wellness Testing, which reviews biomarkers across metabolic, hormonal, nutritional, and immune systems.

The practice accepts members 12 years of age and older. This includes individuals and families, with family plans available for two adults and one or more children living at home between ages 12 and 24.

Dr. Horvitz offers a complimentary 15-minute Meet-N-Greet for prospective patients. This gives you a chance to ask questions and determine whether the practice fits your needs before committing. New patients pay a one-time registration fee upon joining.

Dr. Horvitz conducts most nutritional counseling himself and sells supplements directly through the practice. Members also have access to the Fullscript online dispensary. Supplement costs fall outside the membership fee.

The IMW Advanced Wellness Testing program evaluates biomarkers tied to cholesterol, heart disease, clotting risk, diabetes and pre-diabetes, liver and kidney and thyroid function, nutrient deficiencies, metabolic imbalances, and genetic risk factors. Dr. Horvitz reviews all results in detail with each patient. The testing informs an individualized plan focused on root causes rather than symptom management.

Yes. The practice offers a broad range of specialized testing including coronary calcium scoring, hormonal panels via blood, saliva, and urine, nutrient panels, gut testing such as SIBO, stool analysis, inflammatory markers, and microbiome testing through GI-MAP, and genetic evaluations through IntellxDNA. Labs used include Labcorp, Quest, Genova, Doctors Data, ZRT, DUTCH, and Diagnostics Solutions.

Practice last updated March 21, 2026